Category Social Media

Lanvin entrusted Resonance with the responsibility of finding relevant Key Opinion Leaders (KOLs) to attend and amplify their 130 exhibition opening across various channels. Leveraging our existing relationships, we invited numerous influential Weibo and Red KOLs to participate in the exhibition opening event.

These KOLs shared their attendance and experience with their followers, encouraging them to join and visit the exhibition. Their posts served as a catalyst for generating interest and driving attendance from their respective fan bases.

To further maximize exposure, we employed multiple media channels to report on the event news, ensuring widespread coverage on Weibo. By strategically leveraging the reach and influence of 10 KOLs and 10 Weibo aggregators, we generated an impressive 12,666,000 social exposures and 18,704 engagements.

Through this collaborative effort, we successfully amplified the Lanvin 130 exhibition opening, reaching a wide audience and generating significant interest and engagement. The participation of influential KOLs, coupled with strategic media coverage, played a crucial role in maximizing exposure and creating a buzz around the event.

The successful collaboration with KOLs and the extensive media coverage resulted in substantial social exposure and engagement. This outcome is a testament to the effectiveness of our approach and the power of leveraging influential voices and media channels to amplify brand events and activities.

As Slowear prepared to enter the Chinese market, we recognized the importance of establishing brand awareness and credibility. To achieve this, we proposed a strategy centered around collaborating with key fashion, lifestyle, and travel influencers to generate buzz and create awareness.

Leveraging the opportunity presented by Milan Fashion Week, we extended invitations to three top-tier influencers, inviting them to visit Slowear’s flagship store in Milan and the factory in Venice. During their visit, these influencers experienced the brand firsthand and shared their immersive brand journey and story through their social media platforms.

Their posts not only showcased the unique Slowear experience but also encouraged their followers to follow Slowear’s WeChat and Weibo Official Accounts. This call to action allowed us to drive traffic and gain new followers on these social platforms.

By leveraging the influence of these fashion, lifestyle, and travel influencers, we successfully generated buzz, attracted new followers, and created a strong initial impression in the Chinese market. Through their authentic experiences and storytelling, we established consumer trust and credibility, laying the foundation for Slowear’s entry into the market.

This strategic collaboration with influencers during Milan Fashion Week served as a powerful catalyst for brand awareness and engagement. By tapping into their established fan bases and leveraging their reach, we effectively positioned Slowear as a premium Italian menswear brand and created a buzz that resonated with the target audience in China.

For La Perla, we sought to capture the essence of Chinese Valentine’s Day romance through a curated series of photographs and a unique collaboration with illustrator 龙荻 (Long Di).

Together, we crafted a bespoke gift box, specially designed for our Chinese clientele. The compelling photographs combined with vibrant illustrations encapsulate the spirit of the contemporary Chinese woman – confident, dynamic, and positively celebrating body image with La Perla.

Services Provided:

• Digital
• Social Media
• WeChat
• Campaign
• Photo Shooting