In our efforts to enhance awareness and drive purchases for Givenchy’s Le Rouge lipstick, we devised a multi-faceted campaign strategy. We created three compelling videos featuring Key Opinion Leaders (KOLs) who embarked on a journey to rediscover their uniquely beautiful selves. These videos were complemented by a simple yet engaging interactive H5 mini-game.
The videos followed the KOLs as they explored the enchanting locations of Sanya, each connected by a red couture Givenchy ribbon. These locations symbolized Givenchy’s key products, including Prisme Libre, Le Rouge lipstick, and L’intemporel blossom compact cream. By incorporating these iconic products into the storyline, we established a strong connection between the brand and the pursuit of beauty.
To further engage netizens, we developed an interactive H5 mini-game. Participants who played the game had the opportunity to win a Le Rouge lipstick, creating an incentive for active participation and fostering a sense of excitement and anticipation.
This comprehensive campaign approach allowed us to captivate the target audience through visually compelling videos, immersive storytelling, and an interactive H5 experience. By showcasing the journey of self-discovery and the connection to Givenchy’s key products, we effectively generated interest and enthusiasm among netizens.
Ultimately, our campaign aimed to increase awareness and drive purchase intent for Givenchy’s Le Rouge lipstick. Through the combined power of engaging videos, an interactive H5 mini-game, and the allure of winning a coveted product, we successfully created a memorable and impactful brand experience that resonated with the audience, reinforcing Givenchy’s position as a leader in the beauty industry.
