To promote Givenchy's Prisme Libre skin-caring glow foundation, we designed an interactive sampling application called H5. This innovative platform was specifically developed to educate users about the new product and encourage them to experience it firsthand. Upon successful sample application, the H5 application generates a unique verification QR code, which users can conveniently scan at participating offline stores to receive their sample. This seamless process not only increases user engagement but also facilitates a direct connection between the audience and the product, enhancing the overall sampling experience. Digital Strategy Social Media WeChat H5 Production O2O Campaign Campaign WeChat H5 allows ...
Byredo's new makeup line embraced an artistic approach to establish its unique brand personality. To visually captivate the audience and create engaging content, we crafted stunning SVG assets that showcased the beauty and creativity of the products. To maximize the campaign's reach, we strategically utilized WeChat Moment ads and banner ads. These platforms allowed us to effectively target and engage the desired audience, generating awareness and interest in Byredo's makeup line. To drive sales and create a seamless shopping experience, we developed a WeChat Pop-Up Store. This virtual store provided a convenient and interactive platform for users to explore and ...
To create an immersive brand experience and drive offline traffic, we successfully launched a captivating Versace pop-up store in Shanghai Plaza 66. In order to streamline the reservation process and enhance convenience for customers, we developed a WeChat Mini Program online reservation system specifically for this offline event. Additionally, we collaborated with 44 influential Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) across various interest categories. These individuals played a pivotal role in generating user-generated content (UGC) on the Red platform, sparking excitement and creating a buzz on social media. By leveraging their influence and reach, we successfully amplified ...