Paid Media – Resonance

Givenchy Prisme Libre Skin-Caring Glow Foundation Sampling Campaign

Kristy August 22, 2022June 12, 2023

To promote Givenchy’s Prisme Libre skin-caring glow foundation, we designed an interactive sampling application called H5. This innovative platform was specifically developed to educate users about the new product and encourage them to experience it firsthand. Upon successful sample application, the H5 application generates a unique verification QR code, which users can conveniently scan at participating offline stores to receive their sample. This seamless process not only increases user engagement but also facilitates a direct connection between the audience and the product, enhancing the overall sampling experience.

Digital Strategy
Social Media
WeChat
H5 Production
O2O Campaign

Campaign WeChat H5 allows users to know more about the product and then apply for a sample to retrieve at retail stores

Campaign, Digital, Red, Social Media, WeChat, WeChat Ads

Byredo Chinese Valentine’s Day WeChat Campaign

Constance August 3, 2022June 12, 2023

Byredo Blanche (1)

Byredo Blanche WeChat Design

Byredo Blanche (2)

Byredo Blanche Content Optimization

To commemorate Chinese Valentine’s Day, Byredo introduced its limited edition iconic scent, Blanche. In collaboration with Resonance, we developed compelling assets for Blanche, with a key emphasis on self-love. To enhance the visual appeal and engagement on the WeChat platform, we incorporated creative SVG elements into the content, creating an immersive and captivating experience for consumers.

To maximize visibility and generate interest, we strategically invested in ads on the WeChat platform. This included leveraging WeChat Moment Ads, Banner Ads, and a WeChat Pop-Up Store. Through these channels, we were able to effectively target and reach our desired audience, capturing their attention and encouraging them to explore the limited edition Blanche fragrance.

The WeChat Moment Ads and Banner Ads were carefully crafted to pique curiosity and entice users to learn more about the Blanche scent. By strategically placing these ads within the WeChat ecosystem, we were able to boost visibility and generate awareness surrounding the limited edition release.

Additionally, the WeChat Pop-Up Store provided a convenient and engaging platform for users to explore and purchase the Blanche fragrance. This seamless shopping experience helped drive conversions and deepen consumer engagement.

Through our collaborative efforts, including the creation of captivating Blanche assets, the integration of creative SVG elements, and strategic investments in WeChat ads, we successfully generated interest and engagement from consumers during the Chinese Valentine’s Day period. These initiatives allowed Byredo to stand out, capture attention, and create a memorable brand experience for its audience.

Services Provided:

Campaign
Social Media
WeChat
Social Media Ads

Campaign, Photo, WeChat, WeChat Ads

Byredo Makeup WeChat Launch Campaign

Constance August 2, 2022June 12, 2023

Byredo’s new makeup line embraced an artistic approach to establish its unique brand personality. To visually captivate the audience and create engaging content, we crafted stunning SVG assets that showcased the beauty and creativity of the products.

To maximize the campaign’s reach, we strategically utilized WeChat Moment ads and banner ads. These platforms allowed us to effectively target and engage the desired audience, generating awareness and interest in Byredo’s makeup line.

To drive sales and create a seamless shopping experience, we developed a WeChat Pop-Up Store. This virtual store provided a convenient and interactive platform for users to explore and purchase Byredo’s products. By leveraging the popularity and convenience of WeChat, we successfully directed traffic to Byredo’s e-commerce platform, facilitating an effortless purchasing journey for customers.

This comprehensive approach of leveraging artistic SVG assets, strategic ad placements, and a WeChat Pop-Up Store resulted in increased brand exposure, heightened engagement, and ultimately, higher sales for Byredo’s makeup line. By blending creativity, technology, and e-commerce, we effectively showcased the brand’s personality, captured attention, and drove conversions.

SVG production
WeChat
Paid Media
Pop-up store

Byredo-svg

Byredo-rotate

Byredo WeChat content production and pop-up store

Campaign, Campaigns, Digital, Ecommerce, Red, Social Media, WeChat

GCDS Double 11 Paid Media Tmall Ecommerce Campaign

Constance July 27, 2022June 12, 2023

To support the launch of GCDS’ Tmall flag store and drive awareness and online store traffic during the upcoming Double Eleven shopping festival, we implemented a comprehensive social media advertising strategy. The goal was to increase the brand’s visibility and attract more traffic to its e-commerce platforms.

Through programmatic ad buying, we strategically targeted and delivered ads across relevant platforms to reach the desired audience. By leveraging programmatic technology, we maximized the efficiency and effectiveness of the advertising campaign.

We also utilized WeChat banner ads, taking advantage of the platform’s extensive user base and engaging ad formats to capture attention and generate interest in GCDS’ products. Additionally, we employed Weibo FST ads, leveraging Weibo’s popularity and influential user base to amplify brand visibility.

Furthermore, we utilized the RED Brand Zone to enhance product visibility and exposure. This placement on RED, a popular social commerce platform, allowed us to tap into a highly engaged user community and attract potential customers.

By investing in social media advertising across platforms such as programmatic ads, WeChat banner ads, Weibo FST ads, and RED Brand Zone, we effectively increased the visibility of GCDS and drove more traffic to its e-commerce platforms. These targeted efforts aimed to maximize the brand’s presence during the highly anticipated Double Eleven shopping festival.

Through a comprehensive and strategic approach, we aimed to position GCDS as a desirable brand and capture the attention of potential customers during this key shopping period.

Services Provided: