To deliver the concept of Versace Greca to Chinese audiences and promote the Versace FW21 collection, we created a WeChat augmented reality maze that mimicked the Versace Greca design to engage local audiences. Participants who play the 3D AR maze game received a special Versace gift.

  • 3D AR
  • WeChat
  • Social Media
  • Mini Program

VERSACE 3D AR Maze creates an entertaining experience for China’s netizens