With the athleisure business booming in China, OYSHO needed new assets for their fitness line that resonated with local consumers. We created a video, featuring Liang Yuan, a local fitness KOL dressed in OYSHO’s latest workout collection.
She showed some of her workout routines to inspire the audience in a series of articles describing her best workout practices, and explained effective exercises while showcasing different athleisure looks from OYSHO. Her content spread across OYSHO’s Weibo and WeChat channels as well as her 700k followers on Weibo, generating awareness for Oysho’s new sports line in China.
- Social Media
- Video Shooting
- Photo Shooting