To amplify brand awareness for Gant, we devised an engaging strategy centered around an interactive H5 experience that coincided with the 520 occasion. This unique H5 allowed Gant's followers to participate in sharing love and affection. By accessing the H5, followers were given the opportunity to handpick flowers from a virtual garden of love, enabling them to curate a personalized and distinctive bouquet. These bouquets could then be sent to others, serving as a gesture of encouragement for recipients to create their own bouquet and pass it forward. In addition to the H5 experience, we partnered with top Key Opinion ...
In order to enhance brand awareness for Dorco during the Chinese New Year, we developed an engaging interactive H5 experience that aimed to capture the attention of fans and increase their engagement with the brand. The interactive H5 provided a unique opportunity for our followers to unlock and express their different social personas through a curated filter feature. This feature allowed users to experiment with various filters and share their transformed personas on their social media platforms, encouraging others to participate as well. By leveraging the power of social sharing and user-generated content, the campaign successfully resonated with the local ...
In celebration of its 85th anniversary, Istituto Marangoni initiated a strategic campaign aimed at leveraging the popular "exam" topic during the Gaokao period to drive an increase in course sign-ups during the student recruitment season. To achieve this, we developed an interactive H5 experience with an exam-themed concept, captivating the attention of the target audience. To amplify the campaign's reach, we collaborated with local media outlets and Key Opinion Leaders (KOLs) to release engaging content on Weibo and WeChat. By strategically tapping into these influential platforms, we were able to effectively disseminate the campaign message and generate interest among the ...
Each year, Istituto Marangoni organizes a highly anticipated fashion show event, providing students with a platform to showcase their talent and skills to a live audience. To elevate the event's impact, we presented a comprehensive campaign concept centered around a futuristic fashion show theme. At the heart of this campaign is an interactive H5 experience, which offers users the opportunity to create looks that align with the event's futuristic theme. Additionally, the H5 allows users to livestream the fashion show, immersing them in the excitement and creativity of the event. To further enhance engagement, we incorporated a fashion show look ...
In our efforts to enhance awareness and drive purchases for Givenchy's Le Rouge lipstick, we devised a multi-faceted campaign strategy. We created three compelling videos featuring Key Opinion Leaders (KOLs) who embarked on a journey to rediscover their uniquely beautiful selves. These videos were complemented by a simple yet engaging interactive H5 mini-game. The videos followed the KOLs as they explored the enchanting locations of Sanya, each connected by a red couture Givenchy ribbon. These locations symbolized Givenchy's key products, including Prisme Libre, Le Rouge lipstick, and L'intemporel blossom compact cream. By incorporating these iconic products into the storyline, we ...
Building upon Tiffany's exclusive mooncake gift box theme for the Chinese Mid-Autumn Festival, we at Resonance devised an interactive game showcasing a playful bunny leaping across clouds. Throughout the game, the bunny unraveled various Tiffany products and festive gifts, concluding with a personalized greeting card players could share with their loved ones. A dynamic ranking system sparked a dose of friendly competition, fostering increased sharing across social networks.Services Provided: Digital Social Media WeChat H5 Campaign
In January 2019, Lanvin appointed Bruno Sialelli as their new creative director. To elevate brand awareness and generate social buzz for the FW19 Fashion Show—Sialelli's debut—we adopted a multi-faceted approach. We produced an interview vlog featuring Sialelli, showcasing his design inspirations and providing a teaser of the new collection. Simultaneously, we organized a fashion show livestream on WeChat, supplementing it with media moment ads to reach a broader potential audience. This interactive H5 platform also facilitated easy access to additional fashion-related information. Our livestream attracted 55,562 viewers. Over the course of the approximately 10-day fashion show period, we successfully garnered ...
To differentiate Tiffany from other brands during China's local love holiday and truly "own love," we crafted a unique celebration for 5.20 (which phonetically resembles "I love you" in Chinese). We developed an interactive H5 mini-site that depicted a journey of love. By holding their screens together, lovers could interactively watch this love journey unfold across both devices. A showcase of holiday products was displayed at the journey's end, fostering a gifting culture. Services Provided: Digital Social Media WeChat H5 Mini-Site Campaign Augmented Reality JTNDdmlkZW8lMjBzdHlsZSUzRCUyMndpZHRoJTNBJTIwMTAwJTI1JTNCaGVpZ2h0JTNBJTIwYXV0byUyMiUyMCUyMHdpZHRoJTNEJTIyNDAwJTIyJTIwaGVpZ2h0JTNEJTIyMzIwJTIyJTIwcHJlbG9hZCUyMGF1dG9wbGF5JTIwbG9vcCUyMG11dGVkJTNFJTNDc291cmNlJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZyZXNvbmFuY2VkaWdpdGFsLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjAyJTJGNTIwY2FtcGFpZ24ubXA0JTIyJTIwdHlwZSUzRCUyMnZpZGVvJTJGbXA0JTIyJTNFJTNDJTJGdmlkZW8lM0U=JTNDdmlkZW8lMjBzdHlsZSUzRCUyMndpZHRoJTNBJTIwMTAwJTI1JTNCaGVpZ2h0JTNBJTIwYXV0byUyMiUyMCUyMHdpZHRoJTNEJTIyNDAwJTIyJTIwaGVpZ2h0JTNEJTIyMzUwJTIyJTIwcHJlbG9hZCUyMGF1dG9wbGF5JTIwbG9vcCUyMG11dGVkJTNFJTNDc291cmNlJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZyZXNvbmFuY2VkaWdpdGFsLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyMCUyRjAyJTJGNTIwX0FSLm1wNCUyMiUyMHR5cGUlM0QlMjJ2aWRlbyUyRm1wNCUyMiUzRSUzQyUyRnZpZGVvJTNF