On June 26th, Resonance’s head of research and digital insights, Jerry Clode, will be leading a workshop at the American Chamber of Commerce.
Titled: “Brand America in China – How to Leverage Your Brand’s American Identity and Culture to Connect with Chinese Consumers”, the workshop aims to tackle key strategic issues facing US brands and organizations communicating liberal values in a country that emphasizes control and political correctness.
Click here to learn more about the event and register to attend.
