Resonance provides a full service, always-on digital solution for Tiffany, covering strategy, planning, creative, production, digital campaigns, social media, CRM, and ecommerce. Below are a few selected projects we've launched for Tiffany over the years, including celebrity videos, love holiday campaigns, H5 mini-sites, WeChat mini programs, VR/AR, social commerce.To help Tiffany own the concept of "love" we needed to ideate an angle that fits with the brand, but also resonated with the modern Chinese woman. Our idea: “choose love”, focused on love as an empowering choice, rather than a passive event. We developed a campaign around celebrity Mark Chao that ...
