Category KOL

Campaigns, Ecommerce, KOL, Photo, Video

Not So Ape China Local Brand Video Shooting

Kristy

Resonance collaborated with Not So Ape to showcase their unique fusion of Japanese street trends and street culture. We crafted a captivating short video that featured young individuals expressing their ideas in various lifestyle settings, all while highlighting Not So Ape’s exceptional products.

These carefully produced assets have been strategically utilized across multiple social platforms, resulting in a substantial increase in brand awareness. By effectively leveraging the power of visual storytelling, we successfully captured the attention of the target audience and conveyed the essence of Not So Ape’s brand identity.

The wide utilization of these assets across different social platforms has played a crucial role in amplifying brand recognition and attracting a larger audience. Through our collaboration, we have successfully positioned Not So Ape as a prominent player in the realm of Japanese street trends and street culture, resonating with the target demographic and leaving a lasting impression on viewers.

  • Digital Strategy
  • Creative Content
  • Video Production
  • Key Visual Production
  • E-Commerce

Excerpt of the NSA Brand Video showcasing local youth ideology

Campaigns, Ecommerce, KOL, Photo, Video

Victorinox China Cultural Range Collection: Chinese New Year Animated Video

Kristy

In our efforts to promote Victorinox’s annual campaign, which honors the virtues of traditional Chinese culture, we developed a compelling series of key visual shootings (KV) and an engaging animation video. These creative assets were designed to embody the campaign’s theme, “The spirit of luck always by your side.”

By producing these visually stunning materials, we not only facilitated a strong brand presence for Victorinox in the Chinese market but also created valuable brand assets. These assets have been transformed into tangible products that consumers can collect or gift to their loved ones, further solidifying the campaign’s impact.

Furthermore, the captivating visual and video assets were strategically utilized across various online platforms during the promotional period, maximizing their reach and effectiveness. Through this integrated approach, we successfully communicated the essence of the campaign to a wider audience, generating heightened brand awareness and engagement.

  • Digital Strategy
  • Video Production
  • Animation
  • Key Visual Production
  • E-Commerce
  • WeChat
  • Weibo
  • Campaign

Video featuring animations of traditional Chinese New Year elements inspired by the design of the product

Key Visuals of the Collection with illustrations

Campaign, Campaigns, Digital, Ecommerce, KOL, Photo, Red, Video, WeChat, Weibo

Gant Back to School Campaign: Local Photoshoot

Kristy

Gant FW 21 campaign video showcasing the “Future of American Sportswear”

To amplify brand awareness for Gant, we devised an engaging strategy centered around an interactive H5 experience that coincided with the 520 occasion. This unique H5 allowed Gant’s followers to participate in sharing love and affection. By accessing the H5, followers were given the opportunity to handpick flowers from a virtual garden of love, enabling them to curate a personalized and distinctive bouquet. These bouquets could then be sent to others, serving as a gesture of encouragement for recipients to create their own bouquet and pass it forward.

In addition to the H5 experience, we partnered with top Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) to share our 520 campaign’s core idea across various social media platforms. By leveraging their influence, we aimed to generate substantial social buzz around Gant’s brand and the 520 concept.

This combined approach not only fostered meaningful engagement with Gant’s audience but also facilitated the organic spread of the brand’s message as followers actively participated and shared their unique bouquet creations. By incorporating influential voices, we successfully maximized the reach and impact of Gant’s 520 campaign, ultimately enhancing brand awareness and creating a memorable brand experience for all involved.

  • Video Production
  • Digital
  • KOLs Collaboration
  • Key Visual Production
  • O2O

Gant’s local shooting showcases a preppy back-to-school style

Campaign, Campaigns, KOL, Red, WeChat

Versace 520 Celebrity Brand Ambassador Campaign

Constance

Resonance partnered with Versace brand ambassador Betty Wu to magnify the brand’s 520 message of love and generate excitement on social media platforms. Collaborating with various influential Red KOLs, we orchestrated a photoshoot where they showcased themselves wearing Versace’s collection.

Our role extended beyond the photoshoot, as we managed the dissemination of Versace’s 520 key messages across the platform. Our objective was to create awareness, spark interest, and motivate netizens to make purchases.

Through this collaboration, we successfully harnessed the reach and influence of Betty Wu, a Versace brand ambassador, to amplify the brand’s message of love during the 520 period. Leveraging the popularity of Red KOLs, we organized a captivating photoshoot that showcased Versace’s collection in a compelling and aspirational manner.

Furthermore, our strategic management of the key messages across the Red platform allowed us to generate buzz and curiosity among netizens. By effectively communicating Versace’s brand values and highlighting the allure of the collection, we encouraged potential customers to engage with the brand and consider making a purchase.

The collaboration with Betty Wu and the involvement of influential Red KOLs contributed to raising awareness and creating a buzz around Versace’s 520 campaign. By leveraging the power of social media, we successfully ignited interest and motivated netizens to explore Versace’s collection and embrace the brand’s message of love.

  • Social Media
  • WeChat
  • Campaign
  • KOL/KOC Collaboration

Collaborated with RED KOLs to spread the 520 key messages

Campaign, Digital, Ecommerce, H5, KOL, Video

Givenchy Beauty Pop Up Store Campaign

new_resonance_admin

In our efforts to enhance awareness and drive purchases for Givenchy’s Le Rouge lipstick, we devised a multi-faceted campaign strategy. We created three compelling videos featuring Key Opinion Leaders (KOLs) who embarked on a journey to rediscover their uniquely beautiful selves. These videos were complemented by a simple yet engaging interactive H5 mini-game.

The videos followed the KOLs as they explored the enchanting locations of Sanya, each connected by a red couture Givenchy ribbon. These locations symbolized Givenchy’s key products, including Prisme Libre, Le Rouge lipstick, and L’intemporel blossom compact cream. By incorporating these iconic products into the storyline, we established a strong connection between the brand and the pursuit of beauty.

To further engage netizens, we developed an interactive H5 mini-game. Participants who played the game had the opportunity to win a Le Rouge lipstick, creating an incentive for active participation and fostering a sense of excitement and anticipation.

This comprehensive campaign approach allowed us to captivate the target audience through visually compelling videos, immersive storytelling, and an interactive H5 experience. By showcasing the journey of self-discovery and the connection to Givenchy’s key products, we effectively generated interest and enthusiasm among netizens.

Ultimately, our campaign aimed to increase awareness and drive purchase intent for Givenchy’s Le Rouge lipstick. Through the combined power of engaging videos, an interactive H5 mini-game, and the allure of winning a coveted product, we successfully created a memorable and impactful brand experience that resonated with the audience, reinforcing Givenchy’s position as a leader in the beauty industry.

Campaign, KOL, Mini Program, WeChat

TUMI CNY Red Packet WeChat Campaign

new_resonance_admin

In celebration of Chinese New Year 2020, TUMI collaborated with the renowned Los Angeles-based illustrator, Victo Ngai, to create a unique and engaging campaign.

To raise awareness among the target audience, we launched the campaign with a post on TUMI’s official WeChat account. This post aimed to capture the attention of the audience and encourage them to actively participate in the campaign. One of the key features of the campaign was the opportunity for users to screenshot the new year prophecy for good luck, creating a sense of excitement and anticipation.

In addition, we introduced a customized red packet featuring Victo Ngai’s illustration. This red packet allowed users to send greetings and blessings to their loved ones during the holiday season, adding a personal touch to the campaign and fostering a sense of connection and celebration.

By combining the elements of the new year prophecy screenshot and the customized red packet, we created an interactive and culturally relevant experience that resonated with the audience. This campaign not only raised awareness of TUMI’s brand during the festive period but also enriched the holiday celebrations for users by providing them with a unique and meaningful way to connect with their loved ones.

Through our collaboration with Victo Ngai and the utilization of WeChat’s platform, we successfully engaged the audience and provided them with an interactive and culturally significant experience. This campaign enhanced TUMI’s brand presence and fostered a sense of goodwill and celebration during the Chinese New Year.

Campaigns, Ecommerce, KOL, Photo, Video

Victorinox Covid-19 x Home Cooking Trend, Photo Video Production

new_resonance_admin

As the COVID-19 pandemic rapidly spread worldwide in early 2020, Victorinox noticed an unexpected growth in their cutlery series due to increased home quarantine and social distancing practices. Given their historic focus on Swiss Army Knives, they were short on visual assets for kitchen cutlery. We promptly stepped in to address this gap, creating product videos and images specifically tailored for the Chinese audience to keep pace with the burgeoning demand on e-commerce platforms.

Services Provided:

  • Digital
  • Video Production
  • Key Visual Production
  • E-Commerce
  • KOL