During 520, we partnered with influential couples on the Red platform to generate a series of engaging content aimed at boosting Not So Ape's brand awareness. By carefully selecting three couples with large followings and aligning their shootings with our brand's essence, we successfully resonated with our target audience. As a result, this campaign significantly increased our brand awareness among the desired demographic. Digital Strategy Red Strategy KOL / KOC Campaign E-commerce Not So Ape KOL campaign content for 520
Lacoste Douyin sing-a-long challenge Lacoste Douyin dance challenge Resonance collaborated with 12 influential Key Opinion Leaders (KOLs) from Douyin and Red to co-create an immersive experience around the Lacoste x Peanuts collection. Our aim was to generate excitement and raise awareness for this collaboration. To achieve this, we engaged the KOLs to develop entertaining and engaging content that encompassed various forms of creative expression, such as songs and dances. This diverse range of content not only captured the attention of the audience but also aligned with the fun and vibrant spirit of the Lacoste x Peanuts collection. Through strategic promotion ...
To support the launch of GCDS' Tmall flag store and drive awareness and online store traffic during the upcoming Double Eleven shopping festival, we implemented a comprehensive social media advertising strategy. The goal was to increase the brand's visibility and attract more traffic to its e-commerce platforms. Through programmatic ad buying, we strategically targeted and delivered ads across relevant platforms to reach the desired audience. By leveraging programmatic technology, we maximized the efficiency and effectiveness of the advertising campaign. We also utilized WeChat banner ads, taking advantage of the platform's extensive user base and engaging ad formats to capture attention ...
Massimo Dutti entrusted Resonance with the responsibility of amplifying brand recognition among a niche audience on Weibo, all while embodying the distinctive Massimo Dutti Lifestyle & Philosophy. Our strategy involved engaging a range of fashion, lifestyle, art, and travel Key Opinion Leaders (KOLs) who embodied the Dutti style. We shared striking images featuring Dutti products on Weibo, designed to pique follower interest and incentivize purchase. Over the course of 7 months, we partnered with 14 KOLs, generating a staggering 6.8 million social impressions and 13.8 thousand social engagements. This successful collaboration served to significantly bolster Massimo Dutti's brand awareness and ...
To generate social excitement around Dorco's five-blade shaver, we strategically partnered with 12 Key Opinion Leaders (KOLs) across Douyin, Red, and Weibo from various relevant categories. Each KOL leveraged their unique style to showcase the shaver in diverse scenarios. This collaborative effort led to considerable engagement and reach. Within a week, we clocked over 2.9 million impressions and 25K interactions across the various social platforms, effectively raising the product's visibility and appeal.Services Provided: Digital KOL Social Media Weibo Red Douyin
To elevate brand recognition, we collaborated with 15 influential Key Opinion Leaders (KOLs) and 45 Key Opinion Consumers (KOCs) to generate engaging content on Red. The most successful content pieces garnered over 1,000 engagements each, with other posts securing at least 100 interactions on average. Simultaneously, we leveraged Search Engine Marketing (SEM) on Red to amplify content reach, enabling us to connect with a broader audience segment.
RED is the preferred platform for Chinese netizens seeking advice on cosmetic purchases. To enhance visibility and attract new audiences on RED, Resonance launched Hourglasses official brand channel. We managed brand content and executed a continuous product seeding campaign with prominent RED KOLs, effectively promoting Hourglass's latest product releases. Services Provided: Digital Social Media Red KOL Campaign E-Commerce Red KOL & Artist Seeding
To highlight TOMS' key products for the Double 11 promotion, we partnered with top influencers on the RED platform. We chose KOLs from a variety of niches to maximize awareness and educate netizens about the versatile uses of the brand. Each KOL showcased TOMS' main products and brand values from a unique perspective, demonstrating the multifaceted characteristics of both the footwear and the brand. Within just one week, we facilitated over 433,000 discussions about TOMS on RED.Services Provided: Digital Social Media Red KOL Campaign E-Commerce 433k discussions generated in one week from RED KOL seeding campaign