Tag KOL

Campaign, Campaigns, Photo, WeChat

La Perla Beauty Perfume Collection Launch – Local Video, Photo Shoot

Constance

As part of La Perla’s perfume launch campaign, we crafted a captivating story titled “Escape to the Memory.” This story was integrated into our content, e-commerce, and social media assets to generate buzz and drive engagement. The narrative followed a woman immersed in a beautiful garden, enveloped in the enchanting scent of La Perla’s “Once Upon a Garden” fragrance, set in a serene and idyllic summer backdrop. The accompanying video and photography assets from this production were strategically utilized across the brand’s social media channels, resulting in a significant boost in brand awareness.

  • Campaign
  • Social Media
  • Concept Creation
  • Video Production
  • WeChat

La Perla Campaign Video – Escape to the Memory

「Escape to the memory」Still shot 

Campaign, WeChat

Hennessy Prestige Collection Local Chinese Artists Collaboration

Constance

In order to enhance Hennessy’s brand recognition, we developed a compelling content series called “Tribute to the Legend” on WeChat. This column aimed to communicate the brand’s rich heritage and impeccable craftsmanship, establishing an emotional bond with the audience. To bring this vision to life, we partnered with local artists, enabling them to showcase their creative talents while highlighting the Hennessy legacy. The campaign garnered remarkable results, attracting a substantial influx of new followers to Hennessy’s official WeChat account, as well as generating significant page views and shares.

  • Campaign
  • Social Media
  • Artist Co-creation
  • Content Creation
  • WeChat

We collaborated with local installation artists to co-create the Hennessy legacy

Campaigns, Ecommerce, KOL, Photo, Video

Not So Ape China Local Brand Video Shooting

Kristy

Resonance collaborated with Not So Ape to showcase their unique fusion of Japanese street trends and street culture. We crafted a captivating short video that featured young individuals expressing their ideas in various lifestyle settings, all while highlighting Not So Ape’s exceptional products.

These carefully produced assets have been strategically utilized across multiple social platforms, resulting in a substantial increase in brand awareness. By effectively leveraging the power of visual storytelling, we successfully captured the attention of the target audience and conveyed the essence of Not So Ape’s brand identity.

The wide utilization of these assets across different social platforms has played a crucial role in amplifying brand recognition and attracting a larger audience. Through our collaboration, we have successfully positioned Not So Ape as a prominent player in the realm of Japanese street trends and street culture, resonating with the target demographic and leaving a lasting impression on viewers.

  • Digital Strategy
  • Creative Content
  • Video Production
  • Key Visual Production
  • E-Commerce

Excerpt of the NSA Brand Video showcasing local youth ideology

Campaigns, Ecommerce, KOL, Photo, Video

Victorinox China Cultural Range Collection: Chinese New Year Animated Video

Kristy

In our efforts to promote Victorinox’s annual campaign, which honors the virtues of traditional Chinese culture, we developed a compelling series of key visual shootings (KV) and an engaging animation video. These creative assets were designed to embody the campaign’s theme, “The spirit of luck always by your side.”

By producing these visually stunning materials, we not only facilitated a strong brand presence for Victorinox in the Chinese market but also created valuable brand assets. These assets have been transformed into tangible products that consumers can collect or gift to their loved ones, further solidifying the campaign’s impact.

Furthermore, the captivating visual and video assets were strategically utilized across various online platforms during the promotional period, maximizing their reach and effectiveness. Through this integrated approach, we successfully communicated the essence of the campaign to a wider audience, generating heightened brand awareness and engagement.

  • Digital Strategy
  • Video Production
  • Animation
  • Key Visual Production
  • E-Commerce
  • WeChat
  • Weibo
  • Campaign

Video featuring animations of traditional Chinese New Year elements inspired by the design of the product

Key Visuals of the Collection with illustrations

Campaign, Campaigns, Digital, Ecommerce, KOL, Photo, Red, Video, WeChat, Weibo

Gant Back to School Campaign: Local Photoshoot

Kristy

Gant FW 21 campaign video showcasing the “Future of American Sportswear”

To amplify brand awareness for Gant, we devised an engaging strategy centered around an interactive H5 experience that coincided with the 520 occasion. This unique H5 allowed Gant’s followers to participate in sharing love and affection. By accessing the H5, followers were given the opportunity to handpick flowers from a virtual garden of love, enabling them to curate a personalized and distinctive bouquet. These bouquets could then be sent to others, serving as a gesture of encouragement for recipients to create their own bouquet and pass it forward.

In addition to the H5 experience, we partnered with top Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) to share our 520 campaign’s core idea across various social media platforms. By leveraging their influence, we aimed to generate substantial social buzz around Gant’s brand and the 520 concept.

This combined approach not only fostered meaningful engagement with Gant’s audience but also facilitated the organic spread of the brand’s message as followers actively participated and shared their unique bouquet creations. By incorporating influential voices, we successfully maximized the reach and impact of Gant’s 520 campaign, ultimately enhancing brand awareness and creating a memorable brand experience for all involved.

  • Video Production
  • Digital
  • KOLs Collaboration
  • Key Visual Production
  • O2O

Gant’s local shooting showcases a preppy back-to-school style

Campaign, Douyin, Red, WeChat

Lacoste x Peanuts Collection Collaboration: Douyin, Red KOL Campaign

Constance

Lacoste Douyin sing-a-long challenge

Lacoste Douyin dance challenge

Resonance collaborated with 12 influential Key Opinion Leaders (KOLs) from Douyin and Red to co-create an immersive experience around the Lacoste x Peanuts collection. Our aim was to generate excitement and raise awareness for this collaboration.

To achieve this, we engaged the KOLs to develop entertaining and engaging content that encompassed various forms of creative expression, such as songs and dances. This diverse range of content not only captured the attention of the audience but also aligned with the fun and vibrant spirit of the Lacoste x Peanuts collection.

Through strategic promotion on popular platforms like Douyin and Red, the campaign successfully sparked widespread buzz and excitement. By leveraging the massive reach and influence of these platforms, we were able to generate significant awareness and engagement for the collaboration.

The partnership with the KOLs allowed us to tap into their established fan bases and leverage their creativity to showcase the Lacoste x Peanuts collection in a dynamic and appealing manner. This co-creation approach brought a fresh and authentic perspective to the campaign, resonating with the target audience and enhancing the overall impact.

In summary, the campaign successfully created a buzz and generated excitement across popular platforms like Douyin and Red through the collaboration with influential KOLs. By leveraging their creativity and engagement, we effectively amplified brand awareness and showcased the unique appeal of the Lacoste x Peanuts collection to a wide audience.

Services Provided:

  • WeChat
  • Social Media
  • Red
  • KOL / KOC
  • Douyin

Local KOLs’ UGC to create a buzz on social media

Campaign, Campaigns, KOL, Red, WeChat

Versace 520 Celebrity Brand Ambassador Campaign

Constance

Resonance partnered with Versace brand ambassador Betty Wu to magnify the brand’s 520 message of love and generate excitement on social media platforms. Collaborating with various influential Red KOLs, we orchestrated a photoshoot where they showcased themselves wearing Versace’s collection.

Our role extended beyond the photoshoot, as we managed the dissemination of Versace’s 520 key messages across the platform. Our objective was to create awareness, spark interest, and motivate netizens to make purchases.

Through this collaboration, we successfully harnessed the reach and influence of Betty Wu, a Versace brand ambassador, to amplify the brand’s message of love during the 520 period. Leveraging the popularity of Red KOLs, we organized a captivating photoshoot that showcased Versace’s collection in a compelling and aspirational manner.

Furthermore, our strategic management of the key messages across the Red platform allowed us to generate buzz and curiosity among netizens. By effectively communicating Versace’s brand values and highlighting the allure of the collection, we encouraged potential customers to engage with the brand and consider making a purchase.

The collaboration with Betty Wu and the involvement of influential Red KOLs contributed to raising awareness and creating a buzz around Versace’s 520 campaign. By leveraging the power of social media, we successfully ignited interest and motivated netizens to explore Versace’s collection and embrace the brand’s message of love.

  • Social Media
  • WeChat
  • Campaign
  • KOL/KOC Collaboration

Collaborated with RED KOLs to spread the 520 key messages

Campaigns, Ecommerce, KOL, Photo, Video

Victorinox Covid-19 x Home Cooking Trend, Photo Video Production

new_resonance_admin

As the COVID-19 pandemic rapidly spread worldwide in early 2020, Victorinox noticed an unexpected growth in their cutlery series due to increased home quarantine and social distancing practices. Given their historic focus on Swiss Army Knives, they were short on visual assets for kitchen cutlery. We promptly stepped in to address this gap, creating product videos and images specifically tailored for the Chinese audience to keep pace with the burgeoning demand on e-commerce platforms.

Services Provided:

  • Digital
  • Video Production
  • Key Visual Production
  • E-Commerce
  • KOL