Red – Resonance

Campaign, Campaigns, Digital, KOL, Photo, Red, Social Media

Not So Ape 520 Campaign – KOL Collab x Photo Shoot

Kristy August 24, 2022June 12, 2023

During 520, we partnered with influential couples on the Red platform to generate a series of engaging content aimed at boosting Not So Ape’s brand awareness. By carefully selecting three couples with large followings and aligning their shootings with our brand’s essence, we successfully resonated with our target audience. As a result, this campaign significantly increased our brand awareness among the desired demographic.

Digital Strategy
Red Strategy
KOL / KOC
Campaign
E-commerce

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Not So Ape KOL campaign content for 520

Campaign, Douyin, Red, WeChat

Lacoste x Peanuts Collection Collaboration: Douyin, Red KOL Campaign

Constance August 2, 2022June 12, 2023

Lacoste|Douyin Challenge

Lacoste Douyin sing-a-long challenge

Lacoste|Douyin Dance

Lacoste Douyin dance challenge

Resonance collaborated with 12 influential Key Opinion Leaders (KOLs) from Douyin and Red to co-create an immersive experience around the Lacoste x Peanuts collection. Our aim was to generate excitement and raise awareness for this collaboration.

To achieve this, we engaged the KOLs to develop entertaining and engaging content that encompassed various forms of creative expression, such as songs and dances. This diverse range of content not only captured the attention of the audience but also aligned with the fun and vibrant spirit of the Lacoste x Peanuts collection.

Through strategic promotion on popular platforms like Douyin and Red, the campaign successfully sparked widespread buzz and excitement. By leveraging the massive reach and influence of these platforms, we were able to generate significant awareness and engagement for the collaboration.

The partnership with the KOLs allowed us to tap into their established fan bases and leverage their creativity to showcase the Lacoste x Peanuts collection in a dynamic and appealing manner. This co-creation approach brought a fresh and authentic perspective to the campaign, resonating with the target audience and enhancing the overall impact.

In summary, the campaign successfully created a buzz and generated excitement across popular platforms like Douyin and Red through the collaboration with influential KOLs. By leveraging their creativity and engagement, we effectively amplified brand awareness and showcased the unique appeal of the Lacoste x Peanuts collection to a wide audience.

Services Provided:

WeChat
Social Media
Red
KOL / KOC
Douyin

Local KOLs’ UGC to create a buzz on social media

Campaign, Campaigns, Digital, Ecommerce, Red, Social Media, WeChat

GCDS Double 11 Paid Media Tmall Ecommerce Campaign

Constance July 27, 2022June 12, 2023

To support the launch of GCDS’ Tmall flag store and drive awareness and online store traffic during the upcoming Double Eleven shopping festival, we implemented a comprehensive social media advertising strategy. The goal was to increase the brand’s visibility and attract more traffic to its e-commerce platforms.

Through programmatic ad buying, we strategically targeted and delivered ads across relevant platforms to reach the desired audience. By leveraging programmatic technology, we maximized the efficiency and effectiveness of the advertising campaign.

We also utilized WeChat banner ads, taking advantage of the platform’s extensive user base and engaging ad formats to capture attention and generate interest in GCDS’ products. Additionally, we employed Weibo FST ads, leveraging Weibo’s popularity and influential user base to amplify brand visibility.

Furthermore, we utilized the RED Brand Zone to enhance product visibility and exposure. This placement on RED, a popular social commerce platform, allowed us to tap into a highly engaged user community and attract potential customers.

By investing in social media advertising across platforms such as programmatic ads, WeChat banner ads, Weibo FST ads, and RED Brand Zone, we effectively increased the visibility of GCDS and drove more traffic to its e-commerce platforms. These targeted efforts aimed to maximize the brand’s presence during the highly anticipated Double Eleven shopping festival.

Through a comprehensive and strategic approach, we aimed to position GCDS as a desirable brand and capture the attention of potential customers during this key shopping period.

Services Provided:

Digital
Social Media
Paid Ads
Campaign

Paid Ads – Douban

Paid Ads – MangoTV

Paid Ads – Zhihu

Paid Ads – B612

Red Brand Zone Ads

Paid ads on different social media platforms increase brand visibility and traffic to ecommerce

Digital, Ecommerce, KOL, Red, Social Media, Weibo

Massimo Dutti KOLs Seeding on Weibo, Red to Drive Tmall Sales

Rand Han September 7, 2020June 12, 2023

Massimo Dutti entrusted Resonance with the responsibility of amplifying brand recognition among a niche audience on Weibo, all while embodying the distinctive Massimo Dutti Lifestyle & Philosophy.

Our strategy involved engaging a range of fashion, lifestyle, art, and travel Key Opinion Leaders (KOLs) who embodied the Dutti style. We shared striking images featuring Dutti products on Weibo, designed to pique follower interest and incentivize purchase.

Over the course of 7 months, we partnered with 14 KOLs, generating a staggering 6.8 million social impressions and 13.8 thousand social engagements. This successful collaboration served to significantly bolster Massimo Dutti’s brand awareness and engagement.

Campaigns, KOL, Social Media, WeChat, Weibo

Dorco KOL Seeding Campaign on Douyin, Red, Weibo

new_resonance_admin March 10, 2020June 12, 2023

To generate social excitement around Dorco’s five-blade shaver, we strategically partnered with 12 Key Opinion Leaders (KOLs) across Douyin, Red, and Weibo from various relevant categories. Each KOL leveraged their unique style to showcase the shaver in diverse scenarios.

This collaborative effort led to considerable engagement and reach. Within a week, we clocked over 2.9 million impressions and 25K interactions across the various social platforms, effectively raising the product’s visibility and appeal.

Services Provided:

Digital
KOL
Social Media
Weibo
Red
Douyin

四夕二小姐 Followers:120k

鹅鹅鹅 Followers:148.1k

爱看星星的瓶子酱 Followers : 42k

sweetnana Followers:102.2k

Campaigns, KOL, Red, Social Media

Waterwipes Red Influencer Collaboration

new_resonance_admin November 2, 2019June 12, 2023

To elevate brand recognition, we collaborated with 15 influential Key Opinion Leaders (KOLs) and 45 Key Opinion Consumers (KOCs) to generate engaging content on Red. The most successful content pieces garnered over 1,000 engagements each, with other posts securing at least 100 interactions on average.

Simultaneously, we leveraged Search Engine Marketing (SEM) on Red to amplify content reach, enabling us to connect with a broader audience segment.

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Campaigns, KOL, Social Media, WeChat, Weibo

Hourglass RED KOL Seeding Campaign

new_resonance_admin October 10, 2019June 12, 2023

RED is the preferred platform for Chinese netizens seeking advice on cosmetic purchases. To enhance visibility and attract new audiences on RED, Resonance launched Hourglasses official brand channel. We managed brand content and executed a continuous product seeding campaign with prominent RED KOLs, effectively promoting Hourglass’s latest product releases.

Services Provided:

Digital
Social Media
Red
KOL
Campaign
E-Commerce

手边巴黎 Followers : 10.9k

饭团打瞌睡 Followers:14.6k

刘人语 Liu Renyu Followers : 7.5k

周洁琼 Zhou Jieqiong Followers : 190.5k

Red KOL & Artist Seeding

Campaigns, KOL, Social Media, WeChat, Weibo

TOMS Double 11 RED KOL Seeding Campaign

new_resonance_admin August 24, 2019June 12, 2023

To highlight TOMS’ key products for the Double 11 promotion, we partnered with top influencers on the RED platform. We chose KOLs from a variety of niches to maximize awareness and educate netizens about the versatile uses of the brand.

Each KOL showcased TOMS’ main products and brand values from a unique perspective, demonstrating the multifaceted characteristics of both the footwear and the brand. Within just one week, we facilitated over 433,000 discussions about TOMS on RED.

Services Provided: