In order to promote the Versace Chinese Valentine's Day capsule collection, we created an engaging WeChat experience that incorporated gamification. This interactive campaign allowed audiences to create their own personalized Chinese Valentine's Day music album and share it with their loved ones. By developing this gamified WeChat experience, we successfully attracted new members to engage with the Versace brand and participate in the campaign. The interactive nature of the experience fostered a sense of excitement and encouraged active participation, further enhancing brand engagement. Additionally, through the Versace WeChat mini program, we were able to capture valuable data from participants. This ...
With Star Alliance's extensive network of 26 airlines, our objective was to increase awareness of their offerings in China. To achieve this, Resonance produced a series of online videos highlighting the unique comforts provided by each carrier and the thrill of visiting various global destinations. To amplify the campaign's reach, we executed an extensive online media push, directing traffic towards a CRM-enabled WeChat Mini Program specifically designed for frequent flyers. This allowed us to gather valuable data on traveler preferences, enabling us to optimize targeting and continuously enhance return on investment (ROI). By combining engaging video content with data-driven insights, ...