To amplify brand awareness for Gant, we devised an engaging strategy centered around an interactive H5 experience that coincided with the 520 occasion. This unique H5 allowed Gant's followers to participate in sharing love and affection. By accessing the H5, followers were given the opportunity to handpick flowers from a virtual garden of love, enabling them to curate a personalized and distinctive bouquet. These bouquets could then be sent to others, serving as a gesture of encouragement for recipients to create their own bouquet and pass it forward. In addition to the H5 experience, we partnered with top Key Opinion ...
In order to enhance brand awareness for Dorco during the Chinese New Year, we developed an engaging interactive H5 experience that aimed to capture the attention of fans and increase their engagement with the brand. The interactive H5 provided a unique opportunity for our followers to unlock and express their different social personas through a curated filter feature. This feature allowed users to experiment with various filters and share their transformed personas on their social media platforms, encouraging others to participate as well. By leveraging the power of social sharing and user-generated content, the campaign successfully resonated with the local ...
In celebration of its 85th anniversary, Istituto Marangoni initiated a strategic campaign aimed at leveraging the popular "exam" topic during the Gaokao period to drive an increase in course sign-ups during the student recruitment season. To achieve this, we developed an interactive H5 experience with an exam-themed concept, captivating the attention of the target audience. To amplify the campaign's reach, we collaborated with local media outlets and Key Opinion Leaders (KOLs) to release engaging content on Weibo and WeChat. By strategically tapping into these influential platforms, we were able to effectively disseminate the campaign message and generate interest among the ...
In 2019, Tiffany unveiled WeChat mini-program pop-up stores to market special edition products for the 520 and Chinese Valentine's Day holidays. We monitored our followers' behavior and purchase journey within the WeChat mini-program. Leveraging Social CRM, data analysis, and segmentation, we retargeted interested followers, significantly enhancing their propensity to purchase. This data-driven approach substantially contributed to an increase in sales.Services Provided: Digital Social Media WeChat Mini Program E-commerce Social Ad Buy Social CRM