Mini Program – Resonance

Augmented Reality, Campaign, Campaigns, Mini Program, Social Media, WeChat

Versace Gamified AR WeChat Mini Program

Constance July 29, 2022June 12, 2023

In order to introduce the concept of Versace Greca to Chinese audiences and showcase the Versace FW21 collection, we developed an innovative approach by creating a WeChat augmented reality (AR) maze. This interactive experience aimed to captivate and engage local audiences.

The AR maze was designed to mimic the iconic Versace Greca pattern, providing participants with a visually striking and immersive gaming experience. By navigating through the maze, users were able to explore and interact with the Versace Greca design in a playful and engaging manner.

To incentivize participation, we offered participants who successfully completed the 3D AR maze game a special Versace gift. This added element of reward and exclusivity heightened the excitement and encouraged active engagement with the brand.

Through this unique WeChat AR maze experience, we successfully delivered the concept of Versace Greca to Chinese audiences, effectively promoting the Versace FW21 collection. By leveraging technology and interactivity, we created a memorable and immersive experience that left a lasting impression on participants.

The combination of the visually stunning Versace Greca design, the interactive nature of the AR maze, and the exclusive gift incentive resulted in heightened engagement and interest from the local audience. This creative approach not only showcased Versace’s commitment to innovation but also effectively communicated the brand’s unique identity and elevated the FW21 collection in the eyes of Chinese consumers.

3D AR
WeChat
Social Media
Mini Program

VERSACE AR Maze

Home Page

Maze Page Level 2 Successful

Maze Page Level 3 Successful OP1

VERSACE 3D AR Maze creates an entertaining experience for China’s netizens

Campaign, Mini Program, Social Media, WeChat

Hennessy x Dom Pérignon ART021 Tasting Reservation WeChat Mini Program

Constance July 27, 2022June 12, 2023

Home Page Dom Pérignon

Home Page Hennessy

To enhance convenience and accessibility for customers, we developed an H5 Art021 tasting reservation system. This H5 experience not only facilitated reservations but also played a crucial role in recruiting new followers to the Hennessy rare cognac WeChat Official Account (OA) and elevating the overall customer experience.

The H5 layout design was intentionally kept simple and clear, ensuring ease of navigation for the audience. By streamlining the reservation process and providing a user-friendly interface, we enhanced the convenience and satisfaction of customers.

Furthermore, the H5 experience served as a valuable tool for recruiting new followers to the Hennessy rare cognac WeChat OA. The seamless integration of the reservation system with the account allowed us to engage with potential customers and capture their interest and loyalty.

As a result of the H5 Art021 tasting reservation, we successfully recruited new followers to the Hennessy rare cognac WeChat OA. This growth in followership is a testament to the effectiveness of the H5 experience and its ability to attract and engage the target audience.

Overall, the H5 Art021 tasting reservation system not only provided convenience and accessibility to customers but also contributed to the expansion of the Hennessy rare cognac WeChat OA followership. The simplified layout design and enhanced user experience were instrumental in achieving these results.

Services Provided:

Digital
Social Media
WeChat
Mini Program
H5

Mini Program, WeChat

Hennessy Rare Cognac Limited Edition WeChat Mini Program

Constance July 27, 2022June 12, 2023

In our pursuit of increasing customer loyalty and satisfaction, we developed a sophisticated WeChat mini program that offered an exclusive registration system and ownership certificates for a limited edition product. This initiative was designed to provide a seamless and premium customer experience.

By leveraging the WeChat platform, we ensured that all customers could easily access and navigate the mini program system. This user-friendly interface facilitated a smooth customer journey, allowing them to register for the limited edition product with ease.

Additionally, the mini program offered a unique feature of generating ownership certificates, enhancing the exclusivity and value of the limited edition item for customers. This personalized touch created a sense of pride and enhanced customer satisfaction.

Beyond its primary function, the well-designed mini program was utilized for various purposes, including brand product promotion, VIP invitations, and press releases. Its versatility allowed us to leverage the platform for multiple marketing initiatives, maximizing its impact and effectiveness.

Through the WeChat mini program, we not only provided a premium experience for customers but also fostered a sense of loyalty and satisfaction. By integrating exclusive registration, ownership certificates, and multi-purpose functionality, we successfully created a valuable tool that enhanced the overall customer journey and served as a powerful asset for brand promotion and communication.

The seamless integration of the mini program into the brand’s ecosystem allowed for consistent and convenient interactions with customers, ultimately strengthening loyalty and satisfaction.

Services Provided:

Digital
Social Media
WeChat
Mini Program

Create an exclusive customer service system and offer a luxury customer service

Campaign, Campaigns, KOL, Mini Program, Red, Social Media, WeChat, WeChat Ads

Versace La Medusa Pop-Up Store Campaign

Constance July 27, 2022June 12, 2023

Versace Popup Intro Part

Versace Popup Reservation Home Page

To create an immersive brand experience and drive offline traffic, we successfully launched a captivating Versace pop-up store in Shanghai Plaza 66. In order to streamline the reservation process and enhance convenience for customers, we developed a WeChat Mini Program online reservation system specifically for this offline event.

Additionally, we collaborated with 44 influential Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) across various interest categories. These individuals played a pivotal role in generating user-generated content (UGC) on the Red platform, sparking excitement and creating a buzz on social media. By leveraging their influence and reach, we successfully amplified the visibility and desirability of the Versace pop-up store.

Through this multi-faceted approach, combining the immersive offline experience with the convenience of online reservations and the influence of KOLs and KOCs, we were able to effectively promote the Versace brand and drive engagement both online and offline. The collaboration with KOLs and KOCs allowed us to tap into their diverse fan bases and ignite interest and enthusiasm among their followers.

By generating UGC on Red and leveraging the power of social media, we successfully created a buzz surrounding the Versace pop-up store, attracting attention, and drawing in a wider audience. This integrated approach not only increased brand exposure but also strengthened brand affinity among consumers.

Overall, our strategic initiatives, including the immersive pop-up store, the WeChat Mini Program reservation system, and the collaboration with KOLs and KOCs, worked in harmony to generate excitement, drive traffic, and maximize the impact of the Versace brand in Shanghai Plaza 66.

Services Provided:

Digital
Social Media
WeChat
Campaign

吴佳烨

toni雌和尚

季未燃JiweiJW

RIGELDAVIS程颖婕

Mia-Kong

石大小姐

Invite KOLs to the Pop-up store and create a buzz on social media

Campaign, Campaigns, Mini Program, Social Media, WeChat

Versace Chinese Valentine’s Day Music Gamification Campaign

Constance July 27, 2022June 12, 2023

Versace CVD Album

Versace CVD Inspiration

In order to promote the Versace Chinese Valentine’s Day capsule collection, we created an engaging WeChat experience that incorporated gamification. This interactive campaign allowed audiences to create their own personalized Chinese Valentine’s Day music album and share it with their loved ones.

By developing this gamified WeChat experience, we successfully attracted new members to engage with the Versace brand and participate in the campaign. The interactive nature of the experience fostered a sense of excitement and encouraged active participation, further enhancing brand engagement.

Additionally, through the Versace WeChat mini program, we were able to capture valuable data from participants. This rich and actionable data provided insights into user preferences, behaviors, and demographics, enabling Versace to tailor future marketing efforts and improve customer experiences.

Overall, the campaign achieved its objectives of promoting the Chinese Valentine’s Day capsule collection and driving audience engagement. The gamified WeChat experience created a memorable and interactive brand experience, while the data captured through the mini program empowered Versace to make informed marketing decisions and deepen customer relationships.

Through this innovative approach, Versace successfully leveraged the power of gamification and WeChat to not only recruit new members but also gather valuable data for future marketing initiatives. The campaign’s success demonstrates the brand’s commitment to creating engaging experiences and utilizing data-driven strategies to enhance customer engagement and satisfaction.

Services Provided:

Digital
Social Media
WeChat
Mini Program
Campaign

Campaign, KOL, Mini Program, WeChat

TUMI CNY Red Packet WeChat Campaign

new_resonance_admin November 2, 2020June 12, 2023

TUMI CNY

In celebration of Chinese New Year 2020, TUMI collaborated with the renowned Los Angeles-based illustrator, Victo Ngai, to create a unique and engaging campaign.

To raise awareness among the target audience, we launched the campaign with a post on TUMI’s official WeChat account. This post aimed to capture the attention of the audience and encourage them to actively participate in the campaign. One of the key features of the campaign was the opportunity for users to screenshot the new year prophecy for good luck, creating a sense of excitement and anticipation.

In addition, we introduced a customized red packet featuring Victo Ngai’s illustration. This red packet allowed users to send greetings and blessings to their loved ones during the holiday season, adding a personal touch to the campaign and fostering a sense of connection and celebration.

By combining the elements of the new year prophecy screenshot and the customized red packet, we created an interactive and culturally relevant experience that resonated with the audience. This campaign not only raised awareness of TUMI’s brand during the festive period but also enriched the holiday celebrations for users by providing them with a unique and meaningful way to connect with their loved ones.

Through our collaboration with Victo Ngai and the utilization of WeChat’s platform, we successfully engaged the audience and provided them with an interactive and culturally significant experience. This campaign enhanced TUMI’s brand presence and fostered a sense of goodwill and celebration during the Chinese New Year.

Campaigns, CRM, Ecommerce, KOL, Mini Program, Social Media, WeChat, Weibo

Tiffany 520 & CVD Pop Up Mini Program EC With SCRM Retargeting

new_resonance_admin September 3, 2020June 12, 2023

In 2019, Tiffany unveiled WeChat mini-program pop-up stores to market special edition products for the 520 and Chinese Valentine’s Day holidays. We monitored our followers’ behavior and purchase journey within the WeChat mini-program.

Leveraging Social CRM, data analysis, and segmentation, we retargeted interested followers, significantly enhancing their propensity to purchase. This data-driven approach substantially contributed to an increase in sales.

Services Provided:

Digital
Social Media
WeChat
Mini Program
E-commerce
Social Ad Buy
Social CRM

Category Mini Program