Resonance partnered with Versace brand ambassador Betty Wu to magnify the brand's 520 message of love and generate excitement on social media platforms. Collaborating with various influential Red KOLs, we orchestrated a photoshoot where they showcased themselves wearing Versace's collection. Our role extended beyond the photoshoot, as we managed the dissemination of Versace's 520 key messages across the platform. Our objective was to create awareness, spark interest, and motivate netizens to make purchases. Through this collaboration, we successfully harnessed the reach and influence of Betty Wu, a Versace brand ambassador, to amplify the brand's message of love during the 520 ...
To create an immersive brand experience and drive offline traffic, we successfully launched a captivating Versace pop-up store in Shanghai Plaza 66. In order to streamline the reservation process and enhance convenience for customers, we developed a WeChat Mini Program online reservation system specifically for this offline event. Additionally, we collaborated with 44 influential Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) across various interest categories. These individuals played a pivotal role in generating user-generated content (UGC) on the Red platform, sparking excitement and creating a buzz on social media. By leveraging their influence and reach, we successfully amplified ...
To elevate brand recognition, we collaborated with 15 influential Key Opinion Leaders (KOLs) and 45 Key Opinion Consumers (KOCs) to generate engaging content on Red. The most successful content pieces garnered over 1,000 engagements each, with other posts securing at least 100 interactions on average. Simultaneously, we leveraged Search Engine Marketing (SEM) on Red to amplify content reach, enabling us to connect with a broader audience segment.