Each year, Istituto Marangoni organizes a highly anticipated fashion show event, providing students with a platform to showcase their talent and skills to a live audience. To elevate the event's impact, we presented a comprehensive campaign concept centered around a futuristic fashion show theme. At the heart of this campaign is an interactive H5 experience, which offers users the opportunity to create looks that align with the event's futuristic theme. Additionally, the H5 allows users to livestream the fashion show, immersing them in the excitement and creativity of the event. To further enhance engagement, we incorporated a fashion show look ...
In January 2019, Lanvin appointed Bruno Sialelli as their new creative director. To elevate brand awareness and generate social buzz for the FW19 Fashion Show—Sialelli's debut—we adopted a multi-faceted approach. We produced an interview vlog featuring Sialelli, showcasing his design inspirations and providing a teaser of the new collection. Simultaneously, we organized a fashion show livestream on WeChat, supplementing it with media moment ads to reach a broader potential audience. This interactive H5 platform also facilitated easy access to additional fashion-related information. Our livestream attracted 55,562 viewers. Over the course of the approximately 10-day fashion show period, we successfully garnered ...