Resonance provides a full service, always-on digital solution for Canali, covering strategy, planning, creative, production, digital campaigns, social media, and ecommerce. Below are a few selected projects we've launched for Canali over the years, including celebrity and KOL collaborations, product launch campaigns, H5 mini-sites, WeChat mini programs and more.To connect with Canali's core target audience throughout the year, Resonance collaborated with a series of sophisticated Chinese KOLs who authentically live the life of a “modern gentleman”. Each KOL was selected based on their background and how well they could represent the Canali brand; covering the fashion, lifestyle, travel, and sports industries. Through this series of interviews, paired with tactical media buys on WeChat, ...
