Tag Campaign

Campaign, Photo, WeChat, WeChat Ads

Givenchy Prisme Libre Skin-Caring Glow Foundation Sampling Campaign

Kristy

To promote Givenchy’s Prisme Libre skin-caring glow foundation, we designed an interactive sampling application called H5. This innovative platform was specifically developed to educate users about the new product and encourage them to experience it firsthand. Upon successful sample application, the H5 application generates a unique verification QR code, which users can conveniently scan at participating offline stores to receive their sample. This seamless process not only increases user engagement but also facilitates a direct connection between the audience and the product, enhancing the overall sampling experience.

  • Digital Strategy
  • Social Media
  • WeChat
  • H5 Production
  • O2O Campaign
Loading page
Application
Terms and Conditions
Confirmation

Campaign WeChat H5 allows users to know more about the product and then apply for a sample to retrieve at retail stores

Campaign, Photo, WeChat, WeChat Ads

Byredo Makeup WeChat Launch Campaign

Constance

Byredo’s new makeup line embraced an artistic approach to establish its unique brand personality. To visually captivate the audience and create engaging content, we crafted stunning SVG assets that showcased the beauty and creativity of the products.

To maximize the campaign’s reach, we strategically utilized WeChat Moment ads and banner ads. These platforms allowed us to effectively target and engage the desired audience, generating awareness and interest in Byredo’s makeup line.

To drive sales and create a seamless shopping experience, we developed a WeChat Pop-Up Store. This virtual store provided a convenient and interactive platform for users to explore and purchase Byredo’s products. By leveraging the popularity and convenience of WeChat, we successfully directed traffic to Byredo’s e-commerce platform, facilitating an effortless purchasing journey for customers.

This comprehensive approach of leveraging artistic SVG assets, strategic ad placements, and a WeChat Pop-Up Store resulted in increased brand exposure, heightened engagement, and ultimately, higher sales for Byredo’s makeup line. By blending creativity, technology, and e-commerce, we effectively showcased the brand’s personality, captured attention, and drove conversions.

  • SVG production
  • WeChat
  • Paid Media
  • Pop-up store

Byredo WeChat content production and pop-up store

Campaign, WeChat

Byredo Young Rose Perfume WeChat, Red Launch Campaign

Constance

To create a significant impact for the new collection launch of the Young Rose Campaign, we employed a strategic approach by enhancing the visual assets and optimizing content layout using creative SVG elements on WeChat.

To increase brand awareness and visibility, we allocated resources to invest in paid social media advertisements, prominently featuring our carefully crafted creative assets. These ads were strategically targeted to reach the desired audience and generate interest and engagement surrounding the new collection.

In addition to the paid social media ads, we launched a RED campaign, leveraging the popular platform to further amplify awareness and create buzz among our core target audience. This campaign allowed us to engage with users and generate conversations around the Young Rose collection, further boosting brand recognition and interest.

To provide a seamless shopping experience and drive conversions, we also established a WeChat Pop-Up Store. This virtual store served as a hub for customers to explore and purchase the Young Rose collection, enhancing convenience and encouraging interaction with the brand.

By combining these various strategies, including creative SVG and layout on WeChat, paid social media ads, a RED campaign, and a WeChat Pop-Up Store, we successfully increased brand awareness and generated excitement among the core target audience for the Young Rose Campaign. These efforts contributed to a greater visibility of the collection and sparked interest and engagement, ultimately driving the desired business outcomes.

  • Campaign
  • Social Media
  • WeChat
  • Content Optimization

Byredo Young Rose Campaign WeChat Campaign, SVG Production, Visual Optimization

Campaign, Campaigns, KOL, Red, WeChat

Versace 520 Celebrity Brand Ambassador Campaign

Constance

Resonance partnered with Versace brand ambassador Betty Wu to magnify the brand’s 520 message of love and generate excitement on social media platforms. Collaborating with various influential Red KOLs, we orchestrated a photoshoot where they showcased themselves wearing Versace’s collection.

Our role extended beyond the photoshoot, as we managed the dissemination of Versace’s 520 key messages across the platform. Our objective was to create awareness, spark interest, and motivate netizens to make purchases.

Through this collaboration, we successfully harnessed the reach and influence of Betty Wu, a Versace brand ambassador, to amplify the brand’s message of love during the 520 period. Leveraging the popularity of Red KOLs, we organized a captivating photoshoot that showcased Versace’s collection in a compelling and aspirational manner.

Furthermore, our strategic management of the key messages across the Red platform allowed us to generate buzz and curiosity among netizens. By effectively communicating Versace’s brand values and highlighting the allure of the collection, we encouraged potential customers to engage with the brand and consider making a purchase.

The collaboration with Betty Wu and the involvement of influential Red KOLs contributed to raising awareness and creating a buzz around Versace’s 520 campaign. By leveraging the power of social media, we successfully ignited interest and motivated netizens to explore Versace’s collection and embrace the brand’s message of love.

  • Social Media
  • WeChat
  • Campaign
  • KOL/KOC Collaboration

Collaborated with RED KOLs to spread the 520 key messages