SVG – Resonance

Givenchy Prisme Libre Skin-Caring Glow Foundation Sampling Campaign

Kristy August 22, 2022June 12, 2023

To promote Givenchy’s Prisme Libre skin-caring glow foundation, we designed an interactive sampling application called H5. This innovative platform was specifically developed to educate users about the new product and encourage them to experience it firsthand. Upon successful sample application, the H5 application generates a unique verification QR code, which users can conveniently scan at participating offline stores to receive their sample. This seamless process not only increases user engagement but also facilitates a direct connection between the audience and the product, enhancing the overall sampling experience.

Digital Strategy
Social Media
WeChat
H5 Production
O2O Campaign

Campaign WeChat H5 allows users to know more about the product and then apply for a sample to retrieve at retail stores

Campaign, Digital, Red, Social Media, WeChat, WeChat Ads

Byredo Chinese Valentine’s Day WeChat Campaign

Constance August 3, 2022June 12, 2023

Byredo Blanche (1)

Byredo Blanche WeChat Design

Byredo Blanche (2)

Byredo Blanche Content Optimization

To commemorate Chinese Valentine’s Day, Byredo introduced its limited edition iconic scent, Blanche. In collaboration with Resonance, we developed compelling assets for Blanche, with a key emphasis on self-love. To enhance the visual appeal and engagement on the WeChat platform, we incorporated creative SVG elements into the content, creating an immersive and captivating experience for consumers.

To maximize visibility and generate interest, we strategically invested in ads on the WeChat platform. This included leveraging WeChat Moment Ads, Banner Ads, and a WeChat Pop-Up Store. Through these channels, we were able to effectively target and reach our desired audience, capturing their attention and encouraging them to explore the limited edition Blanche fragrance.

The WeChat Moment Ads and Banner Ads were carefully crafted to pique curiosity and entice users to learn more about the Blanche scent. By strategically placing these ads within the WeChat ecosystem, we were able to boost visibility and generate awareness surrounding the limited edition release.

Additionally, the WeChat Pop-Up Store provided a convenient and engaging platform for users to explore and purchase the Blanche fragrance. This seamless shopping experience helped drive conversions and deepen consumer engagement.

Through our collaborative efforts, including the creation of captivating Blanche assets, the integration of creative SVG elements, and strategic investments in WeChat ads, we successfully generated interest and engagement from consumers during the Chinese Valentine’s Day period. These initiatives allowed Byredo to stand out, capture attention, and create a memorable brand experience for its audience.

Services Provided:

Campaign
Social Media
WeChat
Social Media Ads

Campaign, Photo, WeChat, WeChat Ads

Byredo Makeup WeChat Launch Campaign

Constance August 2, 2022June 12, 2023

Byredo’s new makeup line embraced an artistic approach to establish its unique brand personality. To visually captivate the audience and create engaging content, we crafted stunning SVG assets that showcased the beauty and creativity of the products.

To maximize the campaign’s reach, we strategically utilized WeChat Moment ads and banner ads. These platforms allowed us to effectively target and engage the desired audience, generating awareness and interest in Byredo’s makeup line.

To drive sales and create a seamless shopping experience, we developed a WeChat Pop-Up Store. This virtual store provided a convenient and interactive platform for users to explore and purchase Byredo’s products. By leveraging the popularity and convenience of WeChat, we successfully directed traffic to Byredo’s e-commerce platform, facilitating an effortless purchasing journey for customers.

This comprehensive approach of leveraging artistic SVG assets, strategic ad placements, and a WeChat Pop-Up Store resulted in increased brand exposure, heightened engagement, and ultimately, higher sales for Byredo’s makeup line. By blending creativity, technology, and e-commerce, we effectively showcased the brand’s personality, captured attention, and drove conversions.

SVG production
WeChat
Paid Media
Pop-up store

Byredo-svg

Byredo-rotate

Byredo WeChat content production and pop-up store

Campaign, WeChat

Byredo Young Rose Perfume WeChat, Red Launch Campaign

Constance August 2, 2022June 12, 2023

To create a significant impact for the new collection launch of the Young Rose Campaign, we employed a strategic approach by enhancing the visual assets and optimizing content layout using creative SVG elements on WeChat.

To increase brand awareness and visibility, we allocated resources to invest in paid social media advertisements, prominently featuring our carefully crafted creative assets. These ads were strategically targeted to reach the desired audience and generate interest and engagement surrounding the new collection.

In addition to the paid social media ads, we launched a RED campaign, leveraging the popular platform to further amplify awareness and create buzz among our core target audience. This campaign allowed us to engage with users and generate conversations around the Young Rose collection, further boosting brand recognition and interest.

To provide a seamless shopping experience and drive conversions, we also established a WeChat Pop-Up Store. This virtual store served as a hub for customers to explore and purchase the Young Rose collection, enhancing convenience and encouraging interaction with the brand.

By combining these various strategies, including creative SVG and layout on WeChat, paid social media ads, a RED campaign, and a WeChat Pop-Up Store, we successfully increased brand awareness and generated excitement among the core target audience for the Young Rose Campaign. These efforts contributed to a greater visibility of the collection and sparked interest and engagement, ultimately driving the desired business outcomes.

Campaign
Social Media
WeChat
Content Optimization

Byredo-Young1

Byredo-Young2

Byredo Young Rose Campaign WeChat Campaign, SVG Production, Visual Optimization

Tag SVG