Givenchy Sanya Celebrity PR Event + WeChat Interactive Game

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WeChat H5 allows users to try featured products virtually, and purchase directly.

Givenchy took strategic steps to boost brand awareness and drive sales for Travel Retail in China, while simultaneously building and enhancing customer loyalty with CDF. To achieve these objectives, Givenchy organized a high-profile celebrity PR event in Sanya CDF. The event featured popular celebrity Cheng Xiao and resulted in the production of four video assets and over 30 meticulously retouched images.

To further engage attendees, an interactive on-site H5 game was developed, increasing interaction and fostering a memorable experience. Through this comprehensive approach, Givenchy generated a substantial number of impressions and engagements, surpassing initial expectations.

The event also served as a catalyst for generating content, with 17 social media posts and 57 press releases created to disseminate key information and highlights. This extensive coverage amplified the reach of the campaign, significantly enhancing brand visibility and generating positive brand sentiment.

Givenchy’s strategic initiatives, including the celebrity PR event, captivating visual assets, interactive H5 game, and robust content generation, successfully accomplished the desired objectives. The campaign not only increased brand awareness and drove sales for Travel Retail in China but also solidified customer loyalty with CDF. By surpassing expectations in terms of impressions and engagements, Givenchy demonstrated its ability to captivate the target audience and establish a strong presence in the market.

Services Provided:

Social Media
WeChat
Weibo
H5
Event
Campaign
Video & Photo Shooting

Givenchy Travel Retail CDF Celebrity Event

Givenchy travel retail CDF celebrity event video with popular singer, Cheng Xiao

To solidify Tiffany’s association with the concept of “love,” we needed an approach that aligned with the brand’s essence while resonating with modern Chinese women. Our idea centered around the notion of “choose love,” emphasizing love as an empowering choice rather than a passive event. With this concept in mind, we developed a campaign featuring celebrity Mark Chao that explored different facets of love, such as romance, patience, and empathy.

Resonance took charge of the entire campaign process, starting from crafting the script and scouting shooting locations, to recruiting a director and production house for creating the primary video asset showcased at the top of the page. Additionally, we produced social media and digital content, collaborated with influencers to spread the message, and managed the campaign in its entirety. The campaign successfully surpassed its set key performance indicators (KPIs), delivering exceptional results.

Services Provided:

Digital
Social Media
Video
Campaign

Tiffany – Choose Love

Mark Chao “Choose Love” Campaign

To strengthen Pull & Bear’s online presence and engage with the rising-star digital influencers, we established an influencer community. This community consisted of micro KOLs who were given periodic “missions” to create fresh content in exchange for various rewards.

These influencers then produced high-quality content, which was shared with their followers. The best assets were selected to be featured on Pull & Bear’s official social media platforms, including WeChat, Weibo, Tmall, and JD. This content was paired with outfit pricing and other relevant information. By leveraging this influencer community, Pull & Bear gained a consistent stream of localized, high-quality content at a fraction of the cost associated with traditional KOL partnerships. Additionally, it fostered long-term relationships and loyalty among the member KOLs, ensuring an ongoing collaboration.

Services Provided:

Digital
Social Media
WeChat
Weibo
Tmall
JD
Campaign
KOL

In celebration of the 2018 Chinese Valentine’s Day, we showcased the heartwarming love story of celebrity couple Du Jiang and Huo Si Yan in a poignant video titled “Believe in Love.” Resonance oversaw the entire process, including the concept development, creative direction, scriptwriting, director selection, production house coordination, and video production.

We leveraged WeChat’s native advertising platform to connect with our target audience, ensuring that Tiffany would truly “own love” during Qixi, the popular local lovers’ holiday. Additionally, Resonance managed Tiffany’s digital ecosystem, amplifying the campaign’s reach across various platforms such as Weibo, WeChat, Red, as well as collaborating with influential figures in the luxury and fashion industries.

Services Provided:

Digital
Social Media
Wechat
Video
Campaign

Tiffany – Stories of Love for Chinese Valentine’s Day

To differentiate Tiffany from other brands during China’s local love holiday and truly “own love,” we crafted a unique celebration for 5.20 (which phonetically resembles “I love you” in Chinese). We developed an interactive H5 mini-site that depicted a journey of love. By holding their screens together, lovers could interactively watch this love journey unfold across both devices. A showcase of holiday products was displayed at the journey’s end, fostering a gifting culture.

Services Provided:

Digital
Social Media
WeChat
H5 Mini-Site
Campaign
Augmented Reality

Tiffany’s T collection aims to captivate fashion-forward millennials. To effectively engage and resonate with younger audiences on social media, we implemented a strategic approach. Collaborating with four Tiffany celebrities, we created lively and dynamic short videos specifically optimized for mobile phones.

We launched four waves of WeChat Moments Ads, each featuring one celebrity in a short video that encapsulated the essence and attitude of the “T” collection. This approach allowed us to connect with the target audience and showcase the collection’s appeal in a visually compelling manner.

Services Provided:

Digital
Social Media
WeChat
Video
Campaign

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With Star Alliance’s extensive network of 26 airlines, our objective was to increase awareness of their offerings in China. To achieve this, Resonance produced a series of online videos highlighting the unique comforts provided by each carrier and the thrill of visiting various global destinations.

To amplify the campaign’s reach, we executed an extensive online media push, directing traffic towards a CRM-enabled WeChat Mini Program specifically designed for frequent flyers. This allowed us to gather valuable data on traveler preferences, enabling us to optimize targeting and continuously enhance return on investment (ROI).

By combining engaging video content with data-driven insights, we successfully increased awareness of Star Alliance’s network among the Chinese audience while fostering continuous improvement and customer satisfaction.

Services Provided:

Digital
Social Media
WeChat
Mini Program
CRM
Video
Campaign

Calvin Klein sought an engaging approach to connect with Chinese audiences during Chinese Valentine’s Day. To this end, Resonance developed a social commerce WeChat mini-program that linked Calvin Klein’s products with the romantic holiday. This platform enabled followers to present a completely personalized pair of underwear as a gift – including the style, color, size, and special text on the product itself.

This feature allowed netizens to create a memorable present for the romantic occasion. Additionally, Resonance created a short promotional video for the campaign, which was showcased on WeChat Moments and integrated into the WeChat mini-program.

Services Provided:

Digital
Social Media
WeChat
Mini Program
Ads
E-Commerce

Introduction

Product Customization

Product Color & Type

Product Personalization

Further Personalization

Review & Pay

Underwear Customization | Gift Personalization | Chinese Valentine’s Day | E-Commerce | WeChat Mini Program

To highlight TOMS’ key products for the Double 11 promotion, we partnered with top influencers on the RED platform. We chose KOLs from a variety of niches to maximize awareness and educate netizens about the versatile uses of the brand.

Each KOL showcased TOMS’ main products and brand values from a unique perspective, demonstrating the multifaceted characteristics of both the footwear and the brand. Within just one week, we facilitated over 433,000 discussions about TOMS on RED.

Services Provided:

Digital
Social Media
Red
KOL
Campaign
E-Commerce

cocochancoco Followers:103.4k

Pheah夏 Followers：10.5k

Sharon Followers : 90k

vivi花花 Followers: 142.6k

悠爱时光 Followers : 74.1k

433k discussions generated in one week from RED KOL seeding campaign

To connect with Canali’s core target audience throughout the year, Resonance collaborated with a series of sophisticated Chinese KOLs who authentically live the life of a “modern gentleman”. Each KOL was selected based on their background and how well they could represent the Canali brand; covering the fashion, lifestyle, travel, and sports industries. Through this series of interviews, paired with tactical media buys on WeChat, we helped localize Canali’s brand image and significantly increase its WeChat fan base.

Services Provided:

Digital
Social Media
WeChat
Video
Campaign

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高冷

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衣明惊人

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RED is the preferred platform for Chinese netizens seeking advice on cosmetic purchases. To enhance visibility and attract new audiences on RED, Resonance launched Hourglasses official brand channel. We managed brand content and executed a continuous product seeding campaign with prominent RED KOLs, effectively promoting Hourglass’s latest product releases.

Services Provided:

Digital
Social Media
Red
KOL
Campaign
E-Commerce

手边巴黎 Followers : 10.9k

饭团打瞌睡 Followers:14.6k

刘人语 Liu Renyu Followers : 7.5k

周洁琼 Zhou Jieqiong Followers : 190.5k

Red KOL & Artist Seeding

To elevate brand recognition, we collaborated with 15 influential Key Opinion Leaders (KOLs) and 45 Key Opinion Consumers (KOCs) to generate engaging content on Red. The most successful content pieces garnered over 1,000 engagements each, with other posts securing at least 100 interactions on average.

Simultaneously, we leveraged Search Engine Marketing (SEM) on Red to amplify content reach, enabling us to connect with a broader audience segment.

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IWC Pilot’s Watch launched a limited-edition timepiece in collaboration with Le Petite Prince. To amplify this release and coincide with the Beijing premiere of the Le Petite Prince movie, we developed a WeChat H5 mini-site dedicated to the Le Petite Prince Pilot’s Watch. This interactive platform invited users to virtually explore different planets, encounter new characters, and embark on an engaging journey mirroring the narrative of Le Petite Prince.

Services Provided:

Digital
Social Media
WeChat
Mini Site
H5
Campaign

Watches & Wonder, a prestigious international watch industry trade show, was traditionally an offline event held in Hong Kong. We expanded its reach by creating a WeChat mini-site, engaging a broader audience. Our design allowed visitors to seamlessly navigate the site, exploring major Watches & Wonder events, and absorbing knowledge on an array of luxury watches from around the world.

Content ranged from CEO interviews and watch quizzes to insightful articles delving into watch innovations, historical contexts, and future trends. Users could locate their preferred brands, scan QR codes for additional information, and save their searches for potential purchases.

The WeChat H5 mini-site enabled us to gather valuable data through our CRM system, providing insights into audience interests and spending habits. This information was crucial for accurately targeting follow-up communications, which consequently drove higher sales.

Services Provided:

Digital
Social Media
WeChat
H5
Campaign
E-Commerce

As the COVID-19 pandemic rapidly spread worldwide in early 2020, Victorinox noticed an unexpected growth in their cutlery series due to increased home quarantine and social distancing practices. Given their historic focus on Swiss Army Knives, they were short on visual assets for kitchen cutlery. We promptly stepped in to address this gap, creating product videos and images specifically tailored for the Chinese audience to keep pace with the burgeoning demand on e-commerce platforms.

Services Provided:

Digital
Video Production
Key Visual Production
E-Commerce
KOL

Victorinox – COVID19

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To commemorate the 75th anniversary of the IWC Portuguese Collections, we designed and implemented an online watch-making class via a WeChat H5 mini site. This interactive platform allowed watch enthusiasts to delve into the intricacies of the calibre that drives these exquisite timepieces.

By transitioning a traditionally offline class to an online format, we enabled a broader audience to experience the delicate process of disassembling and reassembling the Portugieser watches. This innovative approach effectively engaged the audience while highlighting the brand’s craftsmanship.

Services Provided:

Digital
Social Media
WeChat
Mini Site
H5
Campaign

To generate social excitement around Dorco’s five-blade shaver, we strategically partnered with 12 Key Opinion Leaders (KOLs) across Douyin, Red, and Weibo from various relevant categories. Each KOL leveraged their unique style to showcase the shaver in diverse scenarios.

This collaborative effort led to considerable engagement and reach. Within a week, we clocked over 2.9 million impressions and 25K interactions across the various social platforms, effectively raising the product’s visibility and appeal.

Services Provided:

Digital
KOL
Social Media
Weibo
Red
Douyin

四夕二小姐 Followers:120k

鹅鹅鹅 Followers:148.1k

爱看星星的瓶子酱 Followers : 42k

sweetnana Followers:102.2k

Oysho faced an ecommerce challenge: how could they boost sales of their less popular products on Tmall? In response to this, Resonance collaborated with renowned artist Haochen Zhang to create vibrant and engaging imagery for Oysho’s products. This approach aimed to capture the attention of our key demographic, Chinese women, and drive traffic to Tmall.

We amplified the newly minted creative assets to Haochen Zhang’s substantial fan base of 4.2 million, and also showcased them on Oysho’s Weibo and WeChat social platforms. The outcome? A staggering 400% surge in traffic to OYSHO’s Tmall page, along with a marked increase in purchases of the products spotlighted in the artist’s creations.

Services Provided:

Digital
Social Media
WeChat
Weibo
Tmall
Social Ads
E-Commerce

Capitalizing on the thriving athleisure trend in China, OYSHO sought fresh, locally relevant assets for their fitness line. We responded by creating a video starring Liang Yuan, a local fitness influencer, adorned in OYSHO’s latest workout collection.

In the video, Liang Yuan demonstrated her workout routines, inspiring the audience with a series of articles outlining her preferred workout practices. She explained effective exercises, each time showcasing a different OYSHO athleisure look. The content was disseminated across OYSHO’s Weibo and WeChat channels, as well as Liang Yuan’s extensive Weibo following of 700k, generating significant awareness for Oysho’s new sports line in China.

Services Provided:

Digital
Social Media
WeChat
Weibo
KOL
Video Shooting
Photo Shooting

To celebrate Chinese Valentine’s Day, Michael Kors launched a graffiti series. To ignite interest, we conceptualized and crafted a WeChat mini-program, incorporating a vibrant graffiti game that used visual elements from the series. The game featured post-90s MK celebrities – Wu Lei and Song Zu Er – clad in MK’s graffiti patterns, effectively bridging the brand with the millennial demographic.

Additionally, we encouraged our audience to channel their creativity into redesigning their own photos and sharing them on an online picture wall. This strategy not only generated user-generated content (UGC) on the official WeChat account but also drove increased traffic to the WeStore during this season of love.

Services Provided:

Digital
Social Media
WeChat
Mini Program
Campaign
E-Commerce

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Faced with recent controversies in the luxury industry, Canali made a last-minute decision to refrain from launching their global assets locally for their limited-edition Chinese New Year (CNY) collection in China. Resonance was then entrusted with the task of creating local assets swiftly and relevantly.

Initially, we employed traditional CNY themes to craft two stop-motion videos. These videos not only showcased the new collection but also conveyed a lively CNY greeting. Following this, we developed three additional stop-motion videos to further spotlight three new looks along with an array of mix-and-match lifestyle accessories from the fresh collection. This approach ensured relevance, authenticity, and engagement with the local audience.

Services Provided:

Digital
Social Media
WeChat
Video

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We integrated youth culture and popular Chinese internet language with Victorinox’s unique design to boost engagement among younger audiences on Weibo and WeChat. By creating engaging animated stickers, we managed to further close the gap between Victorinox and the younger demographic.

To rejuvenate this 116-year-old brand, Resonance also produced key visuals for each product in the collection, overseeing concept, art direction, and production. We linked the creative assets from the new collection with an H5 mini site, accessible via Weibo and WeChat, where netizens could cast votes for their favorite items. Additionally, we showcased the new assets in banner ads on the Chinese e-commerce platform JD, ensuring wide visibility and brand awareness.

Services Provided:

Digital
Social Media
Weibo
WeChat
E-Commerce
JD

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Graphic Range: Words Play

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Graphic Range: Words Play

Graphic Range: Galaxy

Graphic Range: Just Play

Graphic Range: Graffiti

In 2019, Tiffany unveiled WeChat mini-program pop-up stores to market special edition products for the 520 and Chinese Valentine’s Day holidays. We monitored our followers’ behavior and purchase journey within the WeChat mini-program.

Leveraging Social CRM, data analysis, and segmentation, we retargeted interested followers, significantly enhancing their propensity to purchase. This data-driven approach substantially contributed to an increase in sales.

Services Provided:

Digital
Social Media
WeChat
Mini Program
E-commerce
Social Ad Buy
Social CRM

In January 2019, Lanvin appointed Bruno Sialelli as their new creative director. To elevate brand awareness and generate social buzz for the FW19 Fashion Show—Sialelli’s debut—we adopted a multi-faceted approach.

We produced an interview vlog featuring Sialelli, showcasing his design inspirations and providing a teaser of the new collection. Simultaneously, we organized a fashion show livestream on WeChat, supplementing it with media moment ads to reach a broader potential audience. This interactive H5 platform also facilitated easy access to additional fashion-related information.

Our livestream attracted 55,562 viewers. Over the course of the approximately 10-day fashion show period, we successfully garnered 1,412,998 social impressions and 84,129 social engagements, effectively amplifying Lanvin’s brand presence.

Services Provided:

Digital
Social Media
Video
WeChat Ads
Livestreaming
H5

Resonance was commissioned to enhance social media recognition for Bose’s newly launched Revolve Speaker. To accomplish this, we partnered with three renowned musician celebrities, crafting social content that echoed with Bose’s target audience while showcasing the unique features of the Revolve Speaker.

The content encompassed interviews with these popular Universal Music Group artists, offering glimpses into their musical insights, and candid moments of leisure—all enhanced by the distinctive 360-degree design of the Revolve Speaker. This strategy served to highlight the product’s features while creating a genuine connection with the audience.

Services Provided:

Digital
Social Media
WeChat
Video
Campaign

郭顶

葛仲珊

符致逸

To boost Parkson’s Spring Beauty Festival and stimulate both online and offline sales, we crafted a WeChat Mini Program game that interacted with and educated users about the participating brands. This game served as an incentive for users to follow Parkson’s account, join as members, and share with their friends.

Completing these tasks allowed users to accumulate points, leading to a reward—a box filled with beauty products. Thus, the game not only educated and engaged users but also acted as a rewarding pathway towards loyalty and enhanced visibility.

Services Provided:

Online
Brand Offers
WeChat
Mini Program
Campaign
E-Commerce

Spotting a synergy between the audience profiles of Star Alliance and Tesla, we devised a collaborative promotional campaign. This campaign showcased the harmonious union of the Star Alliance Circle travel program and Tesla’s High-Value International Travel (HVIT) program, illustrating the seamless transition from sky to ground travel for the ultimate travel experience.

Resonance developed an interactive H5 minisite, a user-friendly platform for netizens to comprehend the benefits of Star Alliance and Tesla in the context of Circle Pacific travel scenarios, and purchase a Circle Pacific travel package. This not only raised awareness for the package but also gathered valuable data about our target audience’s travel habits, needs, and preferences.

To further enhance campaign visibility, we joined forces with Jaykan, a well-established travel blogger on Douyin and Weibo. This strategic partnership played a key role in amplifying campaign awareness.

Services Provided:

Digital
Social Media
Weibo
Douyin
WeChat
H5 Mini Site
Video
Campaign

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Ultimate Travel Experience | Interactive H5 | Travel Route Customization | CRM Capture System | Photo Sharing UGC

KOL Support

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Massimo Dutti entrusted Resonance with the responsibility of amplifying brand recognition among a niche audience on Weibo, all while embodying the distinctive Massimo Dutti Lifestyle & Philosophy.

Our strategy involved engaging a range of fashion, lifestyle, art, and travel Key Opinion Leaders (KOLs) who embodied the Dutti style. We shared striking images featuring Dutti products on Weibo, designed to pique follower interest and incentivize purchase.

Over the course of 7 months, we partnered with 14 KOLs, generating a staggering 6.8 million social impressions and 13.8 thousand social engagements. This successful collaboration served to significantly bolster Massimo Dutti’s brand awareness and engagement.

To resonate with China’s netizens during the Chinese New Year, Victorinox introduced a special edition collection inspired by four Ancient Chinese constellations. This marked the first occasion for Victorinox embracing a Chinese cultural aesthetic.

Resonance spearheaded the promotion of this unique collection across WeChat and Weibo, earning a wave of positive accolades from China’s netizens.

Further, we developed an animated video set in a Chinese cultural setting, vividly showcasing each product from the new collection. Crafted for easy consumption and sharing, the video swiftly caught traction. It led to a surge in demand, with each product, as well as collector’s editions featuring the complete collection, selling out within days on Chinese e-commerce platforms Tmall and JD.

Services Provided:

Digital
Social Media
Weibo
WeChat
E-Commerce
TMall
JD
Video
Campaign

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Vermilion Bird of the South

Black Tortoise of the North

To infuse Italian luxury brand Canali with an essence of Chinese art for Chinese Valentine’s Day, Resonance joined forces with renowned paper artist, 刘通 Liu Tong. We commissioned him to craft a paper artwork inspired by the traditional Qi Xi fairy tale – a poignant tale of the emperor’s daughter and the orphaned ox herder who rendezvous once a year over a bridge of flying magpies.

This innovative artistic approach allowed us to showcase Canali’s latest collection to our discerning male luxury netizens, striking a chord through an original, creative lens.

Services Provided:

Digital
Social Media
WeChat
Campaign
Photoshoot

Building upon Tiffany’s exclusive mooncake gift box theme for the Chinese Mid-Autumn Festival, we at Resonance devised an interactive game showcasing a playful bunny leaping across clouds.

Throughout the game, the bunny unraveled various Tiffany products and festive gifts, concluding with a personalized greeting card players could share with their loved ones. A dynamic ranking system sparked a dose of friendly competition, fostering increased sharing across social networks.

Services Provided:

Digital
Social Media
WeChat
H5
Campaign

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Tiffany – Middle Autumn Festival

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In anticipation of Valentine’s Day, Gucci unveiled a limited-edition Dionysis Bag. The aim was to weave an enchanting narrative showcasing the design’s inspiration and expressing a powerful love message to boost sales.

Capitalizing on illustrative art, we produced a sequence of engaging motion graphic videos that encapsulated the romantic saga of Dionysis. The viewers were ushered into a captivating journey, exploring the enchanting realms of “protection of love” and the “unyielding pursuit of love”.

Integrated within a WeChat post, these videos directed audiences seamlessly towards a WeChat mini-program, enabling them to purchase effortlessly. The vivid portrayal of love themes, through the immersive videos, fueled both product interest and conversion.

Services Provided:

Digital
Social Media
WeChat
Video
Illustration
ECommerce
Campaign

For La Perla, we sought to capture the essence of Chinese Valentine’s Day romance through a curated series of photographs and a unique collaboration with illustrator 龙荻 (Long Di).

Together, we crafted a bespoke gift box, specially designed for our Chinese clientele. The compelling photographs combined with vibrant illustrations encapsulate the spirit of the contemporary Chinese woman – confident, dynamic, and positively celebrating body image with La Perla.

Services Provided:

Digital
Social Media
WeChat
Campaign
Photo Shooting

TUMI CNY

In celebration of Chinese New Year 2020, TUMI collaborated with the renowned Los Angeles-based illustrator, Victo Ngai, to create a unique and engaging campaign.

To raise awareness among the target audience, we launched the campaign with a post on TUMI’s official WeChat account. This post aimed to capture the attention of the audience and encourage them to actively participate in the campaign. One of the key features of the campaign was the opportunity for users to screenshot the new year prophecy for good luck, creating a sense of excitement and anticipation.

In addition, we introduced a customized red packet featuring Victo Ngai’s illustration. This red packet allowed users to send greetings and blessings to their loved ones during the holiday season, adding a personal touch to the campaign and fostering a sense of connection and celebration.

By combining the elements of the new year prophecy screenshot and the customized red packet, we created an interactive and culturally relevant experience that resonated with the audience. This campaign not only raised awareness of TUMI’s brand during the festive period but also enriched the holiday celebrations for users by providing them with a unique and meaningful way to connect with their loved ones.

Through our collaboration with Victo Ngai and the utilization of WeChat’s platform, we successfully engaged the audience and provided them with an interactive and culturally significant experience. This campaign enhanced TUMI’s brand presence and fostered a sense of goodwill and celebration during the Chinese New Year.

Victorinox SAK personalization mini program

To emphasize the wide range of color choices available beyond the classic red case of the Swiss Army Knife (SAK), Victorinox launched a personalization service for end consumers. However, showcasing individually customized products in real-time posed a challenge for both the Tmall platform and offline stores.

To address this, Resonance devised an evergreen WeChat mini program that enabled consumers to experience the SAK personalization service virtually before making a purchase. This mini program served as a digital platform where users could explore and personalize their own SAK.

By leveraging the WeChat mini program, we provided consumers with an interactive and immersive experience that showcased the various color options available for the SAK. Users were able to personalize their SAK virtually, selecting their preferred colors and customizing the product to their liking.

This innovative solution allowed consumers to visualize and experience the personalization process, enabling them to make informed decisions before committing to a purchase. The WeChat mini program served as a convenient and engaging tool to bridge the gap between online platforms and the offline store experience.

By developing this evergreen WeChat mini program, Victorinox successfully offered consumers the opportunity to explore and personalize their SAK in a virtual environment. This digital solution provided clarity and convenience, enhancing the overall customer experience and enabling informed purchasing decisions.

Through the implementation of the WeChat mini program, Victorinox effectively demonstrated the range of color choices available for the SAK and empowered consumers to personalize their own product. This initiative not only increased engagement but also facilitated a seamless integration of online and offline experiences, showcasing Victorinox’s commitment to innovation and customer satisfaction.

In our efforts to enhance awareness and drive purchases for Givenchy’s Le Rouge lipstick, we devised a multi-faceted campaign strategy. We created three compelling videos featuring Key Opinion Leaders (KOLs) who embarked on a journey to rediscover their uniquely beautiful selves. These videos were complemented by a simple yet engaging interactive H5 mini-game.

The videos followed the KOLs as they explored the enchanting locations of Sanya, each connected by a red couture Givenchy ribbon. These locations symbolized Givenchy’s key products, including Prisme Libre, Le Rouge lipstick, and L’intemporel blossom compact cream. By incorporating these iconic products into the storyline, we established a strong connection between the brand and the pursuit of beauty.

To further engage netizens, we developed an interactive H5 mini-game. Participants who played the game had the opportunity to win a Le Rouge lipstick, creating an incentive for active participation and fostering a sense of excitement and anticipation.

This comprehensive campaign approach allowed us to captivate the target audience through visually compelling videos, immersive storytelling, and an interactive H5 experience. By showcasing the journey of self-discovery and the connection to Givenchy’s key products, we effectively generated interest and enthusiasm among netizens.

Ultimately, our campaign aimed to increase awareness and drive purchase intent for Givenchy’s Le Rouge lipstick. Through the combined power of engaging videos, an interactive H5 mini-game, and the allure of winning a coveted product, we successfully created a memorable and impactful brand experience that resonated with the audience, reinforcing Givenchy’s position as a leader in the beauty industry.

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Pronovias partnered with Resonance to implement a comprehensive strategy aimed at increasing brand awareness, customer inquiries, and driving traffic to the Pronovias offline boutique in Shanghai’s Plaza66 during love holiday occasions.

To capture the essence of the Pronovias experience, we curated a gifting campaign specifically for Chinese Valentine’s Day. The campaign centered around encouraging audiences to gift their beloved ones the memorable Pronovias dress fitting experience. This unique and thoughtful gift idea resonated with the target audience, generating excitement and interest.

To amplify the campaign’s message, we collaborated with bridal-related media outlets and Key Opinion Leaders (KOLs). They shared the campaign video and engagement message across their platforms, effectively expanding the reach and impact of the campaign.

Within just one month, our efforts resulted in remarkable achievements. The campaign garnered over 3.5 million impressions, indicating a significant increase in brand visibility. We also achieved 1,500 social engagements, showcasing the level of audience interaction and interest. Furthermore, we successfully secured 110 offline reservations, surpassing our Key Performance Indicator (KPI) by 122%.

Through this comprehensive approach, we successfully increased brand awareness, drove customer inquiries, and generated significant footfall to the Pronovias offline boutique at Plaza66 during love holiday occasions. The collaboration with bridal media and KOLs played a crucial role in amplifying the campaign’s message and expanding its reach to the target audience.

The impressive results achieved demonstrate the effectiveness of our strategy in capturing audience attention, generating engagement, and driving real-world reservations. Pronovias was able to leverage these achievements to establish a strong brand presence and build meaningful customer relationships in the Chinese market.

As Slowear prepared to enter the Chinese market, we recognized the importance of establishing brand awareness and credibility. To achieve this, we proposed a strategy centered around collaborating with key fashion, lifestyle, and travel influencers to generate buzz and create awareness.

Leveraging the opportunity presented by Milan Fashion Week, we extended invitations to three top-tier influencers, inviting them to visit Slowear’s flagship store in Milan and the factory in Venice. During their visit, these influencers experienced the brand firsthand and shared their immersive brand journey and story through their social media platforms.

Their posts not only showcased the unique Slowear experience but also encouraged their followers to follow Slowear’s WeChat and Weibo Official Accounts. This call to action allowed us to drive traffic and gain new followers on these social platforms.

By leveraging the influence of these fashion, lifestyle, and travel influencers, we successfully generated buzz, attracted new followers, and created a strong initial impression in the Chinese market. Through their authentic experiences and storytelling, we established consumer trust and credibility, laying the foundation for Slowear’s entry into the market.

This strategic collaboration with influencers during Milan Fashion Week served as a powerful catalyst for brand awareness and engagement. By tapping into their established fan bases and leveraging their reach, we effectively positioned Slowear as a premium Italian menswear brand and created a buzz that resonated with the target audience in China.

Lanvin entrusted Resonance with the responsibility of finding relevant Key Opinion Leaders (KOLs) to attend and amplify their 130 exhibition opening across various channels. Leveraging our existing relationships, we invited numerous influential Weibo and Red KOLs to participate in the exhibition opening event.

These KOLs shared their attendance and experience with their followers, encouraging them to join and visit the exhibition. Their posts served as a catalyst for generating interest and driving attendance from their respective fan bases.

To further maximize exposure, we employed multiple media channels to report on the event news, ensuring widespread coverage on Weibo. By strategically leveraging the reach and influence of 10 KOLs and 10 Weibo aggregators, we generated an impressive 12,666,000 social exposures and 18,704 engagements.

Through this collaborative effort, we successfully amplified the Lanvin 130 exhibition opening, reaching a wide audience and generating significant interest and engagement. The participation of influential KOLs, coupled with strategic media coverage, played a crucial role in maximizing exposure and creating a buzz around the event.

The successful collaboration with KOLs and the extensive media coverage resulted in substantial social exposure and engagement. This outcome is a testament to the effectiveness of our approach and the power of leveraging influential voices and media channels to amplify brand events and activities.

Versace CVD Album

Versace CVD Inspiration

In order to promote the Versace Chinese Valentine’s Day capsule collection, we created an engaging WeChat experience that incorporated gamification. This interactive campaign allowed audiences to create their own personalized Chinese Valentine’s Day music album and share it with their loved ones.

By developing this gamified WeChat experience, we successfully attracted new members to engage with the Versace brand and participate in the campaign. The interactive nature of the experience fostered a sense of excitement and encouraged active participation, further enhancing brand engagement.

Additionally, through the Versace WeChat mini program, we were able to capture valuable data from participants. This rich and actionable data provided insights into user preferences, behaviors, and demographics, enabling Versace to tailor future marketing efforts and improve customer experiences.

Overall, the campaign achieved its objectives of promoting the Chinese Valentine’s Day capsule collection and driving audience engagement. The gamified WeChat experience created a memorable and interactive brand experience, while the data captured through the mini program empowered Versace to make informed marketing decisions and deepen customer relationships.

Through this innovative approach, Versace successfully leveraged the power of gamification and WeChat to not only recruit new members but also gather valuable data for future marketing initiatives. The campaign’s success demonstrates the brand’s commitment to creating engaging experiences and utilizing data-driven strategies to enhance customer engagement and satisfaction.

Services Provided:

Digital
Social Media
WeChat
Mini Program
Campaign

Versace Popup Intro Part

Versace Popup Reservation Home Page

To create an immersive brand experience and drive offline traffic, we successfully launched a captivating Versace pop-up store in Shanghai Plaza 66. In order to streamline the reservation process and enhance convenience for customers, we developed a WeChat Mini Program online reservation system specifically for this offline event.

Additionally, we collaborated with 44 influential Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) across various interest categories. These individuals played a pivotal role in generating user-generated content (UGC) on the Red platform, sparking excitement and creating a buzz on social media. By leveraging their influence and reach, we successfully amplified the visibility and desirability of the Versace pop-up store.

Through this multi-faceted approach, combining the immersive offline experience with the convenience of online reservations and the influence of KOLs and KOCs, we were able to effectively promote the Versace brand and drive engagement both online and offline. The collaboration with KOLs and KOCs allowed us to tap into their diverse fan bases and ignite interest and enthusiasm among their followers.

By generating UGC on Red and leveraging the power of social media, we successfully created a buzz surrounding the Versace pop-up store, attracting attention, and drawing in a wider audience. This integrated approach not only increased brand exposure but also strengthened brand affinity among consumers.

Overall, our strategic initiatives, including the immersive pop-up store, the WeChat Mini Program reservation system, and the collaboration with KOLs and KOCs, worked in harmony to generate excitement, drive traffic, and maximize the impact of the Versace brand in Shanghai Plaza 66.

Services Provided:

Digital
Social Media
WeChat
Campaign

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Mia-Kong

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Invite KOLs to the Pop-up store and create a buzz on social media

To support the launch of GCDS’ Tmall flag store and drive awareness and online store traffic during the upcoming Double Eleven shopping festival, we implemented a comprehensive social media advertising strategy. The goal was to increase the brand’s visibility and attract more traffic to its e-commerce platforms.

Through programmatic ad buying, we strategically targeted and delivered ads across relevant platforms to reach the desired audience. By leveraging programmatic technology, we maximized the efficiency and effectiveness of the advertising campaign.

We also utilized WeChat banner ads, taking advantage of the platform’s extensive user base and engaging ad formats to capture attention and generate interest in GCDS’ products. Additionally, we employed Weibo FST ads, leveraging Weibo’s popularity and influential user base to amplify brand visibility.

Furthermore, we utilized the RED Brand Zone to enhance product visibility and exposure. This placement on RED, a popular social commerce platform, allowed us to tap into a highly engaged user community and attract potential customers.

By investing in social media advertising across platforms such as programmatic ads, WeChat banner ads, Weibo FST ads, and RED Brand Zone, we effectively increased the visibility of GCDS and drove more traffic to its e-commerce platforms. These targeted efforts aimed to maximize the brand’s presence during the highly anticipated Double Eleven shopping festival.

Through a comprehensive and strategic approach, we aimed to position GCDS as a desirable brand and capture the attention of potential customers during this key shopping period.

Services Provided:

Digital
Social Media
Paid Ads
Campaign

Paid Ads – Douban

Paid Ads – MangoTV

Paid Ads – Zhihu

Paid Ads – B612

Red Brand Zone Ads

Paid ads on different social media platforms increase brand visibility and traffic to ecommerce

In our pursuit of increasing customer loyalty and satisfaction, we developed a sophisticated WeChat mini program that offered an exclusive registration system and ownership certificates for a limited edition product. This initiative was designed to provide a seamless and premium customer experience.

By leveraging the WeChat platform, we ensured that all customers could easily access and navigate the mini program system. This user-friendly interface facilitated a smooth customer journey, allowing them to register for the limited edition product with ease.

Additionally, the mini program offered a unique feature of generating ownership certificates, enhancing the exclusivity and value of the limited edition item for customers. This personalized touch created a sense of pride and enhanced customer satisfaction.

Beyond its primary function, the well-designed mini program was utilized for various purposes, including brand product promotion, VIP invitations, and press releases. Its versatility allowed us to leverage the platform for multiple marketing initiatives, maximizing its impact and effectiveness.

Through the WeChat mini program, we not only provided a premium experience for customers but also fostered a sense of loyalty and satisfaction. By integrating exclusive registration, ownership certificates, and multi-purpose functionality, we successfully created a valuable tool that enhanced the overall customer journey and served as a powerful asset for brand promotion and communication.

The seamless integration of the mini program into the brand’s ecosystem allowed for consistent and convenient interactions with customers, ultimately strengthening loyalty and satisfaction.

Services Provided:

Digital
Social Media
WeChat
Mini Program

Create an exclusive customer service system and offer a luxury customer service

Home Page Dom Pérignon

Home Page Hennessy

To enhance convenience and accessibility for customers, we developed an H5 Art021 tasting reservation system. This H5 experience not only facilitated reservations but also played a crucial role in recruiting new followers to the Hennessy rare cognac WeChat Official Account (OA) and elevating the overall customer experience.

The H5 layout design was intentionally kept simple and clear, ensuring ease of navigation for the audience. By streamlining the reservation process and providing a user-friendly interface, we enhanced the convenience and satisfaction of customers.

Furthermore, the H5 experience served as a valuable tool for recruiting new followers to the Hennessy rare cognac WeChat OA. The seamless integration of the reservation system with the account allowed us to engage with potential customers and capture their interest and loyalty.

As a result of the H5 Art021 tasting reservation, we successfully recruited new followers to the Hennessy rare cognac WeChat OA. This growth in followership is a testament to the effectiveness of the H5 experience and its ability to attract and engage the target audience.

Overall, the H5 Art021 tasting reservation system not only provided convenience and accessibility to customers but also contributed to the expansion of the Hennessy rare cognac WeChat OA followership. The simplified layout design and enhanced user experience were instrumental in achieving these results.

Services Provided:

Digital
Social Media
WeChat
Mini Program
H5

Resonance partnered with Versace brand ambassador Betty Wu to magnify the brand’s 520 message of love and generate excitement on social media platforms. Collaborating with various influential Red KOLs, we orchestrated a photoshoot where they showcased themselves wearing Versace’s collection.

Our role extended beyond the photoshoot, as we managed the dissemination of Versace’s 520 key messages across the platform. Our objective was to create awareness, spark interest, and motivate netizens to make purchases.

Through this collaboration, we successfully harnessed the reach and influence of Betty Wu, a Versace brand ambassador, to amplify the brand’s message of love during the 520 period. Leveraging the popularity of Red KOLs, we organized a captivating photoshoot that showcased Versace’s collection in a compelling and aspirational manner.

Furthermore, our strategic management of the key messages across the Red platform allowed us to generate buzz and curiosity among netizens. By effectively communicating Versace’s brand values and highlighting the allure of the collection, we encouraged potential customers to engage with the brand and consider making a purchase.

The collaboration with Betty Wu and the involvement of influential Red KOLs contributed to raising awareness and creating a buzz around Versace’s 520 campaign. By leveraging the power of social media, we successfully ignited interest and motivated netizens to explore Versace’s collection and embrace the brand’s message of love.

Social Media
WeChat
Campaign
KOL/KOC Collaboration

VERSACE BRAND AMBASSADOR BETTY VERSACE BRAND AMBASSADOR BETTY

SELF LOVE @SERENA

SELF LOVE @麦其不麦其

ROMANTIC LOVE @尤金EUGENE

FRIEND LOVE @阿月月AYUE FRIEND LOVE @阿月月AYUE

FAMILY LOVE @拾陆内子 FAMILY LOVE @拾陆内子

FRIEND LOVE @XXF

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Collaborated with RED KOLs to spread the 520 key messages

In order to introduce the concept of Versace Greca to Chinese audiences and showcase the Versace FW21 collection, we developed an innovative approach by creating a WeChat augmented reality (AR) maze. This interactive experience aimed to captivate and engage local audiences.

The AR maze was designed to mimic the iconic Versace Greca pattern, providing participants with a visually striking and immersive gaming experience. By navigating through the maze, users were able to explore and interact with the Versace Greca design in a playful and engaging manner.

To incentivize participation, we offered participants who successfully completed the 3D AR maze game a special Versace gift. This added element of reward and exclusivity heightened the excitement and encouraged active engagement with the brand.

Through this unique WeChat AR maze experience, we successfully delivered the concept of Versace Greca to Chinese audiences, effectively promoting the Versace FW21 collection. By leveraging technology and interactivity, we created a memorable and immersive experience that left a lasting impression on participants.

The combination of the visually stunning Versace Greca design, the interactive nature of the AR maze, and the exclusive gift incentive resulted in heightened engagement and interest from the local audience. This creative approach not only showcased Versace’s commitment to innovation but also effectively communicated the brand’s unique identity and elevated the FW21 collection in the eyes of Chinese consumers.

3D AR
WeChat
Social Media
Mini Program

VERSACE AR Maze

Home Page

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VERSACE 3D AR Maze creates an entertaining experience for China’s netizens

To create a significant impact for the new collection launch of the Young Rose Campaign, we employed a strategic approach by enhancing the visual assets and optimizing content layout using creative SVG elements on WeChat.

To increase brand awareness and visibility, we allocated resources to invest in paid social media advertisements, prominently featuring our carefully crafted creative assets. These ads were strategically targeted to reach the desired audience and generate interest and engagement surrounding the new collection.

In addition to the paid social media ads, we launched a RED campaign, leveraging the popular platform to further amplify awareness and create buzz among our core target audience. This campaign allowed us to engage with users and generate conversations around the Young Rose collection, further boosting brand recognition and interest.

To provide a seamless shopping experience and drive conversions, we also established a WeChat Pop-Up Store. This virtual store served as a hub for customers to explore and purchase the Young Rose collection, enhancing convenience and encouraging interaction with the brand.

By combining these various strategies, including creative SVG and layout on WeChat, paid social media ads, a RED campaign, and a WeChat Pop-Up Store, we successfully increased brand awareness and generated excitement among the core target audience for the Young Rose Campaign. These efforts contributed to a greater visibility of the collection and sparked interest and engagement, ultimately driving the desired business outcomes.

Campaign
Social Media
WeChat
Content Optimization

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Byredo-Young2

Byredo Young Rose Campaign WeChat Campaign, SVG Production, Visual Optimization

Byredo’s new makeup line embraced an artistic approach to establish its unique brand personality. To visually captivate the audience and create engaging content, we crafted stunning SVG assets that showcased the beauty and creativity of the products.

To maximize the campaign’s reach, we strategically utilized WeChat Moment ads and banner ads. These platforms allowed us to effectively target and engage the desired audience, generating awareness and interest in Byredo’s makeup line.

To drive sales and create a seamless shopping experience, we developed a WeChat Pop-Up Store. This virtual store provided a convenient and interactive platform for users to explore and purchase Byredo’s products. By leveraging the popularity and convenience of WeChat, we successfully directed traffic to Byredo’s e-commerce platform, facilitating an effortless purchasing journey for customers.

This comprehensive approach of leveraging artistic SVG assets, strategic ad placements, and a WeChat Pop-Up Store resulted in increased brand exposure, heightened engagement, and ultimately, higher sales for Byredo’s makeup line. By blending creativity, technology, and e-commerce, we effectively showcased the brand’s personality, captured attention, and drove conversions.

SVG production
WeChat
Paid Media
Pop-up store

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Byredo WeChat content production and pop-up store

Lacoste|Douyin Challenge

Lacoste Douyin sing-a-long challenge

Lacoste|Douyin Dance

Lacoste Douyin dance challenge

Resonance collaborated with 12 influential Key Opinion Leaders (KOLs) from Douyin and Red to co-create an immersive experience around the Lacoste x Peanuts collection. Our aim was to generate excitement and raise awareness for this collaboration.

To achieve this, we engaged the KOLs to develop entertaining and engaging content that encompassed various forms of creative expression, such as songs and dances. This diverse range of content not only captured the attention of the audience but also aligned with the fun and vibrant spirit of the Lacoste x Peanuts collection.

Through strategic promotion on popular platforms like Douyin and Red, the campaign successfully sparked widespread buzz and excitement. By leveraging the massive reach and influence of these platforms, we were able to generate significant awareness and engagement for the collaboration.

The partnership with the KOLs allowed us to tap into their established fan bases and leverage their creativity to showcase the Lacoste x Peanuts collection in a dynamic and appealing manner. This co-creation approach brought a fresh and authentic perspective to the campaign, resonating with the target audience and enhancing the overall impact.

In summary, the campaign successfully created a buzz and generated excitement across popular platforms like Douyin and Red through the collaboration with influential KOLs. By leveraging their creativity and engagement, we effectively amplified brand awareness and showcased the unique appeal of the Lacoste x Peanuts collection to a wide audience.

Services Provided:

WeChat
Social Media
Red
KOL / KOC
Douyin

Local KOLs’ UGC to create a buzz on social media

Byredo Blanche (1)

Byredo Blanche WeChat Design

Byredo Blanche (2)

Byredo Blanche Content Optimization

To commemorate Chinese Valentine’s Day, Byredo introduced its limited edition iconic scent, Blanche. In collaboration with Resonance, we developed compelling assets for Blanche, with a key emphasis on self-love. To enhance the visual appeal and engagement on the WeChat platform, we incorporated creative SVG elements into the content, creating an immersive and captivating experience for consumers.

To maximize visibility and generate interest, we strategically invested in ads on the WeChat platform. This included leveraging WeChat Moment Ads, Banner Ads, and a WeChat Pop-Up Store. Through these channels, we were able to effectively target and reach our desired audience, capturing their attention and encouraging them to explore the limited edition Blanche fragrance.

The WeChat Moment Ads and Banner Ads were carefully crafted to pique curiosity and entice users to learn more about the Blanche scent. By strategically placing these ads within the WeChat ecosystem, we were able to boost visibility and generate awareness surrounding the limited edition release.

Additionally, the WeChat Pop-Up Store provided a convenient and engaging platform for users to explore and purchase the Blanche fragrance. This seamless shopping experience helped drive conversions and deepen consumer engagement.

Through our collaborative efforts, including the creation of captivating Blanche assets, the integration of creative SVG elements, and strategic investments in WeChat ads, we successfully generated interest and engagement from consumers during the Chinese Valentine’s Day period. These initiatives allowed Byredo to stand out, capture attention, and create a memorable brand experience for its audience.

Services Provided:

Campaign
Social Media
WeChat
Social Media Ads

Givenchy H5 Givenchy H5

H5 Engagement H5 Engagement

WeChat H5 allows users to try featured products virtually, and purchase directly.

Services Provided:

Social Media
WeChat
Weibo
H5
Event
Campaign
Video & Photo Shooting

Givenchy Travel Retail CDF Celebrity Event

Givenchy travel retail CDF celebrity event video with popular singer, Cheng Xiao

Each year, Istituto Marangoni organizes a highly anticipated fashion show event, providing students with a platform to showcase their talent and skills to a live audience. To elevate the event’s impact, we presented a comprehensive campaign concept centered around a futuristic fashion show theme.

At the heart of this campaign is an interactive H5 experience, which offers users the opportunity to create looks that align with the event’s futuristic theme. Additionally, the H5 allows users to livestream the fashion show, immersing them in the excitement and creativity of the event. To further enhance engagement, we incorporated a fashion show look book feature, enabling users to collect and revisit their favorite looks from the event.

This campaign proved to be a resounding success, generating significant exposure and fostering high levels of engagement. By providing a captivating and interactive experience, we effectively increased brand awareness for Istituto Marangoni. The campaign not only attracted a broader audience but also created a lasting impression, positioning Istituto Marangoni as a leading institution in the world of fashion education.

Through our innovative campaign approach, we successfully harnessed the power of technology and creativity to showcase the exceptional talents of Istituto Marangoni’s students, solidifying the institution’s reputation and leaving a lasting impact on its audience.

WeChat
Digital Strategy
Content Creation
H5 Production
Media Collaboration
KOL Collaboration

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WeChat H5 where users can mix and match pieces designed by Istituto Marangoni students to create their own looks and share on social media

In celebration of its 85th anniversary, Istituto Marangoni initiated a strategic campaign aimed at leveraging the popular “exam” topic during the Gaokao period to drive an increase in course sign-ups during the student recruitment season. To achieve this, we developed an interactive H5 experience with an exam-themed concept, captivating the attention of the target audience.

To amplify the campaign’s reach, we collaborated with local media outlets and Key Opinion Leaders (KOLs) to release engaging content on Weibo and WeChat. By strategically tapping into these influential platforms, we were able to effectively disseminate the campaign message and generate interest among the desired audience.

The results of the campaign were exceptional, as evidenced by the impressive number of impressions and engagements across all three social platforms. By successfully capitalizing on the Gaokao exam topic and engaging the target audience through an interactive H5 experience, Istituto Marangoni garnered significant visibility and achieved its goal of increasing course sign-ups during the student recruitment season.

Through this comprehensive campaign, Istituto Marangoni showcased its commitment to innovation and relevance, solidifying its position as a reputable institution within the education sector. The campaign’s success is a testament to the effective use of strategic partnerships, engaging content, and a timely theme to drive impressive engagement and awareness.

Digital Strategy
WeChat, Weibo, Red
H5 Production
Media Collaboration
KOL Collaboration

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WeChat H5 allows users to see which fashion personality they have, leading them to explore IM courses would suit them the best.

In order to enhance brand awareness for Dorco during the Chinese New Year, we developed an engaging interactive H5 experience that aimed to capture the attention of fans and increase their engagement with the brand.

The interactive H5 provided a unique opportunity for our followers to unlock and express their different social personas through a curated filter feature. This feature allowed users to experiment with various filters and share their transformed personas on their social media platforms, encouraging others to participate as well.

By leveraging the power of social sharing and user-generated content, the campaign successfully resonated with the local audience, sparking their interest and prompting them to actively engage with the brand. This increased level of engagement led to a noticeable boost in brand awareness during the Chinese New Year period.

Through the interactive H5 experience, we not only captured the attention of our followers but also enhanced their connection and loyalty to the brand. By providing a fun and interactive platform for self-expression, we were able to create a memorable experience that strengthened our followers’ association with Dorco and increased brand visibility within the target market.

In summary, our Chinese New Year campaign featuring the interactive H5 successfully generated significant brand awareness, resonating with the local audience and encouraging active participation and sharing among followers.

Digital
Social Media
WeChat
Campaign
H5 Creation
Media Buy

Dorco CNY 1

Dorco CNY 2

Dorco CNY 3

Dorco WeChat H5 interaction to unlock unique social personas through different filters

Gant Back to School Campaign

Gant FW 21 campaign video showcasing the “Future of American Sportswear”

To amplify brand awareness for Gant, we devised an engaging strategy centered around an interactive H5 experience that coincided with the 520 occasion. This unique H5 allowed Gant’s followers to participate in sharing love and affection. By accessing the H5, followers were given the opportunity to handpick flowers from a virtual garden of love, enabling them to curate a personalized and distinctive bouquet. These bouquets could then be sent to others, serving as a gesture of encouragement for recipients to create their own bouquet and pass it forward.

In addition to the H5 experience, we partnered with top Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) to share our 520 campaign’s core idea across various social media platforms. By leveraging their influence, we aimed to generate substantial social buzz around Gant’s brand and the 520 concept.

This combined approach not only fostered meaningful engagement with Gant’s audience but also facilitated the organic spread of the brand’s message as followers actively participated and shared their unique bouquet creations. By incorporating influential voices, we successfully maximized the reach and impact of Gant’s 520 campaign, ultimately enhancing brand awareness and creating a memorable brand experience for all involved.

Video Production
Digital
KOLs Collaboration
Key Visual Production
O2O

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Gant’s local shooting showcases a preppy back-to-school style

In our efforts to promote Victorinox’s annual campaign, which honors the virtues of traditional Chinese culture, we developed a compelling series of key visual shootings (KV) and an engaging animation video. These creative assets were designed to embody the campaign’s theme, “The spirit of luck always by your side.”

By producing these visually stunning materials, we not only facilitated a strong brand presence for Victorinox in the Chinese market but also created valuable brand assets. These assets have been transformed into tangible products that consumers can collect or gift to their loved ones, further solidifying the campaign’s impact.

Furthermore, the captivating visual and video assets were strategically utilized across various online platforms during the promotional period, maximizing their reach and effectiveness. Through this integrated approach, we successfully communicated the essence of the campaign to a wider audience, generating heightened brand awareness and engagement.

Digital Strategy
Video Production
Animation
Key Visual Production
E-Commerce
WeChat
Weibo
Campaign

VICTORINOX CHINA CULTURAL RANGE COLLECTION FOR CNY Video

Video featuring animations of traditional Chinese New Year elements inspired by the design of the product

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福KV_FINAL

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Key Visuals of the Collection with illustrations

Digital
H5 Production
Social Media
Media Collaboration
KOL Collaboration

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Gant 520 campaign WeChat Interactive H5 interface

Resonance collaborated with Not So Ape to showcase their unique fusion of Japanese street trends and street culture. We crafted a captivating short video that featured young individuals expressing their ideas in various lifestyle settings, all while highlighting Not So Ape’s exceptional products.

These carefully produced assets have been strategically utilized across multiple social platforms, resulting in a substantial increase in brand awareness. By effectively leveraging the power of visual storytelling, we successfully captured the attention of the target audience and conveyed the essence of Not So Ape’s brand identity.

The wide utilization of these assets across different social platforms has played a crucial role in amplifying brand recognition and attracting a larger audience. Through our collaboration, we have successfully positioned Not So Ape as a prominent player in the realm of Japanese street trends and street culture, resonating with the target demographic and leaving a lasting impression on viewers.

Digital Strategy
Creative Content
Video Production
Key Visual Production
E-Commerce

NSA Brand Video

Excerpt of the NSA Brand Video showcasing local youth ideology

To promote Givenchy’s Prisme Libre skin-caring glow foundation, we designed an interactive sampling application called H5. This innovative platform was specifically developed to educate users about the new product and encourage them to experience it firsthand. Upon successful sample application, the H5 application generates a unique verification QR code, which users can conveniently scan at participating offline stores to receive their sample. This seamless process not only increases user engagement but also facilitates a direct connection between the audience and the product, enhancing the overall sampling experience.

Digital Strategy
Social Media
WeChat
H5 Production
O2O Campaign

Campaign WeChat H5 allows users to know more about the product and then apply for a sample to retrieve at retail stores

In order to enhance Hennessy’s brand recognition, we developed a compelling content series called “Tribute to the Legend” on WeChat. This column aimed to communicate the brand’s rich heritage and impeccable craftsmanship, establishing an emotional bond with the audience. To bring this vision to life, we partnered with local artists, enabling them to showcase their creative talents while highlighting the Hennessy legacy. The campaign garnered remarkable results, attracting a substantial influx of new followers to Hennessy’s official WeChat account, as well as generating significant page views and shares.

Campaign
Social Media
Artist Co-creation
Content Creation
WeChat

Chen Min

Deng Xiao

Liu Tong

Liu Yi

Hennessy Paradis

Yang Song

We collaborated with local installation artists to co-create the Hennessy legacy

As part of La Perla’s perfume launch campaign, we crafted a captivating story titled “Escape to the Memory.” This story was integrated into our content, e-commerce, and social media assets to generate buzz and drive engagement. The narrative followed a woman immersed in a beautiful garden, enveloped in the enchanting scent of La Perla’s “Once Upon a Garden” fragrance, set in a serene and idyllic summer backdrop. The accompanying video and photography assets from this production were strategically utilized across the brand’s social media channels, resulting in a significant boost in brand awareness.

Campaign
Social Media
Concept Creation
Video Production
WeChat

LA PERLA BEAUTY PEFUME COLLECTION -video

La Perla Campaign Video – Escape to the Memory

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LaPerlaBeauty La Perla Beauty Scene

La Perla Beauty

「Escape to the memory」Still shot

During 520, we partnered with influential couples on the Red platform to generate a series of engaging content aimed at boosting Not So Ape’s brand awareness. By carefully selecting three couples with large followings and aligning their shootings with our brand’s essence, we successfully resonated with our target audience. As a result, this campaign significantly increased our brand awareness among the desired demographic.

Digital Strategy
Red Strategy
KOL / KOC
Campaign
E-commerce

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Not So Ape KOL campaign content for 520

At Resonance, we employ a comprehensive digital strategy that encompasses various platforms to ensure continuous and meaningful engagement with Dubai Tourism’s audiences. Our approach combines the power of WeChat, Weibo, tourism verticals, Key Opinion Leaders (KOLs), and other digital channels.

Understanding the significant impact of Douyin videos on our target consumers, we adapt our brand videos to resonate specifically with Douyin users. We collaborate with influential Douyin KOLs to create compelling and relatable content that establishes a strong connection with our target audience on the platform. This approach allows us to effectively engage with the vibrant Douyin community and enhance brand awareness for Dubai Tourism.

Services Provided:

Campaigns
Digital
KOL
Social Media
Douyin

Burj Khalifa

Dubai Sunset

Food Tour

Hot Air Balloon Ride

Underwater Zoo

Resonance has forged a strong partnership with Dubai Tourism, showcasing the vibrant diversity of this Middle Eastern metropolis to the Chinese audience. Our goal is to engage a well-traveled audience by presenting a new story every day on social media.

On WeChat, we collaborate closely with Dubai Tourism to adapt their content strategies to align with Chinese cultural norms and celebrations. We leverage the numerous holidays celebrated both online and offline throughout the year in China to create interactive and engaging posts. Through these initiatives, we bring Dubai Tourism closer to their Chinese fans, fostering a deeper connection and enhancing brand loyalty.

Services Provided:

Campaigns
Digital
Social Media
WeChat

Chinese New Year

Children’s Day

Teacher’s Day

Dubai Ski

To generate awareness and attract young Chinese millennials to Paul Smith’s offline exhibition in Beijing as part of the #My Name is Paul Smith# campaign, Resonance implemented a multi-faceted digital strategy. We strategically utilized WeChat and Weibo ads to drive awareness and reach a broader audience. In addition, we collaborated with top Douyin KOLs to create engaging short videos that sparked social buzz and generated interest in the event on the popular Douyin platform.

Furthermore, Resonance orchestrated several O2O (online-to-offline) engagements to encourage visitors to create and share content about their offline experiences, thereby amplifying the social buzz surrounding Paul Smith. These activities not only increased visibility for the brand but also fostered active engagement from attendees, generating excitement and further extending the campaign’s reach across social media channels.

Services Provided:

Digital
KOL
Social Media
WeChat
Weibo
Douyin
Social Ads

PS KOL 1

PS KOL 2

PS KOL 3

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– Video Creation from Douyin KOLs to Drive Social Buzz –

– UGC at the Offline Exhibition –

During TOMS’ peak selling season in the summer, we aimed to capture the perfect summer vibe, generate compelling local content, and expand awareness for the brand. To achieve this, we partnered with three local influencers who specialized in fashion, couples, and travel.

Together, we created a series of joyful and vibrant video content that authentically represented TOMS’ brand identity. These videos served as the core assets of the campaign, allowing us to effectively showcase the new collection and highlight the latest arrivals, including the Disney x TOMS crossover collection. Through captivating storytelling in the videos, we successfully engaged the target audience and conveyed the essence of TOMS’ brand DNA.

Services Provided:

Digital
KOL
Social Media
WeChat
Weibo
Video Production

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Couple Looks with LiangYuan & Elvis

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Travel with HIYA Sonya

In honor of Brooks Brothers’ 200th Anniversary, our objective was to educate and captivate audiences by highlighting the brand’s rich legacy and demonstrating why netizens should choose Brooks Brothers.

To achieve this, we devised an innovative approach that not only attracted attention but also provided an engaging experience for followers. We developed an online virtual library using a WeChat mini program, inviting local followers to embark on an immersive journey through Brooks Brothers’ history and stories. This interactive platform allowed users to explore the brand’s heritage in a captivating and intriguing manner, ultimately deepening their understanding and appreciation for Brooks Brothers.

Services Provided:

Campaigns
Digital
KOL
Social Media
WeChat Mini Program
Weibo
Social Ads

Brooks Brothers Virtual Store

200th Anniversary VR Museum

During Brooks Brothers’ 200th anniversary, the brand sought to establish a stronger connection with its Chinese audience by infusing local flavor into its daily content. Rather than launching a large-scale campaign, the focus was on adding a touch of authenticity and intimacy to the brand’s storytelling.

To support this initiative, Resonance identified and conducted interviews with several influential pioneers in their respective industries. These individuals embodied the spirit of Brooks Brothers and shared their personal stories, aspirations, and interpretations of what it means to be a refined gentleman in modern times. This approach allowed us to create cost-effective, locally relevant content that showcased the Brooks Brothers narrative from a fresh and intimate perspective, fostering a stronger bond with the Chinese audience.

Services Provided:

Digital
KOL
Social Media
WeChat
Weibo
Video Shooting

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KOL Support from Aspirational Leaders

Prada faced a challenge when it came to generating social buzz for its Plaza66 flagship store, as the brand’s official social channels were limited to posting traditional and formal press release content. To overcome this hurdle, Resonance devised a strategic approach.

While adhering to the brand guidelines and sharing the press release content on Prada’s official accounts, we collaborated with China’s top fashion Key Opinion Leader (KOL), Gogoboi, to cover the event through live streams on two of China’s most popular platforms: Inke and Yizhibo.

Gogoboi’s live stream involved a store tour and celebrity interviews, delivered in a casual and humorous manner. This approach not only fostered high social engagement but also sparked conversations and generated a buzz surrounding the event. By leveraging the influence of Gogoboi and the live stream platforms, we successfully created a lively and engaging experience for the audience.

Services Provided: