WeChat Ads – Resonance

Givenchy Prisme Libre Skin-Caring Glow Foundation Sampling Campaign

Kristy August 22, 2022June 12, 2023

To promote Givenchy’s Prisme Libre skin-caring glow foundation, we designed an interactive sampling application called H5. This innovative platform was specifically developed to educate users about the new product and encourage them to experience it firsthand. Upon successful sample application, the H5 application generates a unique verification QR code, which users can conveniently scan at participating offline stores to receive their sample. This seamless process not only increases user engagement but also facilitates a direct connection between the audience and the product, enhancing the overall sampling experience.

Digital Strategy
Social Media
WeChat
H5 Production
O2O Campaign

Campaign WeChat H5 allows users to know more about the product and then apply for a sample to retrieve at retail stores

Augmented Reality, Campaign, Campaigns, CRM, Digital, H5, Social Media, WeChat, WeChat Ads

Dorco Chinese New Year WeChat Interactive Minisite Campaign

Kristy August 17, 2022June 12, 2023

In order to enhance brand awareness for Dorco during the Chinese New Year, we developed an engaging interactive H5 experience that aimed to capture the attention of fans and increase their engagement with the brand.

The interactive H5 provided a unique opportunity for our followers to unlock and express their different social personas through a curated filter feature. This feature allowed users to experiment with various filters and share their transformed personas on their social media platforms, encouraging others to participate as well.

By leveraging the power of social sharing and user-generated content, the campaign successfully resonated with the local audience, sparking their interest and prompting them to actively engage with the brand. This increased level of engagement led to a noticeable boost in brand awareness during the Chinese New Year period.

Through the interactive H5 experience, we not only captured the attention of our followers but also enhanced their connection and loyalty to the brand. By providing a fun and interactive platform for self-expression, we were able to create a memorable experience that strengthened our followers’ association with Dorco and increased brand visibility within the target market.

In summary, our Chinese New Year campaign featuring the interactive H5 successfully generated significant brand awareness, resonating with the local audience and encouraging active participation and sharing among followers.

Digital
Social Media
WeChat
Campaign
H5 Creation
Media Buy

Dorco CNY 1

Dorco CNY 2

Dorco CNY 3

Dorco WeChat H5 interaction to unlock unique social personas through different filters

Campaign, Digital, Red, Social Media, WeChat, WeChat Ads

Byredo Chinese Valentine’s Day WeChat Campaign

Constance August 3, 2022June 12, 2023

Byredo Blanche (1)

Byredo Blanche WeChat Design

Byredo Blanche (2)

Byredo Blanche Content Optimization

To commemorate Chinese Valentine’s Day, Byredo introduced its limited edition iconic scent, Blanche. In collaboration with Resonance, we developed compelling assets for Blanche, with a key emphasis on self-love. To enhance the visual appeal and engagement on the WeChat platform, we incorporated creative SVG elements into the content, creating an immersive and captivating experience for consumers.

To maximize visibility and generate interest, we strategically invested in ads on the WeChat platform. This included leveraging WeChat Moment Ads, Banner Ads, and a WeChat Pop-Up Store. Through these channels, we were able to effectively target and reach our desired audience, capturing their attention and encouraging them to explore the limited edition Blanche fragrance.

The WeChat Moment Ads and Banner Ads were carefully crafted to pique curiosity and entice users to learn more about the Blanche scent. By strategically placing these ads within the WeChat ecosystem, we were able to boost visibility and generate awareness surrounding the limited edition release.

Additionally, the WeChat Pop-Up Store provided a convenient and engaging platform for users to explore and purchase the Blanche fragrance. This seamless shopping experience helped drive conversions and deepen consumer engagement.

Through our collaborative efforts, including the creation of captivating Blanche assets, the integration of creative SVG elements, and strategic investments in WeChat ads, we successfully generated interest and engagement from consumers during the Chinese Valentine’s Day period. These initiatives allowed Byredo to stand out, capture attention, and create a memorable brand experience for its audience.

Services Provided:

Campaign
Social Media
WeChat
Social Media Ads

Campaign, Photo, WeChat, WeChat Ads

Byredo Makeup WeChat Launch Campaign

Constance August 2, 2022June 12, 2023

Byredo’s new makeup line embraced an artistic approach to establish its unique brand personality. To visually captivate the audience and create engaging content, we crafted stunning SVG assets that showcased the beauty and creativity of the products.

To maximize the campaign’s reach, we strategically utilized WeChat Moment ads and banner ads. These platforms allowed us to effectively target and engage the desired audience, generating awareness and interest in Byredo’s makeup line.

To drive sales and create a seamless shopping experience, we developed a WeChat Pop-Up Store. This virtual store provided a convenient and interactive platform for users to explore and purchase Byredo’s products. By leveraging the popularity and convenience of WeChat, we successfully directed traffic to Byredo’s e-commerce platform, facilitating an effortless purchasing journey for customers.

This comprehensive approach of leveraging artistic SVG assets, strategic ad placements, and a WeChat Pop-Up Store resulted in increased brand exposure, heightened engagement, and ultimately, higher sales for Byredo’s makeup line. By blending creativity, technology, and e-commerce, we effectively showcased the brand’s personality, captured attention, and drove conversions.

SVG production
WeChat
Paid Media
Pop-up store

Byredo-svg

Byredo-rotate

Byredo WeChat content production and pop-up store

Campaign, Campaigns, KOL, Mini Program, Red, Social Media, WeChat, WeChat Ads

Versace La Medusa Pop-Up Store Campaign

Constance July 27, 2022June 12, 2023

Versace Popup Intro Part

Versace Popup Reservation Home Page

To create an immersive brand experience and drive offline traffic, we successfully launched a captivating Versace pop-up store in Shanghai Plaza 66. In order to streamline the reservation process and enhance convenience for customers, we developed a WeChat Mini Program online reservation system specifically for this offline event.

Additionally, we collaborated with 44 influential Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) across various interest categories. These individuals played a pivotal role in generating user-generated content (UGC) on the Red platform, sparking excitement and creating a buzz on social media. By leveraging their influence and reach, we successfully amplified the visibility and desirability of the Versace pop-up store.

Through this multi-faceted approach, combining the immersive offline experience with the convenience of online reservations and the influence of KOLs and KOCs, we were able to effectively promote the Versace brand and drive engagement both online and offline. The collaboration with KOLs and KOCs allowed us to tap into their diverse fan bases and ignite interest and enthusiasm among their followers.

By generating UGC on Red and leveraging the power of social media, we successfully created a buzz surrounding the Versace pop-up store, attracting attention, and drawing in a wider audience. This integrated approach not only increased brand exposure but also strengthened brand affinity among consumers.

Overall, our strategic initiatives, including the immersive pop-up store, the WeChat Mini Program reservation system, and the collaboration with KOLs and KOCs, worked in harmony to generate excitement, drive traffic, and maximize the impact of the Versace brand in Shanghai Plaza 66.

Services Provided:

Digital
Social Media
WeChat
Campaign

吴佳烨

toni雌和尚

季未燃JiweiJW

RIGELDAVIS程颖婕

Mia-Kong

石大小姐

Invite KOLs to the Pop-up store and create a buzz on social media

Campaign, Digital, H5, Livestreaming, Social Media, Video, WeChat Ads

Lanvin Fashion Show WeChat Livestreaming Campaign

Rand Han September 7, 2020June 12, 2023

In January 2019, Lanvin appointed Bruno Sialelli as their new creative director. To elevate brand awareness and generate social buzz for the FW19 Fashion Show—Sialelli’s debut—we adopted a multi-faceted approach.

We produced an interview vlog featuring Sialelli, showcasing his design inspirations and providing a teaser of the new collection. Simultaneously, we organized a fashion show livestream on WeChat, supplementing it with media moment ads to reach a broader potential audience. This interactive H5 platform also facilitated easy access to additional fashion-related information.

Our livestream attracted 55,562 viewers. Over the course of the approximately 10-day fashion show period, we successfully garnered 1,412,998 social impressions and 84,129 social engagements, effectively amplifying Lanvin’s brand presence.

Services Provided:

Digital
Social Media
Video
WeChat Ads
Livestreaming
H5

Category WeChat Ads