Author Constance

Campaign, Campaigns, Photo, WeChat

La Perla Beauty Perfume Collection Launch – Local Video, Photo Shoot

Constance

As part of La Perla’s perfume launch campaign, we crafted a captivating story titled “Escape to the Memory.” This story was integrated into our content, e-commerce, and social media assets to generate buzz and drive engagement. The narrative followed a woman immersed in a beautiful garden, enveloped in the enchanting scent of La Perla’s “Once Upon a Garden” fragrance, set in a serene and idyllic summer backdrop. The accompanying video and photography assets from this production were strategically utilized across the brand’s social media channels, resulting in a significant boost in brand awareness.

  • Campaign
  • Social Media
  • Concept Creation
  • Video Production
  • WeChat

La Perla Campaign Video – Escape to the Memory

「Escape to the memory」Still shot 

Campaign, WeChat

Hennessy Prestige Collection Local Chinese Artists Collaboration

Constance

In order to enhance Hennessy’s brand recognition, we developed a compelling content series called “Tribute to the Legend” on WeChat. This column aimed to communicate the brand’s rich heritage and impeccable craftsmanship, establishing an emotional bond with the audience. To bring this vision to life, we partnered with local artists, enabling them to showcase their creative talents while highlighting the Hennessy legacy. The campaign garnered remarkable results, attracting a substantial influx of new followers to Hennessy’s official WeChat account, as well as generating significant page views and shares.

  • Campaign
  • Social Media
  • Artist Co-creation
  • Content Creation
  • WeChat

We collaborated with local installation artists to co-create the Hennessy legacy

Campaign, Douyin, Red, WeChat

Lacoste x Peanuts Collection Collaboration: Douyin, Red KOL Campaign

Constance

Lacoste Douyin sing-a-long challenge

Lacoste Douyin dance challenge

Resonance collaborated with 12 influential Key Opinion Leaders (KOLs) from Douyin and Red to co-create an immersive experience around the Lacoste x Peanuts collection. Our aim was to generate excitement and raise awareness for this collaboration.

To achieve this, we engaged the KOLs to develop entertaining and engaging content that encompassed various forms of creative expression, such as songs and dances. This diverse range of content not only captured the attention of the audience but also aligned with the fun and vibrant spirit of the Lacoste x Peanuts collection.

Through strategic promotion on popular platforms like Douyin and Red, the campaign successfully sparked widespread buzz and excitement. By leveraging the massive reach and influence of these platforms, we were able to generate significant awareness and engagement for the collaboration.

The partnership with the KOLs allowed us to tap into their established fan bases and leverage their creativity to showcase the Lacoste x Peanuts collection in a dynamic and appealing manner. This co-creation approach brought a fresh and authentic perspective to the campaign, resonating with the target audience and enhancing the overall impact.

In summary, the campaign successfully created a buzz and generated excitement across popular platforms like Douyin and Red through the collaboration with influential KOLs. By leveraging their creativity and engagement, we effectively amplified brand awareness and showcased the unique appeal of the Lacoste x Peanuts collection to a wide audience.

Services Provided:

  • WeChat
  • Social Media
  • Red
  • KOL / KOC
  • Douyin

Local KOLs’ UGC to create a buzz on social media

Campaign, Photo, WeChat, WeChat Ads

Byredo Makeup WeChat Launch Campaign

Constance

Byredo’s new makeup line embraced an artistic approach to establish its unique brand personality. To visually captivate the audience and create engaging content, we crafted stunning SVG assets that showcased the beauty and creativity of the products.

To maximize the campaign’s reach, we strategically utilized WeChat Moment ads and banner ads. These platforms allowed us to effectively target and engage the desired audience, generating awareness and interest in Byredo’s makeup line.

To drive sales and create a seamless shopping experience, we developed a WeChat Pop-Up Store. This virtual store provided a convenient and interactive platform for users to explore and purchase Byredo’s products. By leveraging the popularity and convenience of WeChat, we successfully directed traffic to Byredo’s e-commerce platform, facilitating an effortless purchasing journey for customers.

This comprehensive approach of leveraging artistic SVG assets, strategic ad placements, and a WeChat Pop-Up Store resulted in increased brand exposure, heightened engagement, and ultimately, higher sales for Byredo’s makeup line. By blending creativity, technology, and e-commerce, we effectively showcased the brand’s personality, captured attention, and drove conversions.

  • SVG production
  • WeChat
  • Paid Media
  • Pop-up store

Byredo WeChat content production and pop-up store

Campaign, WeChat

Byredo Young Rose Perfume WeChat, Red Launch Campaign

Constance

To create a significant impact for the new collection launch of the Young Rose Campaign, we employed a strategic approach by enhancing the visual assets and optimizing content layout using creative SVG elements on WeChat.

To increase brand awareness and visibility, we allocated resources to invest in paid social media advertisements, prominently featuring our carefully crafted creative assets. These ads were strategically targeted to reach the desired audience and generate interest and engagement surrounding the new collection.

In addition to the paid social media ads, we launched a RED campaign, leveraging the popular platform to further amplify awareness and create buzz among our core target audience. This campaign allowed us to engage with users and generate conversations around the Young Rose collection, further boosting brand recognition and interest.

To provide a seamless shopping experience and drive conversions, we also established a WeChat Pop-Up Store. This virtual store served as a hub for customers to explore and purchase the Young Rose collection, enhancing convenience and encouraging interaction with the brand.

By combining these various strategies, including creative SVG and layout on WeChat, paid social media ads, a RED campaign, and a WeChat Pop-Up Store, we successfully increased brand awareness and generated excitement among the core target audience for the Young Rose Campaign. These efforts contributed to a greater visibility of the collection and sparked interest and engagement, ultimately driving the desired business outcomes.

  • Campaign
  • Social Media
  • WeChat
  • Content Optimization

Byredo Young Rose Campaign WeChat Campaign, SVG Production, Visual Optimization

Campaign, Campaigns, KOL, Red, WeChat

Versace 520 Celebrity Brand Ambassador Campaign

Constance

Resonance partnered with Versace brand ambassador Betty Wu to magnify the brand’s 520 message of love and generate excitement on social media platforms. Collaborating with various influential Red KOLs, we orchestrated a photoshoot where they showcased themselves wearing Versace’s collection.

Our role extended beyond the photoshoot, as we managed the dissemination of Versace’s 520 key messages across the platform. Our objective was to create awareness, spark interest, and motivate netizens to make purchases.

Through this collaboration, we successfully harnessed the reach and influence of Betty Wu, a Versace brand ambassador, to amplify the brand’s message of love during the 520 period. Leveraging the popularity of Red KOLs, we organized a captivating photoshoot that showcased Versace’s collection in a compelling and aspirational manner.

Furthermore, our strategic management of the key messages across the Red platform allowed us to generate buzz and curiosity among netizens. By effectively communicating Versace’s brand values and highlighting the allure of the collection, we encouraged potential customers to engage with the brand and consider making a purchase.

The collaboration with Betty Wu and the involvement of influential Red KOLs contributed to raising awareness and creating a buzz around Versace’s 520 campaign. By leveraging the power of social media, we successfully ignited interest and motivated netizens to explore Versace’s collection and embrace the brand’s message of love.

  • Social Media
  • WeChat
  • Campaign
  • KOL/KOC Collaboration

Collaborated with RED KOLs to spread the 520 key messages

Mini Program, WeChat

Hennessy Rare Cognac Limited Edition WeChat Mini Program

Constance

In our pursuit of increasing customer loyalty and satisfaction, we developed a sophisticated WeChat mini program that offered an exclusive registration system and ownership certificates for a limited edition product. This initiative was designed to provide a seamless and premium customer experience.

By leveraging the WeChat platform, we ensured that all customers could easily access and navigate the mini program system. This user-friendly interface facilitated a smooth customer journey, allowing them to register for the limited edition product with ease.

Additionally, the mini program offered a unique feature of generating ownership certificates, enhancing the exclusivity and value of the limited edition item for customers. This personalized touch created a sense of pride and enhanced customer satisfaction.

Beyond its primary function, the well-designed mini program was utilized for various purposes, including brand product promotion, VIP invitations, and press releases. Its versatility allowed us to leverage the platform for multiple marketing initiatives, maximizing its impact and effectiveness.

Through the WeChat mini program, we not only provided a premium experience for customers but also fostered a sense of loyalty and satisfaction. By integrating exclusive registration, ownership certificates, and multi-purpose functionality, we successfully created a valuable tool that enhanced the overall customer journey and served as a powerful asset for brand promotion and communication.

The seamless integration of the mini program into the brand’s ecosystem allowed for consistent and convenient interactions with customers, ultimately strengthening loyalty and satisfaction.

Services Provided:

  • Digital
  • Social Media
  • WeChat
  • Mini Program

Create an exclusive customer service system and offer a luxury customer service