In order to promote the Versace Chinese Valentine's Day capsule collection, we created an engaging WeChat experience that incorporated gamification. This interactive campaign allowed audiences to create their own personalized Chinese Valentine's Day music album and share it with their loved ones. By developing this gamified WeChat experience, we successfully attracted new members to engage with the Versace brand and participate in the campaign. The interactive nature of the experience fostered a sense of excitement and encouraged active participation, further enhancing brand engagement. Additionally, through the Versace WeChat mini program, we were able to capture valuable data from participants. This ...
