Gamification – Resonance

In order to introduce the concept of Versace Greca to Chinese audiences and showcase the Versace FW21 collection, we developed an innovative approach by creating a WeChat augmented reality (AR) maze. This interactive experience aimed to captivate and engage local audiences.

The AR maze was designed to mimic the iconic Versace Greca pattern, providing participants with a visually striking and immersive gaming experience. By navigating through the maze, users were able to explore and interact with the Versace Greca design in a playful and engaging manner.

To incentivize participation, we offered participants who successfully completed the 3D AR maze game a special Versace gift. This added element of reward and exclusivity heightened the excitement and encouraged active engagement with the brand.

Through this unique WeChat AR maze experience, we successfully delivered the concept of Versace Greca to Chinese audiences, effectively promoting the Versace FW21 collection. By leveraging technology and interactivity, we created a memorable and immersive experience that left a lasting impression on participants.

The combination of the visually stunning Versace Greca design, the interactive nature of the AR maze, and the exclusive gift incentive resulted in heightened engagement and interest from the local audience. This creative approach not only showcased Versace’s commitment to innovation but also effectively communicated the brand’s unique identity and elevated the FW21 collection in the eyes of Chinese consumers.

3D AR
WeChat
Social Media
Mini Program

VERSACE AR Maze

Home Page

Maze Page Level 2 Successful

Maze Page Level 3 Successful OP1

VERSACE 3D AR Maze creates an entertaining experience for China’s netizens

Versace CVD Album

Versace CVD Inspiration

In order to promote the Versace Chinese Valentine’s Day capsule collection, we created an engaging WeChat experience that incorporated gamification. This interactive campaign allowed audiences to create their own personalized Chinese Valentine’s Day music album and share it with their loved ones.

By developing this gamified WeChat experience, we successfully attracted new members to engage with the Versace brand and participate in the campaign. The interactive nature of the experience fostered a sense of excitement and encouraged active participation, further enhancing brand engagement.

Additionally, through the Versace WeChat mini program, we were able to capture valuable data from participants. This rich and actionable data provided insights into user preferences, behaviors, and demographics, enabling Versace to tailor future marketing efforts and improve customer experiences.

Overall, the campaign achieved its objectives of promoting the Chinese Valentine’s Day capsule collection and driving audience engagement. The gamified WeChat experience created a memorable and interactive brand experience, while the data captured through the mini program empowered Versace to make informed marketing decisions and deepen customer relationships.

Through this innovative approach, Versace successfully leveraged the power of gamification and WeChat to not only recruit new members but also gather valuable data for future marketing initiatives. The campaign’s success demonstrates the brand’s commitment to creating engaging experiences and utilizing data-driven strategies to enhance customer engagement and satisfaction.

Services Provided:

Digital
Social Media
WeChat
Mini Program
Campaign

Tag Gamification