Resonance provides a full service, always-on digital solution for Tiffany, covering strategy, planning, creative, production, digital campaigns, social media, CRM, and ecommerce. Below are a few selected projects we've launched for Tiffany over the years, including celebrity videos, love holiday campaigns, H5 mini-sites, WeChat mini programs, VR/AR, social commerce.To help Tiffany own the concept of "love" we needed to ideate an angle that fits with the brand, but also resonated with the modern Chinese woman. Our idea: “choose love”, focused on love as an empowering choice, rather than a passive event. We developed a campaign around celebrity Mark Chao that ...
Resonance provides a full service, always-on digital solution for Canali, covering strategy, planning, creative, production, digital campaigns, social media, and ecommerce. Below are a few selected projects we've launched for Canali over the years, including celebrity and KOL collaborations, product launch campaigns, H5 mini-sites, WeChat mini programs and more.To connect with Canali's core target audience throughout the year, Resonance collaborated with a series of sophisticated Chinese KOLs who authentically live the life of a “modern gentleman”. Each KOL was selected based on their background and how well they could represent the Canali brand; covering the fashion, lifestyle, travel, and sports industries. Through this series of interviews, paired with tactical media buys on WeChat, ...
Resonance provides a full service, always-on digital solution for Bose, covering strategy, planning, creative, production, digital campaigns, social media, and ecommerce. Below are a few selected projects we've launched for Bose over the years, including celebrity and KOL collaborations, product launch campaigns, H5 mini-sites, WeChat mini programs and more.Brands must pitch Tmall for the opportunity to host a Tmall Super Brand Day. For Bose, Resonance needed to come up with fun, social, and innovative ideas to win our selected time slot, while also introducing Bose's latest products in an engaging way. On Tmall, we launched a prize: a limited edition ...
Resonance provides a full suite of digital services for Star Alliance; from building high quality traveling communities through Chinese social media platforms to daily communications through always-on social media management and strategy, from seasonal and co-branding campaigns to the creation of highly useful mini-programs geared toward the needs and interests of China's frequent flyers.Star Alliance has an unparalleled network of 26 airlines. To generate awareness for Star Alliance's network in China, Resonance created a series of online videos for each airline featuring the comforts of each carrier and the excitement of visiting destinations around the world. By launching a broad ...
Resonance provides a full suite of digital services for Victorinox, including social media platform management, mini programs, H5 programs, online campaigns, creative, media production, ads management, and e-commerce. Below are a few projects we've launched for Victorinox from 2019 - 2020 on WeChat, Weibo, Red, T-mall and JD.com.To connect with China’s netizens during Chinese New Year, Victorinox created a special edition collection featuring four Ancient Chinese constellations. This was the first time Victorinox adopted a Chinese cultural aesthetic; Resonance promoted the new collection across WeChat and Weibo and received heaps of positive praise from China’s netizens. Resonance also created an ...
Resonance has been working closely with Dubai Tourism for five years, bringing to life the diversity of this Middle-Eastern metropolis to a multitude of audiences. Appealing to their different interests, we strive to tell a new story every day whilst finding a balance in content from the must-see highlights to the vast array of dining options, from the thrills and spills of entertainment and adventure on offer to wonderful shopping and unique local culture. All the while communicating with a well traveled Chinese audience.On WeChat, we help Dubai Tourism to tailor their content strategies into the Chinese local culture, as ...