To highlight TOMS’ key products for the Double 11 promotion, we partnered with top influencers on the RED platform. We chose KOLs from a variety of niches to maximize awareness and educate netizens about the versatile uses of the brand.
Each KOL showcased TOMS’ main products and brand values from a unique perspective, demonstrating the multifaceted characteristics of both the footwear and the brand. Within just one week, we facilitated over 433,000 discussions about TOMS on RED.
Services Provided:
- Digital
- Social Media
- Red
- KOL
- Campaign
- E-Commerce

cocochancoco Followers:103.4k

Pheah夏 Followers:10.5k

Sharon Followers : 90k

vivi花花 Followers: 142.6k

悠爱时光 Followers : 74.1k
433k discussions generated in one week from RED KOL seeding campaign