We integrated youth culture and popular Chinese internet language with Victorinox's unique design to boost engagement among younger audiences on Weibo and WeChat. By creating engaging animated stickers, we managed to further close the gap between Victorinox and the younger demographic. To rejuvenate this 116-year-old brand, Resonance also produced key visuals for each product in the collection, overseeing concept, art direction, and production. We linked the creative assets from the new collection with an H5 mini site, accessible via Weibo and WeChat, where netizens could cast votes for their favorite items. Additionally, we showcased the new assets in banner ads ...
