China Digital, Social Media Trends & Insights

Resonance’s blog provides timely insights into the Chinese digital and social media market. If you have something you’d like us to cover, contact us at

News Feed Ads and Short Videos are the Best Advertising Methods in China

December 11, 2018/by Rand

Implusive Chinese Millennials are the Main Driver Behind Luxury Purchases

December 6, 2018/by Rand

The Most Important Online Channel for Educating China’s Netizens May Surprise You

November 29, 2018/by Rand

Brands Must Prepare for Increasingly Sophisticated Chinese Luxury Consumers

November 27, 2018/by Rand

Resonance’s Jerry Clode Interviewed by BOF About Dolce & Gabbana’s China Crisis

November 23, 2018/by Resonance

Resonance’s Paul McNeill speaks at the World Federation of Advertisers at INFINITI’s new Lab in Hong Kong

November 22, 2018/by Resonance

Chinese Millennials Still Continue to be Loyal to Brands (But Not for Long)

November 22, 2018/by Rand

With Family Support, Chinese Millennials Spend More and Save Less

November 20, 2018/by Rand

Resonance’s Jerry Clode leads up debate on New Retail for AustCham

November 13, 2018/by Resonance

Luxury Brands are Slowly, but Steadily Adopting Ecommerce in China

November 6, 2018/by Rand

Resonance’s Michael Norris Interviewed about China Fashion Industry’s Retail Strategy

October 30, 2018/by Resonance

Tiffany in “Top Ten Most Loved WeChat Ads” for Three Consecutive Quarters

October 30, 2018/by Resonance

Resonance Hosts Strategic Leadership Panel at Horasis Global Visions Community

October 30, 2018/by Resonance

Digital has led to an Increase in Sophisticated Chinese Consumers

October 30, 2018/by Rand

Luxury Consumer Growth Continues to Expand Beyond China’s Most Cosmopolitan Cities

October 23, 2018/by Rand

Resonance Interviews Meituan CMO at Asia’s Largest Travel Exhibition: ITB Asia

October 18, 2018/by Resonance

The Evolving Chinese Consumer: Optimistic, Confident and Socially Aware

October 16, 2018/by Rand

China KOL Influencer Travel Destination Trends Reveal a Few Surprises

September 18, 2018/by Rand

Social Media has an Outsized Influence on Chinese Millennials Purchase Intention

September 13, 2018/by Rand

China’s Ecommerce Giants Find Opportunity in WeChat Mini Programs

September 11, 2018/by Rand

Millennials Driving the Global Increase in Power of Chinese Brands

September 6, 2018/by Rand

Resonance’s Jerry Clode Interviewed in SCMP on American Culture’s Effect on China Luxury Industry

September 4, 2018/by Rand

The key difference between digital in China, Hong Kong and Taiwan may surprise you

August 28, 2018/by Rand

Leveraging American Brand Identity to Connect with Chinese Consumers

May 24, 2018/by Rand

Resonance’s Jerry Clode and Michelle Yan featured on the Digital A List

April 24, 2018/by Rand

NYT and WSJ Introduce China’s Internet and Mobile Payment Revolution in a Way Anyone Can Understand

April 23, 2018/by Rand

Is it Possible to Go Viral on Social Media Anymore?

March 14, 2018/by Resonance

Brands in China Prepare for Marketing in the Year of the Dog

January 28, 2018/by Resonance

WeChat Releases New Advert Format for Chinese New Year

January 24, 2018/by Resonance

WeChat Fake News Problems, Facebook and Xiaomi Join Forces for Oculus Go

January 22, 2018/by

Top Influencers Reveal How to Become a Social Media Star in China

January 4, 2018/by

Over half of China on WeChat as Chinese lead the way in smartphones

December 19, 2017/by

WeChat Mini-Programs rise, Tencent overtaking FB, Maimai raise $75m

November 27, 2017/by

Weibo is on the Rise, Top Apps in China, WeChat Popup Stores Abound

November 14, 2017/by

Facebook in China, Cashless Societies, Fashion Leads Digital

October 30, 2017/by Resonance