Pronovias tasked Resonance with developing a method to increase brand awareness, customer inquiry and drive as much as traffic as possible to Shanghai’s Plaza66 offline boutique during love holiday occasions.
We featured the magic of Pronovias experience and created a gifting campaign for Chinese Valentines holiday wherein we encouraged audiences to gift their beloved ones the Pronovias dress fitting experience as gifts. To amplify the message we collaborated with bridal related media/KOLs to share the campaign video and engagement message.
Within one month, we acquired more than 3.5 million impressions, 1,500 social engagement, 110 offline reservations (122% of KPI).
- Social Media