Pop Up Store – Resonance

Givenchy Prisme Libre Skin-Caring Glow Foundation Sampling Campaign

Kristy August 22, 2022June 12, 2023

To promote Givenchy’s Prisme Libre skin-caring glow foundation, we designed an interactive sampling application called H5. This innovative platform was specifically developed to educate users about the new product and encourage them to experience it firsthand. Upon successful sample application, the H5 application generates a unique verification QR code, which users can conveniently scan at participating offline stores to receive their sample. This seamless process not only increases user engagement but also facilitates a direct connection between the audience and the product, enhancing the overall sampling experience.

Digital Strategy
Social Media
WeChat
H5 Production
O2O Campaign

Campaign WeChat H5 allows users to know more about the product and then apply for a sample to retrieve at retail stores

Campaign, Photo, WeChat, WeChat Ads

Byredo Makeup WeChat Launch Campaign

Constance August 2, 2022June 12, 2023

Byredo’s new makeup line embraced an artistic approach to establish its unique brand personality. To visually captivate the audience and create engaging content, we crafted stunning SVG assets that showcased the beauty and creativity of the products.

To maximize the campaign’s reach, we strategically utilized WeChat Moment ads and banner ads. These platforms allowed us to effectively target and engage the desired audience, generating awareness and interest in Byredo’s makeup line.

To drive sales and create a seamless shopping experience, we developed a WeChat Pop-Up Store. This virtual store provided a convenient and interactive platform for users to explore and purchase Byredo’s products. By leveraging the popularity and convenience of WeChat, we successfully directed traffic to Byredo’s e-commerce platform, facilitating an effortless purchasing journey for customers.

This comprehensive approach of leveraging artistic SVG assets, strategic ad placements, and a WeChat Pop-Up Store resulted in increased brand exposure, heightened engagement, and ultimately, higher sales for Byredo’s makeup line. By blending creativity, technology, and e-commerce, we effectively showcased the brand’s personality, captured attention, and drove conversions.

SVG production
WeChat
Paid Media
Pop-up store

Byredo-svg

Byredo-rotate

Byredo WeChat content production and pop-up store

Campaign, Campaigns, KOL, Mini Program, Red, Social Media, WeChat, WeChat Ads

Versace La Medusa Pop-Up Store Campaign

Constance July 27, 2022June 12, 2023

Versace Popup Intro Part

Versace Popup Reservation Home Page

To create an immersive brand experience and drive offline traffic, we successfully launched a captivating Versace pop-up store in Shanghai Plaza 66. In order to streamline the reservation process and enhance convenience for customers, we developed a WeChat Mini Program online reservation system specifically for this offline event.

Additionally, we collaborated with 44 influential Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) across various interest categories. These individuals played a pivotal role in generating user-generated content (UGC) on the Red platform, sparking excitement and creating a buzz on social media. By leveraging their influence and reach, we successfully amplified the visibility and desirability of the Versace pop-up store.

Through this multi-faceted approach, combining the immersive offline experience with the convenience of online reservations and the influence of KOLs and KOCs, we were able to effectively promote the Versace brand and drive engagement both online and offline. The collaboration with KOLs and KOCs allowed us to tap into their diverse fan bases and ignite interest and enthusiasm among their followers.

By generating UGC on Red and leveraging the power of social media, we successfully created a buzz surrounding the Versace pop-up store, attracting attention, and drawing in a wider audience. This integrated approach not only increased brand exposure but also strengthened brand affinity among consumers.

Overall, our strategic initiatives, including the immersive pop-up store, the WeChat Mini Program reservation system, and the collaboration with KOLs and KOCs, worked in harmony to generate excitement, drive traffic, and maximize the impact of the Versace brand in Shanghai Plaza 66.

Services Provided: