We combined youth culture and popular Chinese internet language with Victorinox’s special design to gain higher engagement among younger audiences on Weibo and WeChat. Creating interesting animated stickers, we were able to further bridge the gap between the Victorinox and younger audiences.
To further help this 116 y/o brand “become young” Resonance also produced brand key visuals for each product in the collection, providing concept, art direction and production. We paired the new collection’s creative assets with an H5 mini site accessed through Weibo and/or WeChat where netizens could vote for their favorite. We also deployed the new assets across banner ads on Chinese e-commerce set JD.
- Social Media