Category Photo

Campaign, Campaigns, Photo, WeChat

La Perla Beauty Perfume Collection Launch – Local Video, Photo Shoot

Constance

As part of La Perla’s perfume launch campaign, we crafted a captivating story titled “Escape to the Memory.” This story was integrated into our content, e-commerce, and social media assets to generate buzz and drive engagement. The narrative followed a woman immersed in a beautiful garden, enveloped in the enchanting scent of La Perla’s “Once Upon a Garden” fragrance, set in a serene and idyllic summer backdrop. The accompanying video and photography assets from this production were strategically utilized across the brand’s social media channels, resulting in a significant boost in brand awareness.

  • Campaign
  • Social Media
  • Concept Creation
  • Video Production
  • WeChat

La Perla Campaign Video – Escape to the Memory

「Escape to the memory」Still shot 

Campaign, Photo, WeChat, WeChat Ads

Givenchy Prisme Libre Skin-Caring Glow Foundation Sampling Campaign

Kristy

To promote Givenchy’s Prisme Libre skin-caring glow foundation, we designed an interactive sampling application called H5. This innovative platform was specifically developed to educate users about the new product and encourage them to experience it firsthand. Upon successful sample application, the H5 application generates a unique verification QR code, which users can conveniently scan at participating offline stores to receive their sample. This seamless process not only increases user engagement but also facilitates a direct connection between the audience and the product, enhancing the overall sampling experience.

  • Digital Strategy
  • Social Media
  • WeChat
  • H5 Production
  • O2O Campaign
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Campaign WeChat H5 allows users to know more about the product and then apply for a sample to retrieve at retail stores

Campaigns, Ecommerce, KOL, Photo, Video

Not So Ape China Local Brand Video Shooting

Kristy

Resonance collaborated with Not So Ape to showcase their unique fusion of Japanese street trends and street culture. We crafted a captivating short video that featured young individuals expressing their ideas in various lifestyle settings, all while highlighting Not So Ape’s exceptional products.

These carefully produced assets have been strategically utilized across multiple social platforms, resulting in a substantial increase in brand awareness. By effectively leveraging the power of visual storytelling, we successfully captured the attention of the target audience and conveyed the essence of Not So Ape’s brand identity.

The wide utilization of these assets across different social platforms has played a crucial role in amplifying brand recognition and attracting a larger audience. Through our collaboration, we have successfully positioned Not So Ape as a prominent player in the realm of Japanese street trends and street culture, resonating with the target demographic and leaving a lasting impression on viewers.

  • Digital Strategy
  • Creative Content
  • Video Production
  • Key Visual Production
  • E-Commerce

Excerpt of the NSA Brand Video showcasing local youth ideology

Campaigns, Ecommerce, KOL, Photo, Video

Victorinox China Cultural Range Collection: Chinese New Year Animated Video

Kristy

In our efforts to promote Victorinox’s annual campaign, which honors the virtues of traditional Chinese culture, we developed a compelling series of key visual shootings (KV) and an engaging animation video. These creative assets were designed to embody the campaign’s theme, “The spirit of luck always by your side.”

By producing these visually stunning materials, we not only facilitated a strong brand presence for Victorinox in the Chinese market but also created valuable brand assets. These assets have been transformed into tangible products that consumers can collect or gift to their loved ones, further solidifying the campaign’s impact.

Furthermore, the captivating visual and video assets were strategically utilized across various online platforms during the promotional period, maximizing their reach and effectiveness. Through this integrated approach, we successfully communicated the essence of the campaign to a wider audience, generating heightened brand awareness and engagement.

  • Digital Strategy
  • Video Production
  • Animation
  • Key Visual Production
  • E-Commerce
  • WeChat
  • Weibo
  • Campaign

Video featuring animations of traditional Chinese New Year elements inspired by the design of the product

Key Visuals of the Collection with illustrations

Campaign, Campaigns, Digital, Ecommerce, KOL, Photo, Red, Video, WeChat, Weibo

Gant Back to School Campaign: Local Photoshoot

Kristy

Gant FW 21 campaign video showcasing the “Future of American Sportswear”

To amplify brand awareness for Gant, we devised an engaging strategy centered around an interactive H5 experience that coincided with the 520 occasion. This unique H5 allowed Gant’s followers to participate in sharing love and affection. By accessing the H5, followers were given the opportunity to handpick flowers from a virtual garden of love, enabling them to curate a personalized and distinctive bouquet. These bouquets could then be sent to others, serving as a gesture of encouragement for recipients to create their own bouquet and pass it forward.

In addition to the H5 experience, we partnered with top Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) to share our 520 campaign’s core idea across various social media platforms. By leveraging their influence, we aimed to generate substantial social buzz around Gant’s brand and the 520 concept.

This combined approach not only fostered meaningful engagement with Gant’s audience but also facilitated the organic spread of the brand’s message as followers actively participated and shared their unique bouquet creations. By incorporating influential voices, we successfully maximized the reach and impact of Gant’s 520 campaign, ultimately enhancing brand awareness and creating a memorable brand experience for all involved.

  • Video Production
  • Digital
  • KOLs Collaboration
  • Key Visual Production
  • O2O

Gant’s local shooting showcases a preppy back-to-school style

Campaign, Photo, WeChat, WeChat Ads

Byredo Makeup WeChat Launch Campaign

Constance

Byredo’s new makeup line embraced an artistic approach to establish its unique brand personality. To visually captivate the audience and create engaging content, we crafted stunning SVG assets that showcased the beauty and creativity of the products.

To maximize the campaign’s reach, we strategically utilized WeChat Moment ads and banner ads. These platforms allowed us to effectively target and engage the desired audience, generating awareness and interest in Byredo’s makeup line.

To drive sales and create a seamless shopping experience, we developed a WeChat Pop-Up Store. This virtual store provided a convenient and interactive platform for users to explore and purchase Byredo’s products. By leveraging the popularity and convenience of WeChat, we successfully directed traffic to Byredo’s e-commerce platform, facilitating an effortless purchasing journey for customers.

This comprehensive approach of leveraging artistic SVG assets, strategic ad placements, and a WeChat Pop-Up Store resulted in increased brand exposure, heightened engagement, and ultimately, higher sales for Byredo’s makeup line. By blending creativity, technology, and e-commerce, we effectively showcased the brand’s personality, captured attention, and drove conversions.

  • SVG production
  • WeChat
  • Paid Media
  • Pop-up store

Byredo WeChat content production and pop-up store

Campaigns, Ecommerce, KOL, Photo, Video

Victorinox Covid-19 x Home Cooking Trend, Photo Video Production

new_resonance_admin

As the COVID-19 pandemic rapidly spread worldwide in early 2020, Victorinox noticed an unexpected growth in their cutlery series due to increased home quarantine and social distancing practices. Given their historic focus on Swiss Army Knives, they were short on visual assets for kitchen cutlery. We promptly stepped in to address this gap, creating product videos and images specifically tailored for the Chinese audience to keep pace with the burgeoning demand on e-commerce platforms.

Services Provided:

  • Digital
  • Video Production
  • Key Visual Production
  • E-Commerce
  • KOL