In 2019, Tiffany unveiled WeChat mini-program pop-up stores to market special edition products for the 520 and Chinese Valentine's Day holidays. We monitored our followers' behavior and purchase journey within the WeChat mini-program. Leveraging Social CRM, data analysis, and segmentation, we retargeted interested followers, significantly enhancing their propensity to purchase. This data-driven approach substantially contributed to an increase in sales.Services Provided: Digital Social Media WeChat Mini Program E-commerce Social Ad Buy Social CRM
Oysho faced an ecommerce challenge: how could they boost sales of their less popular products on Tmall? In response to this, Resonance collaborated with renowned artist Haochen Zhang to create vibrant and engaging imagery for Oysho’s products. This approach aimed to capture the attention of our key demographic, Chinese women, and drive traffic to Tmall. We amplified the newly minted creative assets to Haochen Zhang's substantial fan base of 4.2 million, and also showcased them on Oysho's Weibo and WeChat social platforms. The outcome? A staggering 400% surge in traffic to OYSHO's Tmall page, along with a marked increase in ...
To generate awareness and attract young Chinese millennials to Paul Smith's offline exhibition in Beijing as part of the #My Name is Paul Smith# campaign, Resonance implemented a multi-faceted digital strategy. We strategically utilized WeChat and Weibo ads to drive awareness and reach a broader audience. In addition, we collaborated with top Douyin KOLs to create engaging short videos that sparked social buzz and generated interest in the event on the popular Douyin platform. Furthermore, Resonance orchestrated several O2O (online-to-offline) engagements to encourage visitors to create and share content about their offline experiences, thereby amplifying the social buzz surrounding Paul ...
In honor of Brooks Brothers' 200th Anniversary, our objective was to educate and captivate audiences by highlighting the brand's rich legacy and demonstrating why netizens should choose Brooks Brothers. To achieve this, we devised an innovative approach that not only attracted attention but also provided an engaging experience for followers. We developed an online virtual library using a WeChat mini program, inviting local followers to embark on an immersive journey through Brooks Brothers' history and stories. This interactive platform allowed users to explore the brand's heritage in a captivating and intriguing manner, ultimately deepening their understanding and appreciation for Brooks ...