Category Campaign

Campaign, Campaigns, Photo, WeChat

La Perla Beauty Perfume Collection Launch – Local Video, Photo Shoot

Constance

As part of La Perla’s perfume launch campaign, we crafted a captivating story titled “Escape to the Memory.” This story was integrated into our content, e-commerce, and social media assets to generate buzz and drive engagement. The narrative followed a woman immersed in a beautiful garden, enveloped in the enchanting scent of La Perla’s “Once Upon a Garden” fragrance, set in a serene and idyllic summer backdrop. The accompanying video and photography assets from this production were strategically utilized across the brand’s social media channels, resulting in a significant boost in brand awareness.

  • Campaign
  • Social Media
  • Concept Creation
  • Video Production
  • WeChat

La Perla Campaign Video – Escape to the Memory

「Escape to the memory」Still shot 

Campaign, WeChat

Hennessy Prestige Collection Local Chinese Artists Collaboration

Constance

In order to enhance Hennessy’s brand recognition, we developed a compelling content series called “Tribute to the Legend” on WeChat. This column aimed to communicate the brand’s rich heritage and impeccable craftsmanship, establishing an emotional bond with the audience. To bring this vision to life, we partnered with local artists, enabling them to showcase their creative talents while highlighting the Hennessy legacy. The campaign garnered remarkable results, attracting a substantial influx of new followers to Hennessy’s official WeChat account, as well as generating significant page views and shares.

  • Campaign
  • Social Media
  • Artist Co-creation
  • Content Creation
  • WeChat

We collaborated with local installation artists to co-create the Hennessy legacy

Campaign, Photo, WeChat, WeChat Ads

Givenchy Prisme Libre Skin-Caring Glow Foundation Sampling Campaign

Kristy

To promote Givenchy’s Prisme Libre skin-caring glow foundation, we designed an interactive sampling application called H5. This innovative platform was specifically developed to educate users about the new product and encourage them to experience it firsthand. Upon successful sample application, the H5 application generates a unique verification QR code, which users can conveniently scan at participating offline stores to receive their sample. This seamless process not only increases user engagement but also facilitates a direct connection between the audience and the product, enhancing the overall sampling experience.

  • Digital Strategy
  • Social Media
  • WeChat
  • H5 Production
  • O2O Campaign
Loading page
Application
Terms and Conditions
Confirmation

Campaign WeChat H5 allows users to know more about the product and then apply for a sample to retrieve at retail stores

Campaign, Campaigns, Digital, Ecommerce, KOL, Photo, Red, Video, WeChat, Weibo

Gant Back to School Campaign: Local Photoshoot

Kristy

Gant FW 21 campaign video showcasing the “Future of American Sportswear”

To amplify brand awareness for Gant, we devised an engaging strategy centered around an interactive H5 experience that coincided with the 520 occasion. This unique H5 allowed Gant’s followers to participate in sharing love and affection. By accessing the H5, followers were given the opportunity to handpick flowers from a virtual garden of love, enabling them to curate a personalized and distinctive bouquet. These bouquets could then be sent to others, serving as a gesture of encouragement for recipients to create their own bouquet and pass it forward.

In addition to the H5 experience, we partnered with top Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) to share our 520 campaign’s core idea across various social media platforms. By leveraging their influence, we aimed to generate substantial social buzz around Gant’s brand and the 520 concept.

This combined approach not only fostered meaningful engagement with Gant’s audience but also facilitated the organic spread of the brand’s message as followers actively participated and shared their unique bouquet creations. By incorporating influential voices, we successfully maximized the reach and impact of Gant’s 520 campaign, ultimately enhancing brand awareness and creating a memorable brand experience for all involved.

  • Video Production
  • Digital
  • KOLs Collaboration
  • Key Visual Production
  • O2O

Gant’s local shooting showcases a preppy back-to-school style

Campaign, Douyin, Red, WeChat

Lacoste x Peanuts Collection Collaboration: Douyin, Red KOL Campaign

Constance

Lacoste Douyin sing-a-long challenge

Lacoste Douyin dance challenge

Resonance collaborated with 12 influential Key Opinion Leaders (KOLs) from Douyin and Red to co-create an immersive experience around the Lacoste x Peanuts collection. Our aim was to generate excitement and raise awareness for this collaboration.

To achieve this, we engaged the KOLs to develop entertaining and engaging content that encompassed various forms of creative expression, such as songs and dances. This diverse range of content not only captured the attention of the audience but also aligned with the fun and vibrant spirit of the Lacoste x Peanuts collection.

Through strategic promotion on popular platforms like Douyin and Red, the campaign successfully sparked widespread buzz and excitement. By leveraging the massive reach and influence of these platforms, we were able to generate significant awareness and engagement for the collaboration.

The partnership with the KOLs allowed us to tap into their established fan bases and leverage their creativity to showcase the Lacoste x Peanuts collection in a dynamic and appealing manner. This co-creation approach brought a fresh and authentic perspective to the campaign, resonating with the target audience and enhancing the overall impact.

In summary, the campaign successfully created a buzz and generated excitement across popular platforms like Douyin and Red through the collaboration with influential KOLs. By leveraging their creativity and engagement, we effectively amplified brand awareness and showcased the unique appeal of the Lacoste x Peanuts collection to a wide audience.

Services Provided:

  • WeChat
  • Social Media
  • Red
  • KOL / KOC
  • Douyin

Local KOLs’ UGC to create a buzz on social media

Campaign, Photo, WeChat, WeChat Ads

Byredo Makeup WeChat Launch Campaign

Constance

Byredo’s new makeup line embraced an artistic approach to establish its unique brand personality. To visually captivate the audience and create engaging content, we crafted stunning SVG assets that showcased the beauty and creativity of the products.

To maximize the campaign’s reach, we strategically utilized WeChat Moment ads and banner ads. These platforms allowed us to effectively target and engage the desired audience, generating awareness and interest in Byredo’s makeup line.

To drive sales and create a seamless shopping experience, we developed a WeChat Pop-Up Store. This virtual store provided a convenient and interactive platform for users to explore and purchase Byredo’s products. By leveraging the popularity and convenience of WeChat, we successfully directed traffic to Byredo’s e-commerce platform, facilitating an effortless purchasing journey for customers.

This comprehensive approach of leveraging artistic SVG assets, strategic ad placements, and a WeChat Pop-Up Store resulted in increased brand exposure, heightened engagement, and ultimately, higher sales for Byredo’s makeup line. By blending creativity, technology, and e-commerce, we effectively showcased the brand’s personality, captured attention, and drove conversions.

  • SVG production
  • WeChat
  • Paid Media
  • Pop-up store

Byredo WeChat content production and pop-up store

Campaign, WeChat

Byredo Young Rose Perfume WeChat, Red Launch Campaign

Constance

To create a significant impact for the new collection launch of the Young Rose Campaign, we employed a strategic approach by enhancing the visual assets and optimizing content layout using creative SVG elements on WeChat.

To increase brand awareness and visibility, we allocated resources to invest in paid social media advertisements, prominently featuring our carefully crafted creative assets. These ads were strategically targeted to reach the desired audience and generate interest and engagement surrounding the new collection.

In addition to the paid social media ads, we launched a RED campaign, leveraging the popular platform to further amplify awareness and create buzz among our core target audience. This campaign allowed us to engage with users and generate conversations around the Young Rose collection, further boosting brand recognition and interest.

To provide a seamless shopping experience and drive conversions, we also established a WeChat Pop-Up Store. This virtual store served as a hub for customers to explore and purchase the Young Rose collection, enhancing convenience and encouraging interaction with the brand.

By combining these various strategies, including creative SVG and layout on WeChat, paid social media ads, a RED campaign, and a WeChat Pop-Up Store, we successfully increased brand awareness and generated excitement among the core target audience for the Young Rose Campaign. These efforts contributed to a greater visibility of the collection and sparked interest and engagement, ultimately driving the desired business outcomes.

  • Campaign
  • Social Media
  • WeChat
  • Content Optimization

Byredo Young Rose Campaign WeChat Campaign, SVG Production, Visual Optimization

Campaign, Campaigns, KOL, Red, WeChat

Versace 520 Celebrity Brand Ambassador Campaign

Constance

Resonance partnered with Versace brand ambassador Betty Wu to magnify the brand’s 520 message of love and generate excitement on social media platforms. Collaborating with various influential Red KOLs, we orchestrated a photoshoot where they showcased themselves wearing Versace’s collection.

Our role extended beyond the photoshoot, as we managed the dissemination of Versace’s 520 key messages across the platform. Our objective was to create awareness, spark interest, and motivate netizens to make purchases.

Through this collaboration, we successfully harnessed the reach and influence of Betty Wu, a Versace brand ambassador, to amplify the brand’s message of love during the 520 period. Leveraging the popularity of Red KOLs, we organized a captivating photoshoot that showcased Versace’s collection in a compelling and aspirational manner.

Furthermore, our strategic management of the key messages across the Red platform allowed us to generate buzz and curiosity among netizens. By effectively communicating Versace’s brand values and highlighting the allure of the collection, we encouraged potential customers to engage with the brand and consider making a purchase.

The collaboration with Betty Wu and the involvement of influential Red KOLs contributed to raising awareness and creating a buzz around Versace’s 520 campaign. By leveraging the power of social media, we successfully ignited interest and motivated netizens to explore Versace’s collection and embrace the brand’s message of love.

  • Social Media
  • WeChat
  • Campaign
  • KOL/KOC Collaboration

Collaborated with RED KOLs to spread the 520 key messages

Campaign, Digital, Ecommerce, H5, KOL, Video

Givenchy Beauty Pop Up Store Campaign

new_resonance_admin

In our efforts to enhance awareness and drive purchases for Givenchy’s Le Rouge lipstick, we devised a multi-faceted campaign strategy. We created three compelling videos featuring Key Opinion Leaders (KOLs) who embarked on a journey to rediscover their uniquely beautiful selves. These videos were complemented by a simple yet engaging interactive H5 mini-game.

The videos followed the KOLs as they explored the enchanting locations of Sanya, each connected by a red couture Givenchy ribbon. These locations symbolized Givenchy’s key products, including Prisme Libre, Le Rouge lipstick, and L’intemporel blossom compact cream. By incorporating these iconic products into the storyline, we established a strong connection between the brand and the pursuit of beauty.

To further engage netizens, we developed an interactive H5 mini-game. Participants who played the game had the opportunity to win a Le Rouge lipstick, creating an incentive for active participation and fostering a sense of excitement and anticipation.

This comprehensive campaign approach allowed us to captivate the target audience through visually compelling videos, immersive storytelling, and an interactive H5 experience. By showcasing the journey of self-discovery and the connection to Givenchy’s key products, we effectively generated interest and enthusiasm among netizens.

Ultimately, our campaign aimed to increase awareness and drive purchase intent for Givenchy’s Le Rouge lipstick. Through the combined power of engaging videos, an interactive H5 mini-game, and the allure of winning a coveted product, we successfully created a memorable and impactful brand experience that resonated with the audience, reinforcing Givenchy’s position as a leader in the beauty industry.

Campaign, KOL, Mini Program, WeChat

TUMI CNY Red Packet WeChat Campaign

new_resonance_admin

In celebration of Chinese New Year 2020, TUMI collaborated with the renowned Los Angeles-based illustrator, Victo Ngai, to create a unique and engaging campaign.

To raise awareness among the target audience, we launched the campaign with a post on TUMI’s official WeChat account. This post aimed to capture the attention of the audience and encourage them to actively participate in the campaign. One of the key features of the campaign was the opportunity for users to screenshot the new year prophecy for good luck, creating a sense of excitement and anticipation.

In addition, we introduced a customized red packet featuring Victo Ngai’s illustration. This red packet allowed users to send greetings and blessings to their loved ones during the holiday season, adding a personal touch to the campaign and fostering a sense of connection and celebration.

By combining the elements of the new year prophecy screenshot and the customized red packet, we created an interactive and culturally relevant experience that resonated with the audience. This campaign not only raised awareness of TUMI’s brand during the festive period but also enriched the holiday celebrations for users by providing them with a unique and meaningful way to connect with their loved ones.

Through our collaboration with Victo Ngai and the utilization of WeChat’s platform, we successfully engaged the audience and provided them with an interactive and culturally significant experience. This campaign enhanced TUMI’s brand presence and fostered a sense of goodwill and celebration during the Chinese New Year.