To resonate with China's netizens during the Chinese New Year, Victorinox introduced a special edition collection inspired by four Ancient Chinese constellations. This marked the first occasion for Victorinox embracing a Chinese cultural aesthetic. Resonance spearheaded the promotion of this unique collection across WeChat and Weibo, earning a wave of positive accolades from China's netizens. Further, we developed an animated video set in a Chinese cultural setting, vividly showcasing each product from the new collection. Crafted for easy consumption and sharing, the video swiftly caught traction. It led to a surge in demand, with each product, as well as collector's ...
Oysho faced an ecommerce challenge: how could they boost sales of their less popular products on Tmall? In response to this, Resonance collaborated with renowned artist Haochen Zhang to create vibrant and engaging imagery for Oysho’s products. This approach aimed to capture the attention of our key demographic, Chinese women, and drive traffic to Tmall. We amplified the newly minted creative assets to Haochen Zhang's substantial fan base of 4.2 million, and also showcased them on Oysho's Weibo and WeChat social platforms. The outcome? A staggering 400% surge in traffic to OYSHO's Tmall page, along with a marked increase in ...