During 520, we partnered with influential couples on the Red platform to generate a series of engaging content aimed at boosting Not So Ape's brand awareness. By carefully selecting three couples with large followings and aligning their shootings with our brand's essence, we successfully resonated with our target audience. As a result, this campaign significantly increased our brand awareness among the desired demographic. Digital Strategy Red Strategy KOL / KOC Campaign E-commerce Not So Ape KOL campaign content for 520
As part of La Perla's perfume launch campaign, we crafted a captivating story titled "Escape to the Memory." This story was integrated into our content, e-commerce, and social media assets to generate buzz and drive engagement. The narrative followed a woman immersed in a beautiful garden, enveloped in the enchanting scent of La Perla's "Once Upon a Garden" fragrance, set in a serene and idyllic summer backdrop. The accompanying video and photography assets from this production were strategically utilized across the brand's social media channels, resulting in a significant boost in brand awareness. Campaign Social Media Concept Creation Video Production ...
In order to enhance Hennessy's brand recognition, we developed a compelling content series called "Tribute to the Legend" on WeChat. This column aimed to communicate the brand's rich heritage and impeccable craftsmanship, establishing an emotional bond with the audience. To bring this vision to life, we partnered with local artists, enabling them to showcase their creative talents while highlighting the Hennessy legacy. The campaign garnered remarkable results, attracting a substantial influx of new followers to Hennessy's official WeChat account, as well as generating significant page views and shares. Campaign Social Media Artist Co-creation Content Creation WeChat We collaborated with local ...
To promote Givenchy's Prisme Libre skin-caring glow foundation, we designed an interactive sampling application called H5. This innovative platform was specifically developed to educate users about the new product and encourage them to experience it firsthand. Upon successful sample application, the H5 application generates a unique verification QR code, which users can conveniently scan at participating offline stores to receive their sample. This seamless process not only increases user engagement but also facilitates a direct connection between the audience and the product, enhancing the overall sampling experience. Digital Strategy Social Media WeChat H5 Production O2O Campaign Campaign WeChat H5 allows ...
Resonance collaborated with Not So Ape to showcase their unique fusion of Japanese street trends and street culture. We crafted a captivating short video that featured young individuals expressing their ideas in various lifestyle settings, all while highlighting Not So Ape's exceptional products. These carefully produced assets have been strategically utilized across multiple social platforms, resulting in a substantial increase in brand awareness. By effectively leveraging the power of visual storytelling, we successfully captured the attention of the target audience and conveyed the essence of Not So Ape's brand identity. The wide utilization of these assets across different social platforms ...
To amplify brand awareness for Gant, we devised an engaging strategy centered around an interactive H5 experience that coincided with the 520 occasion. This unique H5 allowed Gant's followers to participate in sharing love and affection. By accessing the H5, followers were given the opportunity to handpick flowers from a virtual garden of love, enabling them to curate a personalized and distinctive bouquet. These bouquets could then be sent to others, serving as a gesture of encouragement for recipients to create their own bouquet and pass it forward. In addition to the H5 experience, we partnered with top Key Opinion ...
In our efforts to promote Victorinox's annual campaign, which honors the virtues of traditional Chinese culture, we developed a compelling series of key visual shootings (KV) and an engaging animation video. These creative assets were designed to embody the campaign's theme, "The spirit of luck always by your side." By producing these visually stunning materials, we not only facilitated a strong brand presence for Victorinox in the Chinese market but also created valuable brand assets. These assets have been transformed into tangible products that consumers can collect or gift to their loved ones, further solidifying the campaign's impact. Furthermore, the ...
Gant FW 21 campaign video showcasing the "Future of American Sportswear" To amplify brand awareness for Gant, we devised an engaging strategy centered around an interactive H5 experience that coincided with the 520 occasion. This unique H5 allowed Gant's followers to participate in sharing love and affection. By accessing the H5, followers were given the opportunity to handpick flowers from a virtual garden of love, enabling them to curate a personalized and distinctive bouquet. These bouquets could then be sent to others, serving as a gesture of encouragement for recipients to create their own bouquet and pass it forward. In ...
In celebration of its 85th anniversary, Istituto Marangoni initiated a strategic campaign aimed at leveraging the popular "exam" topic during the Gaokao period to drive an increase in course sign-ups during the student recruitment season. To achieve this, we developed an interactive H5 experience with an exam-themed concept, captivating the attention of the target audience. To amplify the campaign's reach, we collaborated with local media outlets and Key Opinion Leaders (KOLs) to release engaging content on Weibo and WeChat. By strategically tapping into these influential platforms, we were able to effectively disseminate the campaign message and generate interest among the ...
Each year, Istituto Marangoni organizes a highly anticipated fashion show event, providing students with a platform to showcase their talent and skills to a live audience. To elevate the event's impact, we presented a comprehensive campaign concept centered around a futuristic fashion show theme. At the heart of this campaign is an interactive H5 experience, which offers users the opportunity to create looks that align with the event's futuristic theme. Additionally, the H5 allows users to livestream the fashion show, immersing them in the excitement and creativity of the event. To further enhance engagement, we incorporated a fashion show look ...
WeChat H5 allows users to try featured products virtually, and purchase directly. Givenchy took strategic steps to boost brand awareness and drive sales for Travel Retail in China, while simultaneously building and enhancing customer loyalty with CDF. To achieve these objectives, Givenchy organized a high-profile celebrity PR event in Sanya CDF. The event featured popular celebrity Cheng Xiao and resulted in the production of four video assets and over 30 meticulously retouched images. To further engage attendees, an interactive on-site H5 game was developed, increasing interaction and fostering a memorable experience. Through this comprehensive approach, Givenchy generated a substantial number ...
Byredo Blanche WeChat Design Byredo Blanche Content Optimization To commemorate Chinese Valentine's Day, Byredo introduced its limited edition iconic scent, Blanche. In collaboration with Resonance, we developed compelling assets for Blanche, with a key emphasis on self-love. To enhance the visual appeal and engagement on the WeChat platform, we incorporated creative SVG elements into the content, creating an immersive and captivating experience for consumers. To maximize visibility and generate interest, we strategically invested in ads on the WeChat platform. This included leveraging WeChat Moment Ads, Banner Ads, and a WeChat Pop-Up Store. Through these channels, we were able to effectively ...
Lacoste Douyin sing-a-long challenge Lacoste Douyin dance challenge Resonance collaborated with 12 influential Key Opinion Leaders (KOLs) from Douyin and Red to co-create an immersive experience around the Lacoste x Peanuts collection. Our aim was to generate excitement and raise awareness for this collaboration. To achieve this, we engaged the KOLs to develop entertaining and engaging content that encompassed various forms of creative expression, such as songs and dances. This diverse range of content not only captured the attention of the audience but also aligned with the fun and vibrant spirit of the Lacoste x Peanuts collection. Through strategic promotion ...
Byredo's new makeup line embraced an artistic approach to establish its unique brand personality. To visually captivate the audience and create engaging content, we crafted stunning SVG assets that showcased the beauty and creativity of the products. To maximize the campaign's reach, we strategically utilized WeChat Moment ads and banner ads. These platforms allowed us to effectively target and engage the desired audience, generating awareness and interest in Byredo's makeup line. To drive sales and create a seamless shopping experience, we developed a WeChat Pop-Up Store. This virtual store provided a convenient and interactive platform for users to explore and ...
To create a significant impact for the new collection launch of the Young Rose Campaign, we employed a strategic approach by enhancing the visual assets and optimizing content layout using creative SVG elements on WeChat. To increase brand awareness and visibility, we allocated resources to invest in paid social media advertisements, prominently featuring our carefully crafted creative assets. These ads were strategically targeted to reach the desired audience and generate interest and engagement surrounding the new collection. In addition to the paid social media ads, we launched a RED campaign, leveraging the popular platform to further amplify awareness and create ...
In order to introduce the concept of Versace Greca to Chinese audiences and showcase the Versace FW21 collection, we developed an innovative approach by creating a WeChat augmented reality (AR) maze. This interactive experience aimed to captivate and engage local audiences. The AR maze was designed to mimic the iconic Versace Greca pattern, providing participants with a visually striking and immersive gaming experience. By navigating through the maze, users were able to explore and interact with the Versace Greca design in a playful and engaging manner. To incentivize participation, we offered participants who successfully completed the 3D AR maze game ...
Resonance partnered with Versace brand ambassador Betty Wu to magnify the brand's 520 message of love and generate excitement on social media platforms. Collaborating with various influential Red KOLs, we orchestrated a photoshoot where they showcased themselves wearing Versace's collection. Our role extended beyond the photoshoot, as we managed the dissemination of Versace's 520 key messages across the platform. Our objective was to create awareness, spark interest, and motivate netizens to make purchases. Through this collaboration, we successfully harnessed the reach and influence of Betty Wu, a Versace brand ambassador, to amplify the brand's message of love during the 520 ...
To enhance convenience and accessibility for customers, we developed an H5 Art021 tasting reservation system. This H5 experience not only facilitated reservations but also played a crucial role in recruiting new followers to the Hennessy rare cognac WeChat Official Account (OA) and elevating the overall customer experience. The H5 layout design was intentionally kept simple and clear, ensuring ease of navigation for the audience. By streamlining the reservation process and providing a user-friendly interface, we enhanced the convenience and satisfaction of customers. Furthermore, the H5 experience served as a valuable tool for recruiting new followers to the Hennessy rare cognac ...
In our pursuit of increasing customer loyalty and satisfaction, we developed a sophisticated WeChat mini program that offered an exclusive registration system and ownership certificates for a limited edition product. This initiative was designed to provide a seamless and premium customer experience. By leveraging the WeChat platform, we ensured that all customers could easily access and navigate the mini program system. This user-friendly interface facilitated a smooth customer journey, allowing them to register for the limited edition product with ease. Additionally, the mini program offered a unique feature of generating ownership certificates, enhancing the exclusivity and value of the limited ...
To support the launch of GCDS' Tmall flag store and drive awareness and online store traffic during the upcoming Double Eleven shopping festival, we implemented a comprehensive social media advertising strategy. The goal was to increase the brand's visibility and attract more traffic to its e-commerce platforms. Through programmatic ad buying, we strategically targeted and delivered ads across relevant platforms to reach the desired audience. By leveraging programmatic technology, we maximized the efficiency and effectiveness of the advertising campaign. We also utilized WeChat banner ads, taking advantage of the platform's extensive user base and engaging ad formats to capture attention ...
To create an immersive brand experience and drive offline traffic, we successfully launched a captivating Versace pop-up store in Shanghai Plaza 66. In order to streamline the reservation process and enhance convenience for customers, we developed a WeChat Mini Program online reservation system specifically for this offline event. Additionally, we collaborated with 44 influential Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) across various interest categories. These individuals played a pivotal role in generating user-generated content (UGC) on the Red platform, sparking excitement and creating a buzz on social media. By leveraging their influence and reach, we successfully amplified ...
In order to promote the Versace Chinese Valentine's Day capsule collection, we created an engaging WeChat experience that incorporated gamification. This interactive campaign allowed audiences to create their own personalized Chinese Valentine's Day music album and share it with their loved ones. By developing this gamified WeChat experience, we successfully attracted new members to engage with the Versace brand and participate in the campaign. The interactive nature of the experience fostered a sense of excitement and encouraged active participation, further enhancing brand engagement. Additionally, through the Versace WeChat mini program, we were able to capture valuable data from participants. This ...
Lanvin entrusted Resonance with the responsibility of finding relevant Key Opinion Leaders (KOLs) to attend and amplify their 130 exhibition opening across various channels. Leveraging our existing relationships, we invited numerous influential Weibo and Red KOLs to participate in the exhibition opening event. These KOLs shared their attendance and experience with their followers, encouraging them to join and visit the exhibition. Their posts served as a catalyst for generating interest and driving attendance from their respective fan bases. To further maximize exposure, we employed multiple media channels to report on the event news, ensuring widespread coverage on Weibo. By strategically ...
As Slowear prepared to enter the Chinese market, we recognized the importance of establishing brand awareness and credibility. To achieve this, we proposed a strategy centered around collaborating with key fashion, lifestyle, and travel influencers to generate buzz and create awareness. Leveraging the opportunity presented by Milan Fashion Week, we extended invitations to three top-tier influencers, inviting them to visit Slowear's flagship store in Milan and the factory in Venice. During their visit, these influencers experienced the brand firsthand and shared their immersive brand journey and story through their social media platforms. Their posts not only showcased the unique Slowear ...
Pronovias partnered with Resonance to implement a comprehensive strategy aimed at increasing brand awareness, customer inquiries, and driving traffic to the Pronovias offline boutique in Shanghai's Plaza66 during love holiday occasions. To capture the essence of the Pronovias experience, we curated a gifting campaign specifically for Chinese Valentine's Day. The campaign centered around encouraging audiences to gift their beloved ones the memorable Pronovias dress fitting experience. This unique and thoughtful gift idea resonated with the target audience, generating excitement and interest. To amplify the campaign's message, we collaborated with bridal-related media outlets and Key Opinion Leaders (KOLs). They shared the ...
In our efforts to enhance awareness and drive purchases for Givenchy's Le Rouge lipstick, we devised a multi-faceted campaign strategy. We created three compelling videos featuring Key Opinion Leaders (KOLs) who embarked on a journey to rediscover their uniquely beautiful selves. These videos were complemented by a simple yet engaging interactive H5 mini-game. The videos followed the KOLs as they explored the enchanting locations of Sanya, each connected by a red couture Givenchy ribbon. These locations symbolized Givenchy's key products, including Prisme Libre, Le Rouge lipstick, and L'intemporel blossom compact cream. By incorporating these iconic products into the storyline, we ...
To emphasize the wide range of color choices available beyond the classic red case of the Swiss Army Knife (SAK), Victorinox launched a personalization service for end consumers. However, showcasing individually customized products in real-time posed a challenge for both the Tmall platform and offline stores. To address this, Resonance devised an evergreen WeChat mini program that enabled consumers to experience the SAK personalization service virtually before making a purchase. This mini program served as a digital platform where users could explore and personalize their own SAK. By leveraging the WeChat mini program, we provided consumers with an interactive and ...
For La Perla, we sought to capture the essence of Chinese Valentine's Day romance through a curated series of photographs and a unique collaboration with illustrator 龙荻 (Long Di). Together, we crafted a bespoke gift box, specially designed for our Chinese clientele. The compelling photographs combined with vibrant illustrations encapsulate the spirit of the contemporary Chinese woman - confident, dynamic, and positively celebrating body image with La Perla.Services Provided: Digital Social Media WeChat Campaign Photo Shooting
In anticipation of Valentine's Day, Gucci unveiled a limited-edition Dionysis Bag. The aim was to weave an enchanting narrative showcasing the design's inspiration and expressing a powerful love message to boost sales. Capitalizing on illustrative art, we produced a sequence of engaging motion graphic videos that encapsulated the romantic saga of Dionysis. The viewers were ushered into a captivating journey, exploring the enchanting realms of "protection of love" and the "unyielding pursuit of love". Integrated within a WeChat post, these videos directed audiences seamlessly towards a WeChat mini-program, enabling them to purchase effortlessly. The vivid portrayal of love themes, through ...
Building upon Tiffany's exclusive mooncake gift box theme for the Chinese Mid-Autumn Festival, we at Resonance devised an interactive game showcasing a playful bunny leaping across clouds. Throughout the game, the bunny unraveled various Tiffany products and festive gifts, concluding with a personalized greeting card players could share with their loved ones. A dynamic ranking system sparked a dose of friendly competition, fostering increased sharing across social networks.Services Provided: Digital Social Media WeChat H5 Campaign
To infuse Italian luxury brand Canali with an essence of Chinese art for Chinese Valentine's Day, Resonance joined forces with renowned paper artist, 刘通 Liu Tong. We commissioned him to craft a paper artwork inspired by the traditional Qi Xi fairy tale - a poignant tale of the emperor's daughter and the orphaned ox herder who rendezvous once a year over a bridge of flying magpies. This innovative artistic approach allowed us to showcase Canali's latest collection to our discerning male luxury netizens, striking a chord through an original, creative lens.Services Provided: Digital Social Media WeChat Campaign Photoshoot
To resonate with China's netizens during the Chinese New Year, Victorinox introduced a special edition collection inspired by four Ancient Chinese constellations. This marked the first occasion for Victorinox embracing a Chinese cultural aesthetic. Resonance spearheaded the promotion of this unique collection across WeChat and Weibo, earning a wave of positive accolades from China's netizens. Further, we developed an animated video set in a Chinese cultural setting, vividly showcasing each product from the new collection. Crafted for easy consumption and sharing, the video swiftly caught traction. It led to a surge in demand, with each product, as well as collector's ...
Massimo Dutti entrusted Resonance with the responsibility of amplifying brand recognition among a niche audience on Weibo, all while embodying the distinctive Massimo Dutti Lifestyle & Philosophy. Our strategy involved engaging a range of fashion, lifestyle, art, and travel Key Opinion Leaders (KOLs) who embodied the Dutti style. We shared striking images featuring Dutti products on Weibo, designed to pique follower interest and incentivize purchase. Over the course of 7 months, we partnered with 14 KOLs, generating a staggering 6.8 million social impressions and 13.8 thousand social engagements. This successful collaboration served to significantly bolster Massimo Dutti's brand awareness and ...
Spotting a synergy between the audience profiles of Star Alliance and Tesla, we devised a collaborative promotional campaign. This campaign showcased the harmonious union of the Star Alliance Circle travel program and Tesla’s High-Value International Travel (HVIT) program, illustrating the seamless transition from sky to ground travel for the ultimate travel experience. Resonance developed an interactive H5 minisite, a user-friendly platform for netizens to comprehend the benefits of Star Alliance and Tesla in the context of Circle Pacific travel scenarios, and purchase a Circle Pacific travel package. This not only raised awareness for the package but also gathered valuable data ...
Resonance was commissioned to enhance social media recognition for Bose's newly launched Revolve Speaker. To accomplish this, we partnered with three renowned musician celebrities, crafting social content that echoed with Bose's target audience while showcasing the unique features of the Revolve Speaker. The content encompassed interviews with these popular Universal Music Group artists, offering glimpses into their musical insights, and candid moments of leisure—all enhanced by the distinctive 360-degree design of the Revolve Speaker. This strategy served to highlight the product's features while creating a genuine connection with the audience. Services Provided: Digital Social Media WeChat Video Campaign
In January 2019, Lanvin appointed Bruno Sialelli as their new creative director. To elevate brand awareness and generate social buzz for the FW19 Fashion Show—Sialelli's debut—we adopted a multi-faceted approach. We produced an interview vlog featuring Sialelli, showcasing his design inspirations and providing a teaser of the new collection. Simultaneously, we organized a fashion show livestream on WeChat, supplementing it with media moment ads to reach a broader potential audience. This interactive H5 platform also facilitated easy access to additional fashion-related information. Our livestream attracted 55,562 viewers. Over the course of the approximately 10-day fashion show period, we successfully garnered ...
In 2019, Tiffany unveiled WeChat mini-program pop-up stores to market special edition products for the 520 and Chinese Valentine's Day holidays. We monitored our followers' behavior and purchase journey within the WeChat mini-program. Leveraging Social CRM, data analysis, and segmentation, we retargeted interested followers, significantly enhancing their propensity to purchase. This data-driven approach substantially contributed to an increase in sales.Services Provided: Digital Social Media WeChat Mini Program E-commerce Social Ad Buy Social CRM
We integrated youth culture and popular Chinese internet language with Victorinox's unique design to boost engagement among younger audiences on Weibo and WeChat. By creating engaging animated stickers, we managed to further close the gap between Victorinox and the younger demographic. To rejuvenate this 116-year-old brand, Resonance also produced key visuals for each product in the collection, overseeing concept, art direction, and production. We linked the creative assets from the new collection with an H5 mini site, accessible via Weibo and WeChat, where netizens could cast votes for their favorite items. Additionally, we showcased the new assets in banner ads ...
Faced with recent controversies in the luxury industry, Canali made a last-minute decision to refrain from launching their global assets locally for their limited-edition Chinese New Year (CNY) collection in China. Resonance was then entrusted with the task of creating local assets swiftly and relevantly. Initially, we employed traditional CNY themes to craft two stop-motion videos. These videos not only showcased the new collection but also conveyed a lively CNY greeting. Following this, we developed three additional stop-motion videos to further spotlight three new looks along with an array of mix-and-match lifestyle accessories from the fresh collection. This approach ensured ...
To celebrate Chinese Valentine's Day, Michael Kors launched a graffiti series. To ignite interest, we conceptualized and crafted a WeChat mini-program, incorporating a vibrant graffiti game that used visual elements from the series. The game featured post-90s MK celebrities - Wu Lei and Song Zu Er - clad in MK's graffiti patterns, effectively bridging the brand with the millennial demographic. Additionally, we encouraged our audience to channel their creativity into redesigning their own photos and sharing them on an online picture wall. This strategy not only generated user-generated content (UGC) on the official WeChat account but also drove increased traffic ...
Capitalizing on the thriving athleisure trend in China, OYSHO sought fresh, locally relevant assets for their fitness line. We responded by creating a video starring Liang Yuan, a local fitness influencer, adorned in OYSHO's latest workout collection. In the video, Liang Yuan demonstrated her workout routines, inspiring the audience with a series of articles outlining her preferred workout practices. She explained effective exercises, each time showcasing a different OYSHO athleisure look. The content was disseminated across OYSHO's Weibo and WeChat channels, as well as Liang Yuan's extensive Weibo following of 700k, generating significant awareness for Oysho's new sports line in ...
Oysho faced an ecommerce challenge: how could they boost sales of their less popular products on Tmall? In response to this, Resonance collaborated with renowned artist Haochen Zhang to create vibrant and engaging imagery for Oysho’s products. This approach aimed to capture the attention of our key demographic, Chinese women, and drive traffic to Tmall. We amplified the newly minted creative assets to Haochen Zhang's substantial fan base of 4.2 million, and also showcased them on Oysho's Weibo and WeChat social platforms. The outcome? A staggering 400% surge in traffic to OYSHO's Tmall page, along with a marked increase in ...
To generate social excitement around Dorco's five-blade shaver, we strategically partnered with 12 Key Opinion Leaders (KOLs) across Douyin, Red, and Weibo from various relevant categories. Each KOL leveraged their unique style to showcase the shaver in diverse scenarios. This collaborative effort led to considerable engagement and reach. Within a week, we clocked over 2.9 million impressions and 25K interactions across the various social platforms, effectively raising the product's visibility and appeal.Services Provided: Digital KOL Social Media Weibo Red Douyin
To commemorate the 75th anniversary of the IWC Portuguese Collections, we designed and implemented an online watch-making class via a WeChat H5 mini site. This interactive platform allowed watch enthusiasts to delve into the intricacies of the calibre that drives these exquisite timepieces. By transitioning a traditionally offline class to an online format, we enabled a broader audience to experience the delicate process of disassembling and reassembling the Portugieser watches. This innovative approach effectively engaged the audience while highlighting the brand's craftsmanship. Services Provided: Digital Social Media WeChat Mini Site H5 Campaign
As the COVID-19 pandemic rapidly spread worldwide in early 2020, Victorinox noticed an unexpected growth in their cutlery series due to increased home quarantine and social distancing practices. Given their historic focus on Swiss Army Knives, they were short on visual assets for kitchen cutlery. We promptly stepped in to address this gap, creating product videos and images specifically tailored for the Chinese audience to keep pace with the burgeoning demand on e-commerce platforms. Services Provided: Digital Video Production Key Visual Production E-Commerce KOL
Watches & Wonder, a prestigious international watch industry trade show, was traditionally an offline event held in Hong Kong. We expanded its reach by creating a WeChat mini-site, engaging a broader audience. Our design allowed visitors to seamlessly navigate the site, exploring major Watches & Wonder events, and absorbing knowledge on an array of luxury watches from around the world. Content ranged from CEO interviews and watch quizzes to insightful articles delving into watch innovations, historical contexts, and future trends. Users could locate their preferred brands, scan QR codes for additional information, and save their searches for potential purchases. The ...
IWC Pilot's Watch launched a limited-edition timepiece in collaboration with Le Petite Prince. To amplify this release and coincide with the Beijing premiere of the Le Petite Prince movie, we developed a WeChat H5 mini-site dedicated to the Le Petite Prince Pilot's Watch. This interactive platform invited users to virtually explore different planets, encounter new characters, and embark on an engaging journey mirroring the narrative of Le Petite Prince. Services Provided: Digital Social Media WeChat Mini Site H5 Campaign
RED is the preferred platform for Chinese netizens seeking advice on cosmetic purchases. To enhance visibility and attract new audiences on RED, Resonance launched Hourglasses official brand channel. We managed brand content and executed a continuous product seeding campaign with prominent RED KOLs, effectively promoting Hourglass's latest product releases. Services Provided: Digital Social Media Red KOL Campaign E-Commerce Red KOL & Artist Seeding
To connect with Canali’s core target audience throughout the year, Resonance collaborated with a series of sophisticated Chinese KOLs who authentically live the life of a "modern gentleman". Each KOL was selected based on their background and how well they could represent the Canali brand; covering the fashion, lifestyle, travel, and sports industries. Through this series of interviews, paired with tactical media buys on WeChat, we helped localize Canali’s brand image and significantly increase its WeChat fan base.Services Provided: Digital Social Media WeChat Video Campaign
To highlight TOMS' key products for the Double 11 promotion, we partnered with top influencers on the RED platform. We chose KOLs from a variety of niches to maximize awareness and educate netizens about the versatile uses of the brand. Each KOL showcased TOMS' main products and brand values from a unique perspective, demonstrating the multifaceted characteristics of both the footwear and the brand. Within just one week, we facilitated over 433,000 discussions about TOMS on RED.Services Provided: Digital Social Media Red KOL Campaign E-Commerce 433k discussions generated in one week from RED KOL seeding campaign
Calvin Klein sought an engaging approach to connect with Chinese audiences during Chinese Valentine's Day. To this end, Resonance developed a social commerce WeChat mini-program that linked Calvin Klein's products with the romantic holiday. This platform enabled followers to present a completely personalized pair of underwear as a gift – including the style, color, size, and special text on the product itself. This feature allowed netizens to create a memorable present for the romantic occasion. Additionally, Resonance created a short promotional video for the campaign, which was showcased on WeChat Moments and integrated into the WeChat mini-program.Services Provided: Digital Social ...
With Star Alliance's extensive network of 26 airlines, our objective was to increase awareness of their offerings in China. To achieve this, Resonance produced a series of online videos highlighting the unique comforts provided by each carrier and the thrill of visiting various global destinations. To amplify the campaign's reach, we executed an extensive online media push, directing traffic towards a CRM-enabled WeChat Mini Program specifically designed for frequent flyers. This allowed us to gather valuable data on traveler preferences, enabling us to optimize targeting and continuously enhance return on investment (ROI). By combining engaging video content with data-driven insights, ...
Tiffany's T collection aims to captivate fashion-forward millennials. To effectively engage and resonate with younger audiences on social media, we implemented a strategic approach. Collaborating with four Tiffany celebrities, we created lively and dynamic short videos specifically optimized for mobile phones. We launched four waves of WeChat Moments Ads, each featuring one celebrity in a short video that encapsulated the essence and attitude of the "T" collection. This approach allowed us to connect with the target audience and showcase the collection's appeal in a visually compelling manner. Services Provided: Digital Social Media WeChat Video Campaign
To differentiate Tiffany from other brands during China's local love holiday and truly "own love," we crafted a unique celebration for 5.20 (which phonetically resembles "I love you" in Chinese). We developed an interactive H5 mini-site that depicted a journey of love. By holding their screens together, lovers could interactively watch this love journey unfold across both devices. A showcase of holiday products was displayed at the journey's end, fostering a gifting culture. Services Provided: Digital Social Media WeChat H5 Mini-Site Campaign Augmented Reality JTNDdmlkZW8lMjBzdHlsZSUzRCUyMndpZHRoJTNBJTIwMTAwJTI1JTNCaGVpZ2h0JTNBJTIwYXV0byUyMiUyMCUyMHdpZHRoJTNEJTIyNDAwJTIyJTIwaGVpZ2h0JTNEJTIyMzIwJTIyJTIwcHJlbG9hZCUyMGF1dG9wbGF5JTIwbG9vcCUyMG11dGVkJTNFJTNDc291cmNlJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZyZXNvbmFuY2VkaWdpdGFsLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjAyJTJGNTIwY2FtcGFpZ24ubXA0JTIyJTIwdHlwZSUzRCUyMnZpZGVvJTJGbXA0JTIyJTNFJTNDJTJGdmlkZW8lM0U=JTNDdmlkZW8lMjBzdHlsZSUzRCUyMndpZHRoJTNBJTIwMTAwJTI1JTNCaGVpZ2h0JTNBJTIwYXV0byUyMiUyMCUyMHdpZHRoJTNEJTIyNDAwJTIyJTIwaGVpZ2h0JTNEJTIyMzUwJTIyJTIwcHJlbG9hZCUyMGF1dG9wbGF5JTIwbG9vcCUyMG11dGVkJTNFJTNDc291cmNlJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZyZXNvbmFuY2VkaWdpdGFsLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjAyJTJGNTIwX0FSLm1wNCUyMiUyMHR5cGUlM0QlMjJ2aWRlbyUyRm1wNCUyMiUzRSUzQyUyRnZpZGVvJTNF
In celebration of the 2018 Chinese Valentine's Day, we showcased the heartwarming love story of celebrity couple Du Jiang and Huo Si Yan in a poignant video titled "Believe in Love." Resonance oversaw the entire process, including the concept development, creative direction, scriptwriting, director selection, production house coordination, and video production. We leveraged WeChat's native advertising platform to connect with our target audience, ensuring that Tiffany would truly "own love" during Qixi, the popular local lovers' holiday. Additionally, Resonance managed Tiffany's digital ecosystem, amplifying the campaign's reach across various platforms such as Weibo, WeChat, Red, as well as collaborating with ...
To strengthen Pull & Bear's online presence and engage with the rising-star digital influencers, we established an influencer community. This community consisted of micro KOLs who were given periodic "missions" to create fresh content in exchange for various rewards. These influencers then produced high-quality content, which was shared with their followers. The best assets were selected to be featured on Pull & Bear's official social media platforms, including WeChat, Weibo, Tmall, and JD. This content was paired with outfit pricing and other relevant information. By leveraging this influencer community, Pull & Bear gained a consistent stream of localized, high-quality content ...
To solidify Tiffany's association with the concept of "love," we needed an approach that aligned with the brand's essence while resonating with modern Chinese women. Our idea centered around the notion of "choose love," emphasizing love as an empowering choice rather than a passive event. With this concept in mind, we developed a campaign featuring celebrity Mark Chao that explored different facets of love, such as romance, patience, and empathy. Resonance took charge of the entire campaign process, starting from crafting the script and scouting shooting locations, to recruiting a director and production house for creating the primary video asset ...
At Resonance, we employ a comprehensive digital strategy that encompasses various platforms to ensure continuous and meaningful engagement with Dubai Tourism's audiences. Our approach combines the power of WeChat, Weibo, tourism verticals, Key Opinion Leaders (KOLs), and other digital channels. Understanding the significant impact of Douyin videos on our target consumers, we adapt our brand videos to resonate specifically with Douyin users. We collaborate with influential Douyin KOLs to create compelling and relatable content that establishes a strong connection with our target audience on the platform. This approach allows us to effectively engage with the vibrant Douyin community and enhance ...
Resonance has forged a strong partnership with Dubai Tourism, showcasing the vibrant diversity of this Middle Eastern metropolis to the Chinese audience. Our goal is to engage a well-traveled audience by presenting a new story every day on social media. On WeChat, we collaborate closely with Dubai Tourism to adapt their content strategies to align with Chinese cultural norms and celebrations. We leverage the numerous holidays celebrated both online and offline throughout the year in China to create interactive and engaging posts. Through these initiatives, we bring Dubai Tourism closer to their Chinese fans, fostering a deeper connection and enhancing ...
During TOMS' peak selling season in the summer, we aimed to capture the perfect summer vibe, generate compelling local content, and expand awareness for the brand. To achieve this, we partnered with three local influencers who specialized in fashion, couples, and travel. Together, we created a series of joyful and vibrant video content that authentically represented TOMS' brand identity. These videos served as the core assets of the campaign, allowing us to effectively showcase the new collection and highlight the latest arrivals, including the Disney x TOMS crossover collection. Through captivating storytelling in the videos, we successfully engaged the target ...
To generate awareness and attract young Chinese millennials to Paul Smith's offline exhibition in Beijing as part of the #My Name is Paul Smith# campaign, Resonance implemented a multi-faceted digital strategy. We strategically utilized WeChat and Weibo ads to drive awareness and reach a broader audience. In addition, we collaborated with top Douyin KOLs to create engaging short videos that sparked social buzz and generated interest in the event on the popular Douyin platform. Furthermore, Resonance orchestrated several O2O (online-to-offline) engagements to encourage visitors to create and share content about their offline experiences, thereby amplifying the social buzz surrounding Paul ...
During Brooks Brothers' 200th anniversary, the brand sought to establish a stronger connection with its Chinese audience by infusing local flavor into its daily content. Rather than launching a large-scale campaign, the focus was on adding a touch of authenticity and intimacy to the brand's storytelling. To support this initiative, Resonance identified and conducted interviews with several influential pioneers in their respective industries. These individuals embodied the spirit of Brooks Brothers and shared their personal stories, aspirations, and interpretations of what it means to be a refined gentleman in modern times. This approach allowed us to create cost-effective, locally relevant ...
In honor of Brooks Brothers' 200th Anniversary, our objective was to educate and captivate audiences by highlighting the brand's rich legacy and demonstrating why netizens should choose Brooks Brothers. To achieve this, we devised an innovative approach that not only attracted attention but also provided an engaging experience for followers. We developed an online virtual library using a WeChat mini program, inviting local followers to embark on an immersive journey through Brooks Brothers' history and stories. This interactive platform allowed users to explore the brand's heritage in a captivating and intriguing manner, ultimately deepening their understanding and appreciation for Brooks ...
Prada faced a challenge when it came to generating social buzz for its Plaza66 flagship store, as the brand's official social channels were limited to posting traditional and formal press release content. To overcome this hurdle, Resonance devised a strategic approach. While adhering to the brand guidelines and sharing the press release content on Prada's official accounts, we collaborated with China's top fashion Key Opinion Leader (KOL), Gogoboi, to cover the event through live streams on two of China's most popular platforms: Inke and Yizhibo. Gogoboi's live stream involved a store tour and celebrity interviews, delivered in a casual and ...