Newsfeed ads such as those that show in WeChat Moments and popular news apps like Toutiao have become the most effective way for brands to connect with Millennials online. This is due to the ads integration into relevant content, making it difficult to miss. After brands connect with new customers online and gain new followers, short videos then drive the highest level of engagement on social media.
In Feed Flow ads are based on browser history and identified interests, and are therefore more targeted than other mobile ad methods.
Marketers and brands understand the impact of in-feed flows and are directly large portions of their marketing dollars to this advertising channel.
Short videos have been on the rise due to their ability to cut through the clutter and consistently drive high levels of engagement.