Weibo – Resonance

Campaign, Campaigns, Digital, KOL, Social Media, Video, WeChat, Weibo

Victorinox x Chinese Constellations Social Video Ecommerce Campaign

new_resonance_admin September 7, 2020June 12, 2023

To resonate with China’s netizens during the Chinese New Year, Victorinox introduced a special edition collection inspired by four Ancient Chinese constellations. This marked the first occasion for Victorinox embracing a Chinese cultural aesthetic.

Resonance spearheaded the promotion of this unique collection across WeChat and Weibo, earning a wave of positive accolades from China’s netizens.

Further, we developed an animated video set in a Chinese cultural setting, vividly showcasing each product from the new collection. Crafted for easy consumption and sharing, the video swiftly caught traction. It led to a surge in demand, with each product, as well as collector’s editions featuring the complete collection, selling out within days on Chinese e-commerce platforms Tmall and JD.

Services Provided:

Digital
Social Media
Weibo
WeChat
E-Commerce
TMall
JD
Video
Campaign

Azure Dragon of the East

White Tiger of the West

Vermilion Bird of the South

Black Tortoise of the North

Digital, Ecommerce, KOL, Red, Social Media, Weibo

Massimo Dutti KOLs Seeding on Weibo, Red to Drive Tmall Sales

Rand Han September 7, 2020June 12, 2023

Massimo Dutti entrusted Resonance with the responsibility of amplifying brand recognition among a niche audience on Weibo, all while embodying the distinctive Massimo Dutti Lifestyle & Philosophy.

Our strategy involved engaging a range of fashion, lifestyle, art, and travel Key Opinion Leaders (KOLs) who embodied the Dutti style. We shared striking images featuring Dutti products on Weibo, designed to pique follower interest and incentivize purchase.

Over the course of 7 months, we partnered with 14 KOLs, generating a staggering 6.8 million social impressions and 13.8 thousand social engagements. This successful collaboration served to significantly bolster Massimo Dutti’s brand awareness and engagement.

Campaigns, Douyin, KOL, Social Media, Video, WeChat, Weibo

Tesla x Star Alliance H5 Minisite Douyin KOL Campaign

new_resonance_admin September 7, 2020June 12, 2023

Spotting a synergy between the audience profiles of Star Alliance and Tesla, we devised a collaborative promotional campaign. This campaign showcased the harmonious union of the Star Alliance Circle travel program and Tesla’s High-Value International Travel (HVIT) program, illustrating the seamless transition from sky to ground travel for the ultimate travel experience.

Resonance developed an interactive H5 minisite, a user-friendly platform for netizens to comprehend the benefits of Star Alliance and Tesla in the context of Circle Pacific travel scenarios, and purchase a Circle Pacific travel package. This not only raised awareness for the package but also gathered valuable data about our target audience’s travel habits, needs, and preferences.

To further enhance campaign visibility, we joined forces with Jaykan, a well-established travel blogger on Douyin and Weibo. This strategic partnership played a key role in amplifying campaign awareness.

Services Provided:

Digital
Social Media
Weibo
Douyin
WeChat
H5 Mini Site
Video
Campaign

Tesla1 Tesla x Star Alliance

Tesla3 Route Customization

tesla2 Video of Scenic Views

Tesla6 Itinerary Suggestion

Tesla5 Data Collection

Tesla4 Photo Sharing

Ultimate Travel Experience | Interactive H5 | Travel Route Customization | CRM Capture System | Photo Sharing UGC

KOL Support

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SAKOL2

KOL Support

Campaigns, Social Media, WeChat, Weibo

Victorinox Connecting w/ Youth Culture KV Photo Shoot

new_resonance_admin September 3, 2020June 12, 2023

We integrated youth culture and popular Chinese internet language with Victorinox’s unique design to boost engagement among younger audiences on Weibo and WeChat. By creating engaging animated stickers, we managed to further close the gap between Victorinox and the younger demographic.

To rejuvenate this 116-year-old brand, Resonance also produced key visuals for each product in the collection, overseeing concept, art direction, and production. We linked the creative assets from the new collection with an H5 mini site, accessible via Weibo and WeChat, where netizens could cast votes for their favorite items. Additionally, we showcased the new assets in banner ads on the Chinese e-commerce platform JD, ensuring wide visibility and brand awareness.

Services Provided:

Digital
Social Media
Weibo
WeChat
E-Commerce
JD

Vic Emoji 1

Vic Emoji 2

Vic Emoji 3

Graphic Range: Words Play

Graphic Range: Galaxy

Graphic Range: Just Play

Graphic Range: Graffiti

Graphic Range: Words Play

Graphic Range: Galaxy

Graphic Range: Just Play

Graphic Range: Graffiti

Campaigns, KOL, Social Media, WeChat, Weibo

OYSHO Product Launch + KOL Video Shooting

new_resonance_admin July 30, 2020June 12, 2023

Capitalizing on the thriving athleisure trend in China, OYSHO sought fresh, locally relevant assets for their fitness line. We responded by creating a video starring Liang Yuan, a local fitness influencer, adorned in OYSHO’s latest workout collection.

In the video, Liang Yuan demonstrated her workout routines, inspiring the audience with a series of articles outlining her preferred workout practices. She explained effective exercises, each time showcasing a different OYSHO athleisure look. The content was disseminated across OYSHO’s Weibo and WeChat channels, as well as Liang Yuan’s extensive Weibo following of 700k, generating significant awareness for Oysho’s new sports line in China.

Services Provided:

Digital
Social Media
WeChat
Weibo
KOL
Video Shooting
Photo Shooting

Campaigns, KOL, Social Media, Video, WeChat, Weibo

Tiffany “Choose Love” Campaign, with Celebrity Mark Chao

new_resonance_admin September 4, 2017June 12, 2023

To solidify Tiffany’s association with the concept of “love,” we needed an approach that aligned with the brand’s essence while resonating with modern Chinese women. Our idea centered around the notion of “choose love,” emphasizing love as an empowering choice rather than a passive event. With this concept in mind, we developed a campaign featuring celebrity Mark Chao that explored different facets of love, such as romance, patience, and empathy.

Resonance took charge of the entire campaign process, starting from crafting the script and scouting shooting locations, to recruiting a director and production house for creating the primary video asset showcased at the top of the page. Additionally, we produced social media and digital content, collaborated with influencers to spread the message, and managed the campaign in its entirety. The campaign successfully surpassed its set key performance indicators (KPIs), delivering exceptional results.

Services Provided:

Digital
Social Media
Video
Campaign

Tiffany – Choose Love

Mark Chao “Choose Love” Campaign

Campaigns, KOL, Social Media, WeChat, Weibo

TOMS Summer Campaign KOL Photo/Video Shoot

new_resonance_admin August 3, 2020June 12, 2023

During TOMS’ peak selling season in the summer, we aimed to capture the perfect summer vibe, generate compelling local content, and expand awareness for the brand. To achieve this, we partnered with three local influencers who specialized in fashion, couples, and travel.

Together, we created a series of joyful and vibrant video content that authentically represented TOMS’ brand identity. These videos served as the core assets of the campaign, allowing us to effectively showcase the new collection and highlight the latest arrivals, including the Disney x TOMS crossover collection. Through captivating storytelling in the videos, we successfully engaged the target audience and conveyed the essence of TOMS’ brand DNA.

Services Provided:

Digital
KOL
Social Media
WeChat
Weibo
Video Production

TOMS1

Couple Looks with LiangYuan & Elvis

TOMS2

Travel with HIYA Sonya

Campaigns, KOL, Social Media, WeChat, Weibo

Paul Smith Douyin Campaign for the Beijing Offline Exhibition

new_resonance_admin June 8, 2020June 12, 2023

To generate awareness and attract young Chinese millennials to Paul Smith’s offline exhibition in Beijing as part of the #My Name is Paul Smith# campaign, Resonance implemented a multi-faceted digital strategy. We strategically utilized WeChat and Weibo ads to drive awareness and reach a broader audience. In addition, we collaborated with top Douyin KOLs to create engaging short videos that sparked social buzz and generated interest in the event on the popular Douyin platform.

Furthermore, Resonance orchestrated several O2O (online-to-offline) engagements to encourage visitors to create and share content about their offline experiences, thereby amplifying the social buzz surrounding Paul Smith. These activities not only increased visibility for the brand but also fostered active engagement from attendees, generating excitement and further extending the campaign’s reach across social media channels.

Services Provided:

Digital
KOL
Social Media
WeChat
Weibo
Douyin
Social Ads

PS KOL 1

PS KOL 2

PS KOL 3

PS KOL 4

– Video Creation from Douyin KOLs to Drive Social Buzz –

– UGC at the Offline Exhibition –

Campaigns, KOL, Social Media, WeChat, Weibo

Brooks Brothers KOL Videos of Refined Gentlemen

new_resonance_admin July 22, 2020June 12, 2023

During Brooks Brothers’ 200th anniversary, the brand sought to establish a stronger connection with its Chinese audience by infusing local flavor into its daily content. Rather than launching a large-scale campaign, the focus was on adding a touch of authenticity and intimacy to the brand’s storytelling.

To support this initiative, Resonance identified and conducted interviews with several influential pioneers in their respective industries. These individuals embodied the spirit of Brooks Brothers and shared their personal stories, aspirations, and interpretations of what it means to be a refined gentleman in modern times. This approach allowed us to create cost-effective, locally relevant content that showcased the Brooks Brothers narrative from a fresh and intimate perspective, fostering a stronger bond with the Chinese audience.

Services Provided:

Digital
KOL
Social Media
WeChat
Weibo
Video Shooting

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bbclub5

BBclub4

BBClub3

BBclub2

BBclub1

KOL Support from Aspirational Leaders

Campaigns, KOL, Social Media, WeChat, Weibo

Brooks Brothers Virtual Museum WeChat Mini Program

new_resonance_admin June 4, 2020June 12, 2023

In honor of Brooks Brothers’ 200th Anniversary, our objective was to educate and captivate audiences by highlighting the brand’s rich legacy and demonstrating why netizens should choose Brooks Brothers.

To achieve this, we devised an innovative approach that not only attracted attention but also provided an engaging experience for followers. We developed an online virtual library using a WeChat mini program, inviting local followers to embark on an immersive journey through Brooks Brothers’ history and stories. This interactive platform allowed users to explore the brand’s heritage in a captivating and intriguing manner, ultimately deepening their understanding and appreciation for Brooks Brothers.

Services Provided:

Campaigns
Digital
KOL
Social Media
WeChat Mini Program
Weibo
Social Ads

Brooks Brothers Virtual Store

200th Anniversary VR Museum

Campaigns, KOL, Social Media, WeChat, Weibo

Live Streaming the Grand Opening of Prada’s Flagship Store

new_resonance_admin March 2, 2020June 12, 2023

Prada faced a challenge when it came to generating social buzz for its Plaza66 flagship store, as the brand’s official social channels were limited to posting traditional and formal press release content. To overcome this hurdle, Resonance devised a strategic approach.

While adhering to the brand guidelines and sharing the press release content on Prada’s official accounts, we collaborated with China’s top fashion Key Opinion Leader (KOL), Gogoboi, to cover the event through live streams on two of China’s most popular platforms: Inke and Yizhibo.

Gogoboi’s live stream involved a store tour and celebrity interviews, delivered in a casual and humorous manner. This approach not only fostered high social engagement but also sparked conversations and generated a buzz surrounding the event. By leveraging the influence of Gogoboi and the live stream platforms, we successfully created a lively and engaging experience for the audience.

Services Provided: