Category Digital

Campaign, Campaigns, Digital, Ecommerce, KOL, Photo, Red, Video, WeChat, Weibo

Gant Back to School Campaign: Local Photoshoot

Kristy

Gant FW 21 campaign video showcasing the “Future of American Sportswear”

To amplify brand awareness for Gant, we devised an engaging strategy centered around an interactive H5 experience that coincided with the 520 occasion. This unique H5 allowed Gant’s followers to participate in sharing love and affection. By accessing the H5, followers were given the opportunity to handpick flowers from a virtual garden of love, enabling them to curate a personalized and distinctive bouquet. These bouquets could then be sent to others, serving as a gesture of encouragement for recipients to create their own bouquet and pass it forward.

In addition to the H5 experience, we partnered with top Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) to share our 520 campaign’s core idea across various social media platforms. By leveraging their influence, we aimed to generate substantial social buzz around Gant’s brand and the 520 concept.

This combined approach not only fostered meaningful engagement with Gant’s audience but also facilitated the organic spread of the brand’s message as followers actively participated and shared their unique bouquet creations. By incorporating influential voices, we successfully maximized the reach and impact of Gant’s 520 campaign, ultimately enhancing brand awareness and creating a memorable brand experience for all involved.

  • Video Production
  • Digital
  • KOLs Collaboration
  • Key Visual Production
  • O2O

Gant’s local shooting showcases a preppy back-to-school style

Campaign, Digital, Ecommerce, H5, KOL, Video

Givenchy Beauty Pop Up Store Campaign

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In our efforts to enhance awareness and drive purchases for Givenchy’s Le Rouge lipstick, we devised a multi-faceted campaign strategy. We created three compelling videos featuring Key Opinion Leaders (KOLs) who embarked on a journey to rediscover their uniquely beautiful selves. These videos were complemented by a simple yet engaging interactive H5 mini-game.

The videos followed the KOLs as they explored the enchanting locations of Sanya, each connected by a red couture Givenchy ribbon. These locations symbolized Givenchy’s key products, including Prisme Libre, Le Rouge lipstick, and L’intemporel blossom compact cream. By incorporating these iconic products into the storyline, we established a strong connection between the brand and the pursuit of beauty.

To further engage netizens, we developed an interactive H5 mini-game. Participants who played the game had the opportunity to win a Le Rouge lipstick, creating an incentive for active participation and fostering a sense of excitement and anticipation.

This comprehensive campaign approach allowed us to captivate the target audience through visually compelling videos, immersive storytelling, and an interactive H5 experience. By showcasing the journey of self-discovery and the connection to Givenchy’s key products, we effectively generated interest and enthusiasm among netizens.

Ultimately, our campaign aimed to increase awareness and drive purchase intent for Givenchy’s Le Rouge lipstick. Through the combined power of engaging videos, an interactive H5 mini-game, and the allure of winning a coveted product, we successfully created a memorable and impactful brand experience that resonated with the audience, reinforcing Givenchy’s position as a leader in the beauty industry.