Tag Mini Program

Mini Program, WeChat

Hennessy Rare Cognac Limited Edition WeChat Mini Program

Constance

In our pursuit of increasing customer loyalty and satisfaction, we developed a sophisticated WeChat mini program that offered an exclusive registration system and ownership certificates for a limited edition product. This initiative was designed to provide a seamless and premium customer experience.

By leveraging the WeChat platform, we ensured that all customers could easily access and navigate the mini program system. This user-friendly interface facilitated a smooth customer journey, allowing them to register for the limited edition product with ease.

Additionally, the mini program offered a unique feature of generating ownership certificates, enhancing the exclusivity and value of the limited edition item for customers. This personalized touch created a sense of pride and enhanced customer satisfaction.

Beyond its primary function, the well-designed mini program was utilized for various purposes, including brand product promotion, VIP invitations, and press releases. Its versatility allowed us to leverage the platform for multiple marketing initiatives, maximizing its impact and effectiveness.

Through the WeChat mini program, we not only provided a premium experience for customers but also fostered a sense of loyalty and satisfaction. By integrating exclusive registration, ownership certificates, and multi-purpose functionality, we successfully created a valuable tool that enhanced the overall customer journey and served as a powerful asset for brand promotion and communication.

The seamless integration of the mini program into the brand’s ecosystem allowed for consistent and convenient interactions with customers, ultimately strengthening loyalty and satisfaction.

Services Provided:

  • Digital
  • Social Media
  • WeChat
  • Mini Program

Create an exclusive customer service system and offer a luxury customer service

Campaign, Digital, Ecommerce, H5, KOL, Video

Givenchy Beauty Pop Up Store Campaign

new_resonance_admin

In our efforts to enhance awareness and drive purchases for Givenchy’s Le Rouge lipstick, we devised a multi-faceted campaign strategy. We created three compelling videos featuring Key Opinion Leaders (KOLs) who embarked on a journey to rediscover their uniquely beautiful selves. These videos were complemented by a simple yet engaging interactive H5 mini-game.

The videos followed the KOLs as they explored the enchanting locations of Sanya, each connected by a red couture Givenchy ribbon. These locations symbolized Givenchy’s key products, including Prisme Libre, Le Rouge lipstick, and L’intemporel blossom compact cream. By incorporating these iconic products into the storyline, we established a strong connection between the brand and the pursuit of beauty.

To further engage netizens, we developed an interactive H5 mini-game. Participants who played the game had the opportunity to win a Le Rouge lipstick, creating an incentive for active participation and fostering a sense of excitement and anticipation.

This comprehensive campaign approach allowed us to captivate the target audience through visually compelling videos, immersive storytelling, and an interactive H5 experience. By showcasing the journey of self-discovery and the connection to Givenchy’s key products, we effectively generated interest and enthusiasm among netizens.

Ultimately, our campaign aimed to increase awareness and drive purchase intent for Givenchy’s Le Rouge lipstick. Through the combined power of engaging videos, an interactive H5 mini-game, and the allure of winning a coveted product, we successfully created a memorable and impactful brand experience that resonated with the audience, reinforcing Givenchy’s position as a leader in the beauty industry.

Campaign, KOL, Mini Program, WeChat

TUMI CNY Red Packet WeChat Campaign

new_resonance_admin

In celebration of Chinese New Year 2020, TUMI collaborated with the renowned Los Angeles-based illustrator, Victo Ngai, to create a unique and engaging campaign.

To raise awareness among the target audience, we launched the campaign with a post on TUMI’s official WeChat account. This post aimed to capture the attention of the audience and encourage them to actively participate in the campaign. One of the key features of the campaign was the opportunity for users to screenshot the new year prophecy for good luck, creating a sense of excitement and anticipation.

In addition, we introduced a customized red packet featuring Victo Ngai’s illustration. This red packet allowed users to send greetings and blessings to their loved ones during the holiday season, adding a personal touch to the campaign and fostering a sense of connection and celebration.

By combining the elements of the new year prophecy screenshot and the customized red packet, we created an interactive and culturally relevant experience that resonated with the audience. This campaign not only raised awareness of TUMI’s brand during the festive period but also enriched the holiday celebrations for users by providing them with a unique and meaningful way to connect with their loved ones.

Through our collaboration with Victo Ngai and the utilization of WeChat’s platform, we successfully engaged the audience and provided them with an interactive and culturally significant experience. This campaign enhanced TUMI’s brand presence and fostered a sense of goodwill and celebration during the Chinese New Year.