Since China’s Millennials are mostly online an on their mobile devices, ad budget has increasingly shifted to digital and mobile marketing as spend on traditional marketing declines. WeChat, China’s most popular all-in-one app is taking the lion’s share of digital budgets.
Brands are focusing more of their ad dollars on digital. Mobile adspend is also increasing, and will be on par with internet adspend soon.
Digital marketing adspend has grown to 50% of traditional marketing. It’s estimated this trend will continue as millennials are best reached online.
WeChat takes the lions share of digital budgets, due to its robust ecosystem of customer services.