To deliver the concept of Versace Greca to Chinese audiences and promote the Versace FW21 collection, we created a WeChat augmented reality maze that mimicked the Versace Greca design to engage local audiences. Participants who play the 3D AR maze game received a special Versace gift.
- 3D AR
- Social Media
- Mini Program
Home Page
Maze Page Level 2 Successful
Maze Page Level 3 Successful OP1
VERSACE 3D AR Maze creates an entertaining experience for China’s netizens