Lanvin entrusted Resonance with the responsibility of finding relevant Key Opinion Leaders (KOLs) to attend and amplify their 130 exhibition opening across various channels. Leveraging our existing relationships, we invited numerous influential Weibo and Red KOLs to participate in the exhibition opening event. These KOLs shared their attendance and experience with their followers, encouraging them to join and visit the exhibition. Their posts served as a catalyst for generating interest and driving attendance from their respective fan bases. To further maximize exposure, we employed multiple media channels to report on the event news, ensuring widespread coverage on Weibo. By strategically ...
As Slowear prepared to enter the Chinese market, we recognized the importance of establishing brand awareness and credibility. To achieve this, we proposed a strategy centered around collaborating with key fashion, lifestyle, and travel influencers to generate buzz and create awareness. Leveraging the opportunity presented by Milan Fashion Week, we extended invitations to three top-tier influencers, inviting them to visit Slowear's flagship store in Milan and the factory in Venice. During their visit, these influencers experienced the brand firsthand and shared their immersive brand journey and story through their social media platforms. Their posts not only showcased the unique Slowear ...
Pronovias partnered with Resonance to implement a comprehensive strategy aimed at increasing brand awareness, customer inquiries, and driving traffic to the Pronovias offline boutique in Shanghai's Plaza66 during love holiday occasions. To capture the essence of the Pronovias experience, we curated a gifting campaign specifically for Chinese Valentine's Day. The campaign centered around encouraging audiences to gift their beloved ones the memorable Pronovias dress fitting experience. This unique and thoughtful gift idea resonated with the target audience, generating excitement and interest. To amplify the campaign's message, we collaborated with bridal-related media outlets and Key Opinion Leaders (KOLs). They shared the ...
In our efforts to enhance awareness and drive purchases for Givenchy's Le Rouge lipstick, we devised a multi-faceted campaign strategy. We created three compelling videos featuring Key Opinion Leaders (KOLs) who embarked on a journey to rediscover their uniquely beautiful selves. These videos were complemented by a simple yet engaging interactive H5 mini-game. The videos followed the KOLs as they explored the enchanting locations of Sanya, each connected by a red couture Givenchy ribbon. These locations symbolized Givenchy's key products, including Prisme Libre, Le Rouge lipstick, and L'intemporel blossom compact cream. By incorporating these iconic products into the storyline, we ...
To emphasize the wide range of color choices available beyond the classic red case of the Swiss Army Knife (SAK), Victorinox launched a personalization service for end consumers. However, showcasing individually customized products in real-time posed a challenge for both the Tmall platform and offline stores. To address this, Resonance devised an evergreen WeChat mini program that enabled consumers to experience the SAK personalization service virtually before making a purchase. This mini program served as a digital platform where users could explore and personalize their own SAK. By leveraging the WeChat mini program, we provided consumers with an interactive and ...
In celebration of Chinese New Year 2020, TUMI collaborated with the renowned Los Angeles-based illustrator, Victo Ngai, to create a unique and engaging campaign. To raise awareness among the target audience, we launched the campaign with a post on TUMI's official WeChat account. This post aimed to capture the attention of the audience and encourage them to actively participate in the campaign. One of the key features of the campaign was the opportunity for users to screenshot the new year prophecy for good luck, creating a sense of excitement and anticipation. In addition, we introduced a customized red packet featuring ...
For La Perla, we sought to capture the essence of Chinese Valentine's Day romance through a curated series of photographs and a unique collaboration with illustrator 龙荻 (Long Di). Together, we crafted a bespoke gift box, specially designed for our Chinese clientele. The compelling photographs combined with vibrant illustrations encapsulate the spirit of the contemporary Chinese woman - confident, dynamic, and positively celebrating body image with La Perla.Services Provided: Digital Social Media WeChat Campaign Photo Shooting
Building upon Tiffany's exclusive mooncake gift box theme for the Chinese Mid-Autumn Festival, we at Resonance devised an interactive game showcasing a playful bunny leaping across clouds. Throughout the game, the bunny unraveled various Tiffany products and festive gifts, concluding with a personalized greeting card players could share with their loved ones. A dynamic ranking system sparked a dose of friendly competition, fostering increased sharing across social networks.Services Provided: Digital Social Media WeChat H5 Campaign
To infuse Italian luxury brand Canali with an essence of Chinese art for Chinese Valentine's Day, Resonance joined forces with renowned paper artist, 刘通 Liu Tong. We commissioned him to craft a paper artwork inspired by the traditional Qi Xi fairy tale - a poignant tale of the emperor's daughter and the orphaned ox herder who rendezvous once a year over a bridge of flying magpies. This innovative artistic approach allowed us to showcase Canali's latest collection to our discerning male luxury netizens, striking a chord through an original, creative lens.Services Provided: Digital Social Media WeChat Campaign Photoshoot
To resonate with China's netizens during the Chinese New Year, Victorinox introduced a special edition collection inspired by four Ancient Chinese constellations. This marked the first occasion for Victorinox embracing a Chinese cultural aesthetic. Resonance spearheaded the promotion of this unique collection across WeChat and Weibo, earning a wave of positive accolades from China's netizens. Further, we developed an animated video set in a Chinese cultural setting, vividly showcasing each product from the new collection. Crafted for easy consumption and sharing, the video swiftly caught traction. It led to a surge in demand, with each product, as well as collector's ...
Spotting a synergy between the audience profiles of Star Alliance and Tesla, we devised a collaborative promotional campaign. This campaign showcased the harmonious union of the Star Alliance Circle travel program and Tesla’s High-Value International Travel (HVIT) program, illustrating the seamless transition from sky to ground travel for the ultimate travel experience. Resonance developed an interactive H5 minisite, a user-friendly platform for netizens to comprehend the benefits of Star Alliance and Tesla in the context of Circle Pacific travel scenarios, and purchase a Circle Pacific travel package. This not only raised awareness for the package but also gathered valuable data ...
To boost Parkson's Spring Beauty Festival and stimulate both online and offline sales, we crafted a WeChat Mini Program game that interacted with and educated users about the participating brands. This game served as an incentive for users to follow Parkson's account, join as members, and share with their friends. Completing these tasks allowed users to accumulate points, leading to a reward—a box filled with beauty products. Thus, the game not only educated and engaged users but also acted as a rewarding pathway towards loyalty and enhanced visibility.Services Provided: Online Brand Offers WeChat Mini Program Campaign E-Commerce
Resonance was commissioned to enhance social media recognition for Bose's newly launched Revolve Speaker. To accomplish this, we partnered with three renowned musician celebrities, crafting social content that echoed with Bose's target audience while showcasing the unique features of the Revolve Speaker. The content encompassed interviews with these popular Universal Music Group artists, offering glimpses into their musical insights, and candid moments of leisure—all enhanced by the distinctive 360-degree design of the Revolve Speaker. This strategy served to highlight the product's features while creating a genuine connection with the audience. Services Provided: Digital Social Media WeChat Video Campaign
In 2019, Tiffany unveiled WeChat mini-program pop-up stores to market special edition products for the 520 and Chinese Valentine's Day holidays. We monitored our followers' behavior and purchase journey within the WeChat mini-program. Leveraging Social CRM, data analysis, and segmentation, we retargeted interested followers, significantly enhancing their propensity to purchase. This data-driven approach substantially contributed to an increase in sales.Services Provided: Digital Social Media WeChat Mini Program E-commerce Social Ad Buy Social CRM
We integrated youth culture and popular Chinese internet language with Victorinox's unique design to boost engagement among younger audiences on Weibo and WeChat. By creating engaging animated stickers, we managed to further close the gap between Victorinox and the younger demographic. To rejuvenate this 116-year-old brand, Resonance also produced key visuals for each product in the collection, overseeing concept, art direction, and production. We linked the creative assets from the new collection with an H5 mini site, accessible via Weibo and WeChat, where netizens could cast votes for their favorite items. Additionally, we showcased the new assets in banner ads ...
Faced with recent controversies in the luxury industry, Canali made a last-minute decision to refrain from launching their global assets locally for their limited-edition Chinese New Year (CNY) collection in China. Resonance was then entrusted with the task of creating local assets swiftly and relevantly. Initially, we employed traditional CNY themes to craft two stop-motion videos. These videos not only showcased the new collection but also conveyed a lively CNY greeting. Following this, we developed three additional stop-motion videos to further spotlight three new looks along with an array of mix-and-match lifestyle accessories from the fresh collection. This approach ensured ...
To celebrate Chinese Valentine's Day, Michael Kors launched a graffiti series. To ignite interest, we conceptualized and crafted a WeChat mini-program, incorporating a vibrant graffiti game that used visual elements from the series. The game featured post-90s MK celebrities - Wu Lei and Song Zu Er - clad in MK's graffiti patterns, effectively bridging the brand with the millennial demographic. Additionally, we encouraged our audience to channel their creativity into redesigning their own photos and sharing them on an online picture wall. This strategy not only generated user-generated content (UGC) on the official WeChat account but also drove increased traffic ...
Capitalizing on the thriving athleisure trend in China, OYSHO sought fresh, locally relevant assets for their fitness line. We responded by creating a video starring Liang Yuan, a local fitness influencer, adorned in OYSHO's latest workout collection. In the video, Liang Yuan demonstrated her workout routines, inspiring the audience with a series of articles outlining her preferred workout practices. She explained effective exercises, each time showcasing a different OYSHO athleisure look. The content was disseminated across OYSHO's Weibo and WeChat channels, as well as Liang Yuan's extensive Weibo following of 700k, generating significant awareness for Oysho's new sports line in ...
Oysho faced an ecommerce challenge: how could they boost sales of their less popular products on Tmall? In response to this, Resonance collaborated with renowned artist Haochen Zhang to create vibrant and engaging imagery for Oysho’s products. This approach aimed to capture the attention of our key demographic, Chinese women, and drive traffic to Tmall. We amplified the newly minted creative assets to Haochen Zhang's substantial fan base of 4.2 million, and also showcased them on Oysho's Weibo and WeChat social platforms. The outcome? A staggering 400% surge in traffic to OYSHO's Tmall page, along with a marked increase in ...
To generate social excitement around Dorco's five-blade shaver, we strategically partnered with 12 Key Opinion Leaders (KOLs) across Douyin, Red, and Weibo from various relevant categories. Each KOL leveraged their unique style to showcase the shaver in diverse scenarios. This collaborative effort led to considerable engagement and reach. Within a week, we clocked over 2.9 million impressions and 25K interactions across the various social platforms, effectively raising the product's visibility and appeal.Services Provided: Digital KOL Social Media Weibo Red Douyin
To commemorate the 75th anniversary of the IWC Portuguese Collections, we designed and implemented an online watch-making class via a WeChat H5 mini site. This interactive platform allowed watch enthusiasts to delve into the intricacies of the calibre that drives these exquisite timepieces. By transitioning a traditionally offline class to an online format, we enabled a broader audience to experience the delicate process of disassembling and reassembling the Portugieser watches. This innovative approach effectively engaged the audience while highlighting the brand's craftsmanship. Services Provided: Digital Social Media WeChat Mini Site H5 Campaign
As the COVID-19 pandemic rapidly spread worldwide in early 2020, Victorinox noticed an unexpected growth in their cutlery series due to increased home quarantine and social distancing practices. Given their historic focus on Swiss Army Knives, they were short on visual assets for kitchen cutlery. We promptly stepped in to address this gap, creating product videos and images specifically tailored for the Chinese audience to keep pace with the burgeoning demand on e-commerce platforms. Services Provided: Digital Video Production Key Visual Production E-Commerce KOL
Watches & Wonder, a prestigious international watch industry trade show, was traditionally an offline event held in Hong Kong. We expanded its reach by creating a WeChat mini-site, engaging a broader audience. Our design allowed visitors to seamlessly navigate the site, exploring major Watches & Wonder events, and absorbing knowledge on an array of luxury watches from around the world. Content ranged from CEO interviews and watch quizzes to insightful articles delving into watch innovations, historical contexts, and future trends. Users could locate their preferred brands, scan QR codes for additional information, and save their searches for potential purchases. The ...
IWC Pilot's Watch launched a limited-edition timepiece in collaboration with Le Petite Prince. To amplify this release and coincide with the Beijing premiere of the Le Petite Prince movie, we developed a WeChat H5 mini-site dedicated to the Le Petite Prince Pilot's Watch. This interactive platform invited users to virtually explore different planets, encounter new characters, and embark on an engaging journey mirroring the narrative of Le Petite Prince. Services Provided: Digital Social Media WeChat Mini Site H5 Campaign
To elevate brand recognition, we collaborated with 15 influential Key Opinion Leaders (KOLs) and 45 Key Opinion Consumers (KOCs) to generate engaging content on Red. The most successful content pieces garnered over 1,000 engagements each, with other posts securing at least 100 interactions on average. Simultaneously, we leveraged Search Engine Marketing (SEM) on Red to amplify content reach, enabling us to connect with a broader audience segment.
RED is the preferred platform for Chinese netizens seeking advice on cosmetic purchases. To enhance visibility and attract new audiences on RED, Resonance launched Hourglasses official brand channel. We managed brand content and executed a continuous product seeding campaign with prominent RED KOLs, effectively promoting Hourglass's latest product releases. Services Provided: Digital Social Media Red KOL Campaign E-Commerce Red KOL & Artist Seeding
To highlight TOMS' key products for the Double 11 promotion, we partnered with top influencers on the RED platform. We chose KOLs from a variety of niches to maximize awareness and educate netizens about the versatile uses of the brand. Each KOL showcased TOMS' main products and brand values from a unique perspective, demonstrating the multifaceted characteristics of both the footwear and the brand. Within just one week, we facilitated over 433,000 discussions about TOMS on RED.Services Provided: Digital Social Media Red KOL Campaign E-Commerce 433k discussions generated in one week from RED KOL seeding campaign
Calvin Klein sought an engaging approach to connect with Chinese audiences during Chinese Valentine's Day. To this end, Resonance developed a social commerce WeChat mini-program that linked Calvin Klein's products with the romantic holiday. This platform enabled followers to present a completely personalized pair of underwear as a gift – including the style, color, size, and special text on the product itself. This feature allowed netizens to create a memorable present for the romantic occasion. Additionally, Resonance created a short promotional video for the campaign, which was showcased on WeChat Moments and integrated into the WeChat mini-program.Services Provided: Digital Social ...
With Star Alliance's extensive network of 26 airlines, our objective was to increase awareness of their offerings in China. To achieve this, Resonance produced a series of online videos highlighting the unique comforts provided by each carrier and the thrill of visiting various global destinations. To amplify the campaign's reach, we executed an extensive online media push, directing traffic towards a CRM-enabled WeChat Mini Program specifically designed for frequent flyers. This allowed us to gather valuable data on traveler preferences, enabling us to optimize targeting and continuously enhance return on investment (ROI). By combining engaging video content with data-driven insights, ...
Tiffany's T collection aims to captivate fashion-forward millennials. To effectively engage and resonate with younger audiences on social media, we implemented a strategic approach. Collaborating with four Tiffany celebrities, we created lively and dynamic short videos specifically optimized for mobile phones. We launched four waves of WeChat Moments Ads, each featuring one celebrity in a short video that encapsulated the essence and attitude of the "T" collection. This approach allowed us to connect with the target audience and showcase the collection's appeal in a visually compelling manner. Services Provided: Digital Social Media WeChat Video Campaign
To differentiate Tiffany from other brands during China's local love holiday and truly "own love," we crafted a unique celebration for 5.20 (which phonetically resembles "I love you" in Chinese). We developed an interactive H5 mini-site that depicted a journey of love. By holding their screens together, lovers could interactively watch this love journey unfold across both devices. A showcase of holiday products was displayed at the journey's end, fostering a gifting culture. Services Provided: Digital Social Media WeChat H5 Mini-Site Campaign Augmented Reality JTNDdmlkZW8lMjBzdHlsZSUzRCUyMndpZHRoJTNBJTIwMTAwJTI1JTNCaGVpZ2h0JTNBJTIwYXV0byUyMiUyMCUyMHdpZHRoJTNEJTIyNDAwJTIyJTIwaGVpZ2h0JTNEJTIyMzIwJTIyJTIwcHJlbG9hZCUyMGF1dG9wbGF5JTIwbG9vcCUyMG11dGVkJTNFJTNDc291cmNlJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZyZXNvbmFuY2VkaWdpdGFsLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjAyJTJGNTIwY2FtcGFpZ24ubXA0JTIyJTIwdHlwZSUzRCUyMnZpZGVvJTJGbXA0JTIyJTNFJTNDJTJGdmlkZW8lM0U=JTNDdmlkZW8lMjBzdHlsZSUzRCUyMndpZHRoJTNBJTIwMTAwJTI1JTNCaGVpZ2h0JTNBJTIwYXV0byUyMiUyMCUyMHdpZHRoJTNEJTIyNDAwJTIyJTIwaGVpZ2h0JTNEJTIyMzUwJTIyJTIwcHJlbG9hZCUyMGF1dG9wbGF5JTIwbG9vcCUyMG11dGVkJTNFJTNDc291cmNlJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZyZXNvbmFuY2VkaWdpdGFsLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjAyJTJGNTIwX0FSLm1wNCUyMiUyMHR5cGUlM0QlMjJ2aWRlbyUyRm1wNCUyMiUzRSUzQyUyRnZpZGVvJTNF
In celebration of the 2018 Chinese Valentine's Day, we showcased the heartwarming love story of celebrity couple Du Jiang and Huo Si Yan in a poignant video titled "Believe in Love." Resonance oversaw the entire process, including the concept development, creative direction, scriptwriting, director selection, production house coordination, and video production. We leveraged WeChat's native advertising platform to connect with our target audience, ensuring that Tiffany would truly "own love" during Qixi, the popular local lovers' holiday. Additionally, Resonance managed Tiffany's digital ecosystem, amplifying the campaign's reach across various platforms such as Weibo, WeChat, Red, as well as collaborating with ...
To strengthen Pull & Bear's online presence and engage with the rising-star digital influencers, we established an influencer community. This community consisted of micro KOLs who were given periodic "missions" to create fresh content in exchange for various rewards. These influencers then produced high-quality content, which was shared with their followers. The best assets were selected to be featured on Pull & Bear's official social media platforms, including WeChat, Weibo, Tmall, and JD. This content was paired with outfit pricing and other relevant information. By leveraging this influencer community, Pull & Bear gained a consistent stream of localized, high-quality content ...
To solidify Tiffany's association with the concept of "love," we needed an approach that aligned with the brand's essence while resonating with modern Chinese women. Our idea centered around the notion of "choose love," emphasizing love as an empowering choice rather than a passive event. With this concept in mind, we developed a campaign featuring celebrity Mark Chao that explored different facets of love, such as romance, patience, and empathy. Resonance took charge of the entire campaign process, starting from crafting the script and scouting shooting locations, to recruiting a director and production house for creating the primary video asset ...
At Resonance, we employ a comprehensive digital strategy that encompasses various platforms to ensure continuous and meaningful engagement with Dubai Tourism's audiences. Our approach combines the power of WeChat, Weibo, tourism verticals, Key Opinion Leaders (KOLs), and other digital channels. Understanding the significant impact of Douyin videos on our target consumers, we adapt our brand videos to resonate specifically with Douyin users. We collaborate with influential Douyin KOLs to create compelling and relatable content that establishes a strong connection with our target audience on the platform. This approach allows us to effectively engage with the vibrant Douyin community and enhance ...
Resonance has forged a strong partnership with Dubai Tourism, showcasing the vibrant diversity of this Middle Eastern metropolis to the Chinese audience. Our goal is to engage a well-traveled audience by presenting a new story every day on social media. On WeChat, we collaborate closely with Dubai Tourism to adapt their content strategies to align with Chinese cultural norms and celebrations. We leverage the numerous holidays celebrated both online and offline throughout the year in China to create interactive and engaging posts. Through these initiatives, we bring Dubai Tourism closer to their Chinese fans, fostering a deeper connection and enhancing ...
During TOMS' peak selling season in the summer, we aimed to capture the perfect summer vibe, generate compelling local content, and expand awareness for the brand. To achieve this, we partnered with three local influencers who specialized in fashion, couples, and travel. Together, we created a series of joyful and vibrant video content that authentically represented TOMS' brand identity. These videos served as the core assets of the campaign, allowing us to effectively showcase the new collection and highlight the latest arrivals, including the Disney x TOMS crossover collection. Through captivating storytelling in the videos, we successfully engaged the target ...
To generate awareness and attract young Chinese millennials to Paul Smith's offline exhibition in Beijing as part of the #My Name is Paul Smith# campaign, Resonance implemented a multi-faceted digital strategy. We strategically utilized WeChat and Weibo ads to drive awareness and reach a broader audience. In addition, we collaborated with top Douyin KOLs to create engaging short videos that sparked social buzz and generated interest in the event on the popular Douyin platform. Furthermore, Resonance orchestrated several O2O (online-to-offline) engagements to encourage visitors to create and share content about their offline experiences, thereby amplifying the social buzz surrounding Paul ...
During Brooks Brothers' 200th anniversary, the brand sought to establish a stronger connection with its Chinese audience by infusing local flavor into its daily content. Rather than launching a large-scale campaign, the focus was on adding a touch of authenticity and intimacy to the brand's storytelling. To support this initiative, Resonance identified and conducted interviews with several influential pioneers in their respective industries. These individuals embodied the spirit of Brooks Brothers and shared their personal stories, aspirations, and interpretations of what it means to be a refined gentleman in modern times. This approach allowed us to create cost-effective, locally relevant ...
In honor of Brooks Brothers' 200th Anniversary, our objective was to educate and captivate audiences by highlighting the brand's rich legacy and demonstrating why netizens should choose Brooks Brothers. To achieve this, we devised an innovative approach that not only attracted attention but also provided an engaging experience for followers. We developed an online virtual library using a WeChat mini program, inviting local followers to embark on an immersive journey through Brooks Brothers' history and stories. This interactive platform allowed users to explore the brand's heritage in a captivating and intriguing manner, ultimately deepening their understanding and appreciation for Brooks ...
Prada faced a challenge when it came to generating social buzz for its Plaza66 flagship store, as the brand's official social channels were limited to posting traditional and formal press release content. To overcome this hurdle, Resonance devised a strategic approach. While adhering to the brand guidelines and sharing the press release content on Prada's official accounts, we collaborated with China's top fashion Key Opinion Leader (KOL), Gogoboi, to cover the event through live streams on two of China's most popular platforms: Inke and Yizhibo. Gogoboi's live stream involved a store tour and celebrity interviews, delivered in a casual and ...