In order to enhance brand awareness for Dorco during the Chinese New Year, we developed an engaging interactive H5 experience that aimed to capture the attention of fans and increase their engagement with the brand. The interactive H5 provided a unique opportunity for our followers to unlock and express their different social personas through a curated filter feature. This feature allowed users to experiment with various filters and share their transformed personas on their social media platforms, encouraging others to participate as well. By leveraging the power of social sharing and user-generated content, the campaign successfully resonated with the local ...
In January 2019, Lanvin appointed Bruno Sialelli as their new creative director. To elevate brand awareness and generate social buzz for the FW19 Fashion Show—Sialelli's debut—we adopted a multi-faceted approach. We produced an interview vlog featuring Sialelli, showcasing his design inspirations and providing a teaser of the new collection. Simultaneously, we organized a fashion show livestream on WeChat, supplementing it with media moment ads to reach a broader potential audience. This interactive H5 platform also facilitated easy access to additional fashion-related information. Our livestream attracted 55,562 viewers. Over the course of the approximately 10-day fashion show period, we successfully garnered ...